Archive for the ‘Why Mobile Web’ Category
This post is the final entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered increasing engagement, customer satisfaction, appearing innovative and building loyalty.
Let’s face it, when all is said and done, making money is an integral part of business. And with the U.S. mobile market booming into the hundreds of millions of devices and billions in commerce and advertising dollars, what better way to generate some additional revenue than through these little smart devices at our fingertips 95% of the day?
It makes sense that over one-fourth of marketing decision makers selected revenue generation as an important part of their mobile strategy. But however important revenue generation is to your mobile strategy, I encourage you to go back and make sure you understand the first four objectives in this series. Customer engagement, satisfaction, innovation and loyalty are all catalysts toward increased revenue. Without a satisfied and loyal customer procured through proper engagement and innovative techniques, you can almost certainly kiss any hopes for increased mobile revenue goodbye.
In this post we’re going to take a look at how your mobile site can get you a slice of the mobile revenue pie. Read the rest of this entry »
Many years ago, I was a DJ at my college radio station, KDVS 90.3, and thought that I would work in the music industry. That never happened, though I remain a big music fan.
Music is one of the most popular mobile use cases. Yet the music industry lags well behind retail, travel, sports, news, finance and even soap companies in reaching this dynamic and rapidly growing user base. Following the swift rise and meteoric fall of ringtones, and its associated revenues, many labels stopped putting much energy towards mobile. Without their label’s support, music artists, especially low-budget Indies, have been left to fend for themselves in a channel that even some Fortune 500 companies struggle with. But most artists are not digital marketers—they focus on their music, and all too often, mobile efforts are limited to Facebook and Twitter updates. Read the rest of this entry »