Trilibis Teams With IBM To Accelerate Responsive Websites

October 20th, 2014 by

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It should come as no surprise to anyone who tracks the retail industry that IBM®, a long-time leader of in-store retail technology, offers one of the most advanced ecommerce suites available. IBM WebSphere® Commerce is a comprehensive e-commerce platform that gives enterprise retailers the ability to offer their customers a rich shopping experience integrated across online, mobile and in-store touchpoints.

IBM WebSphere Commerce places particular emphasis on the mobile shopper. It offers a high level of customization for the mobile user, and recognizes that the presentation layer on smartphones and tablets must be differentiated and optimized. Ecommerce sites built using WebSphere Commerce can also be rendered using responsive design techniques. As experts in ensuring optimum presentation of high-performance ecommerce sites on mobile devices, we’re very pleased to announce that Trilibis is teaming with IBM to accelerate the performance of responsive design websites across all device types — especially mobile devices.

We have successfully validated our SNOW® Image Optimization solution (SNOW IO) for use with IBM WebSphere Commerce, bringing instant performance improvements to thousands of retail websites built using this ecommerce platform. Trilibis is also now an IBM Business Partner and has joined IBM PartnerWorld as an Omni-Channel In-Store & Mobile solution to help IBM WebSphere Commerce users integrate SNOW IO with their websites.

What this means for IBM WebSphere Commerce users

The new technical integration gives IBM WebSphere Commerce retailers a simple and efficient way to ensure that their image-rich websites load fast across all smartphones and tablets. SNOW® IO is a lightweight image-optimization solution that automatically improves website performance and bandwidth utilization for responsive websites built with IBM’s leading commerce solution.

The combination of Trilibis SNOW IO and IBM WebSphere addresses a key objective for all online retailers: delivering the best possible customer experience mobile devices. And because SNOW IO is continually updated, we can ensure future compatibility with new classes of devices such as wearable technology and large-format displays.

How it works

Installed as a simple plug-in on any IBM WebSphere Commerce server, SNOW IO automatically identifies images used on every web page and optimizes them for the thousands of devices tracked in our device library. At runtime, SNOW IO works in conjunction with the IBM WebSphere Commerce server to identify the type of device that is accessing the website, and to ensure it is served only images optimized for that specific device.

The resulting performance increases can be dramatic. During testing conducted with IBM, SNOW IO reduced the image weight of IBM WebSphere Commerce pages by 23 to 61 percent. While a number of factors contribute to the overall weight of a web page, in a recent survey of top responsive websites, we found that the size of website images is a significant contributor to lengthy page-load times on mobile devices. SNOW IO can reduce page weight from megabytes to kilobytes, and shave valuable seconds off overall page-load times.

SNOW IO for IBM WebSphere Commerce is available today as a Validated Partner Solution through the IBM Ready for Smarter Commerce program.

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