Trilibis Storm, an advanced device emulator, enhances enterprise marketing systemsNovember 17th, 2016 by Jason Saroyan
Trilibis Storm is easily integrated into any WCMS or digital marketing system. It provides on-the-fly, mobile-first web content testing, and offers side-by-side previewing, personalization, localization, and load-time analytics.
Back in 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, predicted that mobile access of web content would overtake desktop access by 2014. That’s pretty much what happened (depending in whose study you believe, the trend lines crossed in either 2014 or 2015). There’s no question that, today, the mobile viewer has to be the primary consideration for any publisher, online marketer or online retailer.
In response, the latest digital marketing and web content management platforms have embraced delivery of web content for mobile, and provide marketers the means to engage with their customers on any content channel (web, email, app) and device (desktop, smartphone, tablet, etc.). But the experience of mobile users as they access web content is far from consistent. With everything from traditional desktop websites to mobile-only websites to responsive/adaptive websites, it’s no surprise that mobile e-commerce checkout stats lag those of desktop.
So, with viewer engagement a Number One concern for marketers, how can they ensure their brand content can be accurately previewed across specific channels, devices and apps? That’s where our latest technology, Trilibis Storm, an advanced device emulator, comes into play. It’s designed specifically for front-end web developers of digital marketing platforms and web content management systems (WCMS), and provides a comprehensive solution to enable developers to enhance the capabilities and features of their marketing and content management platform.
We’ve just published a video demo of how Trilibis Storm works. Here are some highlights.
• Preview and compare content on multiple devices. There are dozens (possibly hundreds) of mobile devices in use today around the world. How will web content render on each of these? With the Storm, you can let your users accurately visualize how it will look. Profiles for popular devices are supplied as part of the emulator, and Trilibis updates that list each quarter with the latest smartphones and tablets.
• Automatic QR code generation. QR codes are still popular with marketers looking to engage with on-the-go consumers, as well as used by quality assurance teams to test web content on their own devices. Using Storm, an ISV can implement QR page testing as well as QR graphics and HTML code generation.
• Identify page-load problems. The emulator provides an analytics feature that enables users to quickly zero in on large images that might slow page-load on mobile devices. The analytics console shows the file sizes of all assets in the HTML payload, identifies problem areas and determines how best to optimize these assets for a fast and smooth customer experience on any device.
• Preview and test user targeting controls. Storm can interpret tags and other parameters used to personalize and localize content for different target audiences. This enables developers to add functionality that enables users to preview how targeting tags such as gender, season, and location will appear on different devices.
• Perform pre-flight testing of email campaigns. Email marketing is often a part of any campaign, so Storm also includes an extremely robust email client rendering engine that provides accurate previews of marketing content in any email client on any device.