Trilibis puts Dictionary.com in the palm of your hand

February 25th, 2011 by

DictionarySometimes we simply find ourselves out of words… Next time that happens to you, take your phone out and point the browser to Dictionary.com. Not only you’ll find that one right word that sums up all your thoughts, but you’ll be able to hear how to pronounce it, and even learn how to say it in 91 languages. Yiddish anyone?

Why am I writing about Dictionary.com? A couple of weeks ago our team has completed a full redesign of their mobile offering, extending the Dictionary.com award winning experience to the mobile web.

Trilibis incorporated all the key functionality of Dictionary.com into the mobile web offering, mirroring the functionality of their top-downloaded app. To take full advantage of the power and reach of the mobile web, Trilibis devised a tiered approach developing a user experience tailored for the various device families. For smartphone and superphone users, we created an app-like experience utilizing the latest web technologies, such as CSS3 and JavaScript. For older Blackberries, Palms and feature phones, we took all the Dictionary.com functionality that is relevant for on-the-go users and packaged it in a clean interface appropriate for the device type.

Within two weeks following the launch, the mobile site experienced 20% increase in pageviews per session and a significant reduction in bounce rate, indicating higher levels of engagement.

For more details, take a look at a write-up in Mobile Marketer with quotes from our own Steve Paddon, or read our official press release.

Related Posts Plugin for WordPress, Blogger...

Comments Off


Comments are closed.