Archive for the ‘Why Mobile Web’ Category
Here at Trilibis, we have been heads down the last few months on a big product initiative that I am very excited to share with you. What began as a major overhaul of SmartPath, our patented mobile publishing platform, led to the development of a new server side technology for One Web. It is such a departure from our background in mobile development that we had to give it a new name. We call it SNOW, and it is now available for companies to use themselves for their sites or clients’ sites.
In developing SNOW, our goal was to find a way to simplify web development for today’s multi-device landscape.
SNOW (Software eNabling One Web) is the first HTML5-compliant server-side software that simplifies multi-device web development on a single code base by allowing designers/developers to add device awareness tags within HTML/CSS files and post process the files at the web server layer before sending to the device (PC, tablet and mobile).
The result is a device-aware website that seamlessly adjusts the layout and user experience to different devices, and loads faster on smartphones and tablets than sites built using Responsive Design. Using SNOW, developers are also able to control site features and layout to deliver a differentiated experience for mobile users.
And, unlike proprietary end-to-end mobile publishing platforms, SNOW can be used in conjunction with other web development tools, open source libraries and Responsive Design techniques to enable the best possible implementation of One Web.
Make your website device aware by using SNOW.
Let it SNOW.
Whether it’s “Mobile Web is Dead” or “Mobile Apps Will Soon be Dead“, the last two years have seen some sensationalist opinions by journalists on both sides of the web versus apps debate. And the argument erupted earlier this year after Mark Zuckerberg made a searing statement claiming HTML5 to be Facebook’s biggest mistake.
This past Tuesday evening the battle raged on, albeit in a less apocalyptic tone, as I had the pleasure of attending a good old fashioned mobile web vs apps debate hosted by Ben Galbraith and Dion Almaer from Walmart Labs (@WalmartLabs).
Sidenote: I’ve seen Ben and Dion (former key WebOS team members at Palm) present a couple different times over the years and they do a great job in making things interesting and bringing a lot of history into the discussion—Tuesday’s meetup was no different.
Shopping season, aka the holiday season, is once again upon us and we are all enjoying the barrage of promotional emails flooding our mailboxes. Like many travelers during the Thanksgiving week, I only carried my phone and tablet—no laptop. As such, I was forced to consume the content retailers were sending my way mobile style.
If you own a Smartphone, you’re not alone. In the U.S., smartphones account for half of all mobiles and that number is expected to rise to 70-percent in 2013. By 2015, IDC predicts that more people will be accessing the Internet via their mobile than on their PC.
Welcome to The Mobile Majority
The rise in smartphone use is fundamentally changing the way people search for things online. Innovations in smartphone technology are giving users the same (if not better) online experience on their mobile devices compared to their PCs. Many people actually prefer to use their smartphone as opposed to their PC because of the ability and convenience to search on the go, anytime, anyplace, anywhere.
Google reports that in 2011, 79% of smartphone owners used their mobile to help with shopping and 74% made a purchase as a result. This trend is expected to continue to grow. Juniper Research predicts that mobile payments will quadruple to $630 billion by 2014. Read the rest of this entry »
The mobile world is abuzz over the Dolphin mobile browser (@DolphinBrowser) recently passing the first 2 levels of Facebook’s Ringmark test. The Ringmark test checks for “a wide range of HTML5 support” and was created “to help bring mobile browsers up to acceptable standards of speed and usability.”
How hard is it to pass? VentureBeat points out that Dolphin passed the tests before Firefox for Android, Chrome for Android and Apple’s Safari: “Dolphin has successfully passed Ring 0 as well as all of Ring 1, something that no other mobile web browser has done. In fact, even the web browser on your computer might not make it past Ring 1.”
Why is it exciting?