Archive for the ‘Trilibis Mobile’ Category

Emerging markets are driving a resurgence of the mobile web

June 1st, 2017 by

While the mobile app economy is still a driving force for consumer engagement in the USA, abroad, the picture is very different. How should brands plan a global content strategy?

mobile web

Apple’s iPhone is approaching its tenth anniversary, and the rumor mill is already fired up and churning out leaked design photos and fervent discussion about possible specs and features. It’s a good time to consider the effect the first iPhone had on the role of marketers and web content. If you cast your mind back to September of 2007, when iPhone debuted on the market, you may recall that the only web content it could handle was from within the Safari web browser. There were no apps and no App Store. In fact, iPhone users had to wait until July 2008 for the launch of the App Store and the ability to run third-party apps.

With the arrival of native apps, marketers quickly saw the potential for a rich, immersive experience for their brands, and so began what we might describe as the bifurcation of brand content into two distinct streams: the website and the app. In fact, the evolution of this trend has driven some interesting situations over the years:

1. Brands deploying different websites for desktop browsers and mobile browsers.
2. Brands using a single content repository and webserver to deliver content to both desktop and mobile browsers (using responsive techniques and variants thereof).
3. Brands employing both the web and the mobile app to engage with users.
4. Brands focusing solely on a mobile app to engage with users.

The idea that a brand would focus exclusively on the mobile app as an engagement channel is something that would have been inconceivable even five years ago, and it has been made possible primarily by the rise of the smartphone as the preferred way to access the web by consumers. But globally, smartphone adoption is happening at different rates. For example, while many developed nations are approaching market saturation, many markets that represent an enormous opportunity have relatively low smartphone adoption.

Therefore mobile-first brands with global ambitions must take these variances into consideration. A recent TechCrunch article highlights the case of Instagram, which started life as an exclusively mobile app (since it’s based on photos shot on a mobile phone), and is now confronted with the need to expand to the mobile web in order to drive adoption in emerging markets.

As stated in the article: “Many users in the developing world may not have a fast enough cellular network to conveniently download Instagram’s app. Their phones don’t always have enough storage to download it without sacrificing other apps or content. And the data cost of downloading the app can be prohibitive.” To address consumers in these markets, brands will need a content and technology strategy that addresses both the mobile web and the native (or even hybrid) app.

But even in developed markets, a multichannel strategy is needed — for two reasons. First, consumers will select the channel that is most convenient to them at that moment, which might equally be the web or the app. And secondly, some consumers are suffering from “app fatigue,” as described in this Fortune article: “How App Fatigue Is Taking a Toll on Smartphone Owners” — and are thinning their app herd for a variety of reasons: “Several participants on the Facebook thread noted that they now find mobile web sites more useful than apps. These sites are designed to display well on smartphone screens as well as on PCs and laptops. On the flip side, they also bemoaned that many companies do not (yet) offer such mobile-friendly sites.”

If you’re marketing a global brand, what are the best technology and channel strategies for customer engagement? First, you should ensure your content is optimized for all channels and devices. And secondly, for many brands, you will likely need to follow in the footsteps of Instagram to address the nuances of the larger opportunities in emerging markets.

While the mobile app economy is still a driving force for consumer engagement in the USA, abroad, the picture is very different. How should brands plan a global content strategy? Apple’s iPhone is approaching its tenth anniversary, and the rumor ... Read More


Signs of the times: digital signage represents a new opportunity for brands

May 3rd, 2017 by

Brands need to start thinking now about how to optimize content and message for a new customer engagement channel
 
digital signage

Drop by your nearest consumer electronics store, and you’ll see that the prices of LED displays have tumbled in the last 2 years. At the same time, internet-of-things (IoT) technologies have proliferated. These two factors have enabled a new channel for engaging with customers: digital signage. You’ve probably noticed the recent proliferation of highly branded and informational in-store displays, in-restaurant signs and interactive menus, kiosks, in-mall signage, informational displays inside office buildings, and even roadside billboards.

The market for digital signage is growing fast. ABI Research and other market research firms are projecting that spending on digital signage systems (digital displays, media players, software, installation, maintenance) will be around $13.8 billion this year.

Supporting this trend, and growing out of the traditional outdoor advertising market, specialized content management system point solutions for digital signs and billboards have emerged. But these point solutions are often not integrated with the brand content management systems (CMS) that power many companies’ customer relationship and engagement systems. Meanwhile, the major digital marketing system and digital asset management vendors such as Adobe have already expanded the scope of their products to add these new forms of customer engagement. For us here at Trilibis, it’s déjà vu, all over again.

Interesting parallels with the emergence of mobile

A few years ago, and before the emergence of the smartphone, Trilibis pioneered the creation mobile-specific websites. Brands that wished to engage with mobile customers had to deploy specialized “m-dot” websites that mirrored the content of their main website, but presented so that it could be viewed on mobile phones. From our vantage point, the evolution of the digital signage market is showing distinct similarities to the early evolution of the mobile web and app market.

Back then, mobile was treated as standalone engagement channel, loosely tethered to a brand’s digital marketing platforms and initiatives — just as we’re seeing today with digital signage initiatives. Of course, today, mobile is an integral part of any brand’s customer engagement strategy, and is an essential requirement of any digital marketing and CMS platform. It therefore seems likely that being able to optimize customer engagement for digital signage using existing enterprise systems will soon be a requirement.

There’s more to a device than the size of its screen

A key area of interest for omnichannel marketers will be how to adapt their brand content which, until now, has been presented on desktop/laptop browsers, tablets and smartphones, for a broadening array of displays and kiosks. Can responsive design techniques scale to these displays, or is additional optimization needed? The answer: “yes” and “yes.”

With our deep roots and experience in presenting customer engagement content optimized for every device, and our focus on making the central content repository “device-aware,” Trilibis is innovating with enterprises and vendors of digital marketing systems to engage with customers over these new classes of digital displays. The Trilibis SNOW® Engine will play a significant role here, by automating the process of delivering optimized code and images to any device. Stay tuned for more developments.

Brands need to start thinking now about how to optimize content and message for a new customer engagement channel   Drop by your nearest consumer electronics store, and you’ll see that the prices of LED displays have tumbled in the ... Read More


Updated Trilibis PSD2HTML now offers pre-flight checks for Photoshop email layouts

March 30th, 2017 by

Check out the most recent email enhancement to PSD2HTML, which converts email marketing Photoshop files to HTML/CSS and lets you preview them in any email client.

 

Trilibis_PSD2HTML_email_keynote_deck

 

A few weeks ago, we highlighted Bob Balfe’s video on our PSD2HTML technology, which was featured on the IBM Ecommerce Partner Connect blog. Since then, our team has been hard at work enhancing the PSD2HTML web utility in response to customer feedback. Good news – an update is now available: in addition to converting Photoshop website layouts to HTML, PSD2HTML can also convert Photoshop email marketing layouts to HTML (PSD to HTML).

With this update, the PSD2HMTL web service now renders any .PSD file for optimum display in email clients. This is a real time-saver for our PSD2HTML users because it ensures your customer email campaigns will display nicely in target in-boxes. Simply upload your Photoshop file designed for your email campaign, input a target email address, and PSD2HTML will convert the Photoshop file to an “email-ready” HTML/CCSS file, which is sent to your email address.

This means you can check how your Photoshop email marketing template/layout will render in a wide variety of email clients, and then make necessary changes before finalizing your layout. Alternatively, you can direct the test email to an email presentation checker such as Litmus (we cover how to do this in the video).

This new enhancement allows front-end developers to crosscheck output and design on a real email client prior to importing to a CCM (Customer Communications Management) system or email marketing platform, significantly reducing front-end development time.

How does it work? PSD2HMTL optimizes the HTML for email so that the output renders properly on different type of email clients (like Yahoo, GMail, Outlook, etc.). Certain HTML syntax is not supported in various email clients, so for optimal previewing, PSD2HTML makes sure those variants are not used in the transformation process.

To learn more about PSD2HTML, you can check out this short demo video or visit our YouTube channel.

Contact us here if you’d like to discuss how to integrate PSD2HTML into your CCM or email marketing system workflow.

 

Check out the most recent email enhancement to PSD2HTML, which converts email marketing Photoshop files to HTML/CSS and lets you preview them in any email client.     A few weeks ago, we highlighted Bob Balfe’s video on our PSD2HTML ... Read More


Introducing the Trilibis suite of multi-device website optimization and WCMS presentation technologies for enterprises

February 13th, 2017 by

Now available: an updated array of dev/test/deploy technologies that enables enterprise developers and ISVs to ensure complex web content is optimally presented on any mobile device

trilibis-multidevice

We’ve been busy refreshing our set of mobile engagement tools and technologies for enterprise developers. This suite of server-based solutions includes the following components:

 Trilibis PSD2HTML: completely automate the process of converting multiple complex PSD files to HTML/CSS/image files in Bootstrap layout. Read more…

 Trilibis STORM: an advanced web-based emulator that provides an accurate preview of brand content across every channel (desktop, mobile, apps, email). Read more…

 Trilibis RAIN: instantly converts existing web content into full-featured mobile apps. Read more…

 Trilibis SNOW®: makes enterprise websites device-aware by combining HTML5-compliant tags with a simple server-side plug-in that optimizes the presentation of any website for any device. Read more…

 Trilibis SNOW® IO: tunes high-traffic, dynamic websites for mobile users by automatically generating optimized versions of website images and graphics for every device type. No coding required. Read more…

Whether you need a point solution for integration into your existing workflow, or server-side modules to power mobile engagement for your WCMS, Trilibis has the tools and the know-how to ensure your brand content looks its best for all audiences on every channel.
 

Now available: an updated array of dev/test/deploy technologies that enables enterprise developers and ISVs to ensure complex web content is optimally presented on any mobile device We’ve been busy refreshing our set of mobile engagement tools and technologies for enterprise ... Read More


Trilibis PSD2HTML gets a mention on Bob Balfe’s IBM Commerce blog

February 5th, 2017 by

Check out this detailed review of our enterprise workflow automation technology, which lets you jumpstart your web applications from single or multiple PSD files.

PSD2HTML5

We’re pleased to learn through the grapevine that our useful and awesome workflow technology, PSD2HTML, was recently featured on the IBM Ecommerce Partner Connect blog. The blog is hosted by Bob Balfe of IBM, whose official title is Distinguished Engineer, Demonstration and Strategy CTO, Watson Customer Engagement.

Bob nails the core idea behind PSD2HTML: an API web service that converts PSD files to either a bootstrap layout or pixel-perfect HTML file. What’s also great about Bob’s demo is that he explores the role of the Configuration file, which enables you to instruct PSD2HTML how to process the PSD files, and export fine-tuned HTML and detailed CSS files.

Here’s Bob’s demo…

Thanks, Bob!

Trilibis PSD2HTML is designed for use with the leading WCMS products, and runs as an executable on your WCMS server. Using PSD2HTML, you can completely automate the process of converting multiple complex PSD files to HTML/CSS/image files. Just load the PSD files and then let PSD2HTML generate all the web files needed to ensure a high-fidelity experience for desktop, tablet and mobile clients. As part of your pre-flight testing, you can use the built-in emulator, which provides pixel-perfect renditions of any page on dozens of browsers and devices.

Some other notable features and benefits include:
  server-side image optimization to reduce payload
  accelerated page-load performance for any client/device
  reduction of front-end development time by up to 50 percent
  support for RESS responsive web design.

To learn more, you can also check out this short demo video. Contact us here if you’d like to discuss how to integrate PSD2HTML into your workflow.

Check out this detailed review of our enterprise workflow automation technology, which lets you jumpstart your web applications from single or multiple PSD files. We’re pleased to learn through the grapevine that our useful and awesome workflow technology, PSD2HTML, was ... Read More