Archive for the ‘Trilibis Mobile’ Category

CES 2018: Display technology advances and cross-category devices

January 18th, 2018 by

As display technology follows Moore’s Law, new opportunities present themselves for brands and marketers

CES-2018

CES 2018 is now behind us. So, before the dust settles and the big mobile show of the year fires up (Mobile World Congress is in just over a month), here’s our round-up of some of the mobile and display innovations from CES that are focused on display and engagement technologies.

Smartphones

With some manufacturers retrenching from this ultra-competitive sector in recent years, it has become dominated by several brands such as Apple, Asus, Google, HTC, Huawei, LG, and Samsung. So, it was good to see Sony making a comeback. Another brand that has made major advances recently is Vivo, which announced an in-screen fingerprint sensor, and Honor, which is looking to break into the US market. Also of note is the emergence of hybrid concepts such as the Razor Project Linda, that seeks to combine separate devices into one.

Laptops & tablets

Acer and Dell innovated their way toward increasingly thin and lightweight laptops, while HP and Lenovo showcased their latest convertible devices. Also arriving soon in a kitchen near you is the JBL Link View, which adds a high-resolution display to the Google Home platform.

Wearable/VR

High-resolution displays are increasingly integrated with wearable and AR/VR devices, which will provide interesting platforms for brands and marketers. Some that stood out for us are the Vuzix Blade, the wireless VR headset from Google and Lenovo, and the Skagen Falster touchscreen smartwatch.

Displays

The amazing LG OLED canyon shows how an alternate reality doesn’t have to be strapped onto your head. And just as US consumers are seeing 4K displays become affordable, LG previewed an 88-inch 8K display. Samsung, Sony and TCL also announced incredible innovations in display technology, while Asus previewed a smart TV for gamers.

As the landscape of display technology continues to expand, customer engagement on these new devices is a must. If you’re a developer of an enterprise WCM or CCM system, you’ll want to make sure your software users are assured of the best experience when their customers view brand content on these new devices. That’s where Trilibis can help you. With more than a decade of experience optimizing content presentation on mobile devices and digital displays large and small, our technology automatically adapts marketing content to the latest devices better than anything else on the market.

Other approaches adapt content to some of a device’s attributes. With Trilibis technology, you can make your content device-aware — meaning that you can take advantage of unique attributes of a particular device (such as local services or hardware options), and preview them on our web based emulator to deliver a truly optimized experience for the end user.

Contact us here if you’d like to learn how Trilibis technology can shorten your time to market and adapt your enterprise web content management or customer engagement system to the latest customer-engagement devices and displays.

 

As display technology follows Moore’s Law, new opportunities present themselves for brands and marketers CES 2018 is now behind us. So, before the dust settles and the big mobile show of the year fires up (Mobile World Congress is in ... Read More


What’s on tap for brand content marketers in 2018?

December 19th, 2017 by

Retailers and brands must have an agile content strategy to keep pace with an evolving array of customer-engagement channels

customer engagement

Mary Meeker’s most recent analysis of the internet (Internet Trends Report, 2017) highlights some key global trends that retailers, brands, and developers of content management systems should be tracking.

Core usage trends
There are 3.4 billion users to target, most of them (2.8 billion) have a smartphone, and the gap between mobile versus desktop engagement is widening

   User growth is holding steady at +10% per year (the number of global internet users is equal to 46% of the world’s population—more than double the 2009 figure).
   Smartphone shipments and user (installed base) growth are slowing; (+3% and 12%, respectively).
   Internet usage (engagement) grew at +4% Y/Y; mobile >3 hours/day per user vs. <1 five years ago (USA).
   The emerging “fully digital” younger generation will consume pretty much everything on their smartphones.

Advertising and ecommerce
Growth in online advertising is accelerating.

   Digital advertising rose 22% to $73 billion last year, up from 20% in 2015 and 15% in 2014.
   The growth is coming from mobile ads, which is offsetting a decline in desktop ads.

The pace of ecommerce growth is up, rising steadily from 14% in 2013 to 15% last year.
   Visual media are at the heart of online engagement strategies for retailers and brands.
   The future of search will increasingly include pictures over keywords.
   Forward-thinking retailers and brands are enabling users to use context-inferred images and video to replace typing… and this is enabling image-driven storefronts in social media and emails.
   Images are enabling some very successful content-marketing strategies employed by some retailers

New brands, new channels, channel cross-overs
   The emergence of digital-native brands (such as Warby Parker and Bonobos) is transitioning to the arrival of these same brand opening Main Street storefronts.
   The channels for advertising and selling products are expanding: desktop browser, mobile browser, native mobile apps, home voice appliances, in-person/IRL stores and venues…
   …which underscores the importance of ensuring your brand content can easily be adapted to these new channels

Is your content ready for 2018?
It’s clear that brand content must be at the heart of retailers’ and big brands’ customer engagement strategy. This means it must be mobile optimized AND easily repurposed into new channels such as home voice appliances, in-store signs, and (soon) augmented reality. Have a great holiday season — we’ll see you in 2018!

Retailers and brands must have an agile content strategy to keep pace with an evolving array of customer-engagement channels Mary Meeker’s most recent analysis of the internet (Internet Trends Report, 2017) highlights some key global trends that retailers, brands, and ... Read More


Cyber Monday was huge for mobile. How well did your content perform?

December 3rd, 2017 by

To ensure excellent omnichannel shopper journeys, retailers should optimize content for all channels, including email and digital signage

black friday

2017 will likely go down as the year that was the tipping point for mobile commerce. Reports leading up, during, and after the Thanksgiving weekend, are providing strong indications that mobile is gathering momentum as the platform of choice both for shopping and, importantly, transacting.

This report from Business Insider is a good summary of the trends we see emerging:

Mobile is here, and it demands to be taken seriously. The platform has grown steadily in importance throughout the years, but the speed of shoppers taking to their phones this year to shop Thanksgiving weekend sales was unprecedented. Cyber Monday was officially mobile’s first $2 billion day ever, raking in a substantial portion of the nearly $6.6 billion spent online. Smartphones were especially important, accounting for 37.6% of retail visits and about 21% of revenue for the holiday. Conversation rates also increased 10% on phones when compared to last year.

Over at The Verge, Shannon Liao reported an interesting statistic from Shopify, a platform that hosts thousands of online retailers:

This year’s Cyber Monday was the biggest sales day for online and for mobile ever in the US. Online sales brought in $6.59 billion in total, while sales on mobile broke a new record by reaching $2 billion. Mobile also dominated over desktop for the first time for Shopify merchants, which include brands as varied as Tesla Motors and Kylie Cosmetics, according to the company.

Just before Thanksgiving, the Holiday Predictions report issued by the Adobe Digital Insights team, predicted shopping visits on mobile devices would surpass desktop visits this holiday season. This forecast was borne out, as Ingrid Lunden of Techcrunch reported:

The final figures for Black Friday online sales are in, and it’s another record-breaking day e-commerce in the U.S. Adobe says that shoppers spent $5.03 billion online in a race for bargains for themselves and to gift to others. The figures come the day after Thanksgiving racked up a record $2.87 billion in online sales. Adobe analyses 80 percent of online transactions to the 100 largest web retailers in the country to come up with its numbers. The final figure surpassed its own estimates, where were for $5 billion of sales.

The shopper lifecycle extends beyond mobile

Mobile includes both mobile web and mobile apps, but the big takeaway is that, if retailers want to grab their slice of the holiday revenue pie, they need to make sure their mobile shopping experience is bullet-proof: fast, seamless, efficient, and smooth. But let’s not overlook the fact that shoppers are not necessarily shopping exclusively on one channel; the other major trend shaping this holiday season is omnichannel.

Today’s shoppers are true multichannel shoppers — a Google research study found that 51 percent research online and then buy in store, while 32 percent research online, visit a store, and then buy online. And, perhaps most importantly, they can easily change their minds mid-purchase, abandon a cart, and go elsewhere to buy the product.

A retailer with a well-conceived omnichannel strategy will in fact optimize across *all* available channels to attract, engage, merchandize and transact with every customer. Attract and engage might be via digital signage or an email marketing campaign, whereas merchandize and transact are via mobile and desktop.

To foster and build brand loyalty, brands need to focus on beyond whether the shopping experience was easy, they also need to consider the brand experience in its entirety. A truly exceptional brand experience is when the look and feel of promotions and marketing offers are coherent across all channels. Having parity between your various channels is of the utmost importance.

So, as you plan your customer-engagement strategy this season, make sure your content is optimized for all channels so that your marketing messages attract and engage your target shoppers.

Contact us here if you’d like to learn how Trilibis technology can shorten your time to market and enhance the functionality of your enterprise web content management or customer engagement system.

To ensure excellent omnichannel shopper journeys, retailers should optimize content for all channels, including email and digital signage 2017 will likely go down as the year that was the tipping point for mobile commerce. Reports leading up, during, and after ... Read More


Are you optimally engaging with your customers on all the latest devices?

October 27th, 2017 by

Why developers of WCM and CCM systems need to look beyond the size of the screen when determining how to maximize customer experience with device-optimized content

Trilibis girl

Fall is in the air and the smell of new mobile devices is permeating the web. It’s around now that the major mobile device manufacturers proudly unveil their latest shiny gadgets to eager audiences. Already, we’ve seen the latest creations from Apple, (iPhone 8, available now; iPhone X, available next month) and Google (Pixel 2), with Samsung (Galaxy X) not far behind. There’s even rumor of Samsung foldable smartphone in the works.

These days, customer engagement is of paramount importance. So, if you’re a developer of an enterprise WCM or CCM system, you’ll want to make sure your software users are assured of the best experience when their customers view brand content on these new devices. That’s where Trilibis can help you. With more than a decade of experience optimizing content presentation on mobile devices, our technology automatically adapts marketing content to the latest devices better than anything else on the market.

device parameters

There’s more to a device than the size of its screen

And we’re not just talking basic screen resolution, either. Here are just a few of the device attributes are technology enables your software to master:

attributes chart

Other approaches adapt content to some of a device’s attributes. With Trilibis technology, you can make your content device-aware — meaning that you can take advantage of unique attributes of a particular device (such as local services or hardware options), and preview them on our web based emulator to deliver a truly optimized experience for the end user.

Watch this video to learn more:

Contact us here if you’d like to learn how Trilibis technology can shorten your time to market and enhance the functionality of your enterprise web content management or customer engagement system.

Why developers of WCM and CCM systems need to look beyond the size of the screen when determining how to maximize customer experience with device-optimized content Fall is in the air and the smell of new mobile devices is permeating ... Read More


Updated Trilibis Storm device emulator streamlines workflow for WCM and CCM systems

September 7th, 2017 by

Latest version adds automatic Photoshop to HTML conversion to shorten path from design to production

storm email blog

Who is Trilibis Storm designed for?

When we debuted Trilibis Storm late last year, we focused on providing enterprise web content management (WCM) and customer communications management (CCM) systems with an efficient and scalable solution to enable their end users to accurately preview their brand content and customer-engagement campaigns across specific channels, devices and apps.

The initial release of the Trilibis Storm versatile emulator solved five requirements for the developers of WCM and CCM systems:

 1. Preview and compare content on a wide array of browser/device combinations side by side
 2. Automatically generate QR codes for on device testing
 3. Identify potential page-load issues associated with large images
 4. Preview and test the results of tagging used for personalization and localization
 5. Pre-flight testing of email marketing campaigns

Visuals and images are increasingly critical for emerging audiences

As businesses adopt CCM systems, they are often looking to use rich imagery to reinforce brand messages and boost engagement with younger viewers. OpenText discusses this emerging phenomenon on its Exstream product page:

With Millennials expected to make up more than half the workforce by 2020, the ability to design and deliver contextually-driven, personalized communications at the right time, in the right format, and for the right device can give your company a competitive advantage.

To address that need, today we’re delighted to announce that Trilibis Storm can now be combined with our automated Photoshop-to-HTML conversion software, PSD2HTML. This means, when our technology is integrated, CCM platforms can now auto-generate email-compliant HTML syntax from Photoshop PSD files and check how the resulting content will look within a wide variety of email clients — all from within the Trilibis Storm emulator.

For more information on the functionality of Trilibis PSD2HTML and Storm visit our website or watch these tutorial videos:

Contact us here if you’d like to learn how Trilibis technology can shorten your time to market and enhance the functionality of your enterprise web content management or customer engagement system.

Latest version adds automatic Photoshop to HTML conversion to shorten path from design to production Who is Trilibis Storm designed for? When we debuted Trilibis Storm late last year, we focused on providing enterprise web content management (WCM) and customer ... Read More