Archive for the ‘Why Mobile Web’ Category

Basic Rules of Mobile Web Development

August 6th, 2012 by

We recently had the pleasure of continuing our relationship with Mobile Marketer, the news leader in mobile marketing, media and commerce, by submitting an article for their annual Classic Guide to Mobile Creative. The guide was made public last week, and I am pleased to share with you our contribution titled ”Basic Rules of Mobile Web Development”, written by yours truly. In this article I explore strategy, design and creating customer value–ideas all brands must carefully consider when developing a mobile web experience.

You can find my “Basic Rules of Mobile Web Development” article below, or I also highly recommend downloading the entire Classic Guide to Mobile Creative, which features more insightful articles from other mobile veterans. Enjoy!

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We recently had the pleasure of continuing our relationship with Mobile Marketer, the news leader in mobile marketing, media and commerce, by submitting an article for their annual Classic Guide to Mobile Creative. The guide was made public last week, ... Read More


Top 5 Objectives for Investing in Mobile Web – Generate Revenue

March 22nd, 2012 by

This post is the final entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered increasing engagement, customer satisfaction, appearing innovative and building loyalty.

Let’s face it, when all is said and done, making money is an integral part of business. And with the U.S. mobile market booming into the hundreds of millions of devices and billions in commerce and advertising dollars, what better way to generate some additional revenue than through these little smart devices at our fingertips 95% of the day?

It makes sense that over one-fourth of marketing decision makers selected revenue generation as an important part of their mobile strategy. But however important revenue generation is to your mobile strategy, I encourage you to go back and make sure you understand the first four objectives in this series. Customer engagement, satisfaction, innovation and loyalty are all catalysts toward increased revenue. Without a satisfied and loyal customer procured through proper engagement and innovative techniques, you can almost certainly kiss any hopes for increased mobile revenue goodbye.

In this post we’re going to take a look at how your mobile site can get you a slice of the mobile revenue pie. Read the rest of this entry »

This post is the final entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered increasing engagement, customer satisfaction, appearing innovative and building loyalty. Let’s face it, when all is said and done, making ... Read More


Indies Going Mobile at SXSW

March 13th, 2012 by

Many years ago, I was a DJ at my college radio station, KDVS 90.3, and thought that I would work in the music industry.  That never happened, though I remain a big music fan.

Needless to say, I am pretty excited as I am headed to Austin for South by Southwest, where I will be moderating the “Indies Going Mobile” panel on Wednesday, March 14th.

Music is one of the most popular mobile use cases. Yet the music industry lags well behind retail, travel, sports, news, finance and even soap companies in reaching this dynamic and rapidly growing user base.  Following the swift rise and meteoric fall of ringtones, and its associated revenues, many labels stopped putting much energy towards mobile.  Without their label’s support, music artists, especially low-budget Indies, have been left to fend for themselves in a channel that even some Fortune 500 companies struggle with. But most artists are not digital marketers—they focus on their music, and all too often, mobile efforts are limited to Facebook and Twitter updates. Read the rest of this entry »

Many years ago, I was a DJ at my college radio station, KDVS 90.3, and thought that I would work in the music industry.  That never happened, though I remain a big music fan. Needless to say, I am pretty ... Read More



Top 5 Objectives for Investing in Mobile Web – Increase Satisfaction

February 23rd, 2012 by

This post is the second entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered best practices for the top objective, increasing engagement, and today’s post focuses on increasing customer satisfaction.

Plain and simple—a good mobile website is a must have in today’s mobile landscape. If you haven’t already figured this out, you’re behind the curve and we’re here to help you get back on track.

Mobile consumers are more demanding than ever and your brand’s mobile awareness can make or break your bottom line. Believe it or not, something as simple as having a mobile optimized website can turn visitors into customers and customers into repeat business. But that won’t happen if they aren’t satisfied by what you have to offer. Take a look at these recent figures that show just how important a good mobile experience can be.

Read the rest of this entry »

This post is the second entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered best practices for the top objective, increasing engagement, and today’s post focuses on increasing customer satisfaction. Plain and simple—a ... Read More