Archive for the ‘Trilibis Mobile’ Category

Signs of the times: digital signage represents a new opportunity for brands

May 3rd, 2017 by

Brands need to start thinking now about how to optimize content and message for a new customer engagement channel

 
digital signage

Drop by your nearest consumer electronics store, and you’ll see that the prices of LED displays have tumbled in the last 2 years. At the same time, internet-of-things (IoT) technologies have proliferated. These two factors have enabled a new channel for engaging with customers: digital signage. You’ve probably noticed the recent proliferation of highly branded and informational in-store displays, in-restaurant signs and interactive menus, kiosks, in-mall signage, informational displays inside office buildings, and even roadside billboards.

The market for digital signage is growing fast. ABI Research and other market research firms are projecting that spending on digital signage systems (digital displays, media players, software, installation, maintenance) will be around $13.8 billion this year.

Supporting this trend, and growing out of the traditional outdoor advertising market, specialized content management system point solutions for digital signs and billboards have emerged. But these point solutions are often not integrated with the brand content management systems (CMS) that power many companies’ customer relationship and engagement systems. Meanwhile, the major digital marketing system and digital asset management vendors such as Adobe have already expanded the scope of their products to add these new forms of customer engagement. For us here at Trilibis, it’s déjà vu, all over again.

Interesting parallels with the emergence of mobile

A few years ago, and before the emergence of the smartphone, Trilibis pioneered the creation mobile-specific websites. Brands that wished to engage with mobile customers had to deploy specialized “m-dot” websites that mirrored the content of their main website, but presented so that it could be viewed on mobile phones. From our vantage point, the evolution of the digital signage market is showing distinct similarities to the early evolution of the mobile web and app market.

Back then, mobile was treated as standalone engagement channel, loosely tethered to a brand’s digital marketing platforms and initiatives — just as we’re seeing today with digital signage initiatives. Of course, today, mobile is an integral part of any brand’s customer engagement strategy, and is an essential requirement of any digital marketing and CMS platform. It therefore seems likely that being able to optimize customer engagement for digital signage using existing enterprise systems will soon be a requirement.

There’s more to a device than the size of its screen

A key area of interest for omnichannel marketers will be how to adapt their brand content which, until now, has been presented on desktop/laptop browsers, tablets and smartphones, for a broadening array of displays and kiosks. Can responsive design techniques scale to these displays, or is additional optimization needed? The answer: “yes” and “yes.”

With our deep roots and experience in presenting customer engagement content optimized for every device, and our focus on making the central content repository “device-aware,” Trilibis is innovating with enterprises and vendors of digital marketing systems to engage with customers over these new classes of digital displays. The Trilibis SNOW® Engine will play a significant role here, by automating the process of delivering optimized code and images to any device. Stay tuned for more developments.

Brands need to start thinking now about how to optimize content and message for a new customer engagement channel   Drop by your nearest consumer electronics store, and you’ll see that the prices of LED displays have tumbled in the ... Read More

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Updated Trilibis PSD2HTML now offers pre-flight checks for Photoshop email layouts

March 30th, 2017 by

Check out the most recent email enhancement to PSD2HTML, which converts email marketing Photoshop files to HTML/CSS and lets you preview them in any email client.

 

Trilibis_PSD2HTML_email_keynote_deck

 

A few weeks ago, we highlighted Bob Balfe’s video on our PSD2HTML technology, which was featured on the IBM Ecommerce Partner Connect blog. Since then, our team has been hard at work enhancing the PSD2HTML web utility in response to customer feedback. Good news – an update is now available: in addition to converting Photoshop website layouts to HTML, PSD2HTML can also convert Photoshop email marketing layouts to HTML (PSD to HTML).

With this update, the PSD2HMTL web service now renders any .PSD file for optimum display in email clients. This is a real time-saver for our PSD2HTML users because it ensures your customer email campaigns will display nicely in target in-boxes. Simply upload your Photoshop file designed for your email campaign, input a target email address, and PSD2HTML will convert the Photoshop file to an “email-ready” HTML/CCSS file, which is sent to your email address.

This means you can check how your Photoshop email marketing template/layout will render in a wide variety of email clients, and then make necessary changes before finalizing your layout. Alternatively, you can direct the test email to an email presentation checker such as Litmus (we cover how to do this in the video).

This new enhancement allows front-end developers to crosscheck output and design on a real email client prior to importing to a CCM (Customer Communications Management) system or email marketing platform, significantly reducing front-end development time.

How does it work? PSD2HMTL optimizes the HTML for email so that the output renders properly on different type of email clients (like Yahoo, GMail, Outlook, etc.). Certain HTML syntax is not supported in various email clients, so for optimal previewing, PSD2HTML makes sure those variants are not used in the transformation process.

To learn more about PSD2HTML, you can check out this short demo video or visit our YouTube channel.

Contact us here if you’d like to discuss how to integrate PSD2HTML into your CCM or email marketing system workflow.

 

Check out the most recent email enhancement to PSD2HTML, which converts email marketing Photoshop files to HTML/CSS and lets you preview them in any email client.     A few weeks ago, we highlighted Bob Balfe’s video on our PSD2HTML ... Read More


Introducing the Trilibis suite of multi-device website optimization and WCMS presentation technologies for enterprises

February 13th, 2017 by

Now available: an updated array of dev/test/deploy technologies that enables enterprise developers and ISVs to ensure complex web content is optimally presented on any mobile device

trilibis-multidevice

We’ve been busy refreshing our set of mobile engagement tools and technologies for enterprise developers. This suite of server-based solutions includes the following components:

 Trilibis PSD2HTML: completely automate the process of converting multiple complex PSD files to HTML/CSS/image files in Bootstrap layout. Read more…

 Trilibis STORM: an advanced web-based emulator that provides an accurate preview of brand content across every channel (desktop, mobile, apps, email). Read more…

 Trilibis RAIN: instantly converts existing web content into full-featured mobile apps. Read more…

 Trilibis SNOW®: makes enterprise websites device-aware by combining HTML5-compliant tags with a simple server-side plug-in that optimizes the presentation of any website for any device. Read more…

 Trilibis SNOW® IO: tunes high-traffic, dynamic websites for mobile users by automatically generating optimized versions of website images and graphics for every device type. No coding required. Read more…

Whether you need a point solution for integration into your existing workflow, or server-side modules to power mobile engagement for your WCMS, Trilibis has the tools and the know-how to ensure your brand content looks its best for all audiences on every channel.
 

Now available: an updated array of dev/test/deploy technologies that enables enterprise developers and ISVs to ensure complex web content is optimally presented on any mobile device We’ve been busy refreshing our set of mobile engagement tools and technologies for enterprise ... Read More


Trilibis PSD2HTML gets a mention on Bob Balfe’s IBM Commerce blog

February 5th, 2017 by

Check out this detailed review of our enterprise workflow automation technology, which lets you jumpstart your web applications from single or multiple PSD files.

PSD2HTML5

We’re pleased to learn through the grapevine that our useful and awesome workflow technology, PSD2HTML, was recently featured on the IBM Ecommerce Partner Connect blog. The blog is hosted by Bob Balfe of IBM, whose official title is Distinguished Engineer, Demonstration and Strategy CTO, Watson Customer Engagement.

Bob nails the core idea behind PSD2HTML: an API web service that converts PSD files to either a bootstrap layout or pixel-perfect HTML file. What’s also great about Bob’s demo is that he explores the role of the Configuration file, which enables you to instruct PSD2HTML how to process the PSD files, and export fine-tuned HTML and detailed CSS files.

Here’s Bob’s demo…

Thanks, Bob!

Trilibis PSD2HTML is designed for use with the leading WCMS products, and runs as an executable on your WCMS server. Using PSD2HTML, you can completely automate the process of converting multiple complex PSD files to HTML/CSS/image files. Just load the PSD files and then let PSD2HTML generate all the web files needed to ensure a high-fidelity experience for desktop, tablet and mobile clients. As part of your pre-flight testing, you can use the built-in emulator, which provides pixel-perfect renditions of any page on dozens of browsers and devices.

Some other notable features and benefits include:
  server-side image optimization to reduce payload
  accelerated page-load performance for any client/device
  reduction of front-end development time by up to 50 percent
  support for RESS responsive web design.

To learn more, you can also check out this short demo video. Contact us here if you’d like to discuss how to integrate PSD2HTML into your workflow.

Check out this detailed review of our enterprise workflow automation technology, which lets you jumpstart your web applications from single or multiple PSD files. We’re pleased to learn through the grapevine that our useful and awesome workflow technology, PSD2HTML, was ... Read More


Trilibis Storm, an advanced device emulator, enhances enterprise marketing systems

November 17th, 2016 by

Trilibis Storm is easily integrated into any WCMS or digital marketing system. It provides on-the-fly, mobile-first web content testing, and offers side-by-side previewing, personalization, localization, and load-time analytics.

Back in 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, predicted that mobile access of web content would overtake desktop access by 2014. That’s pretty much what happened (depending in whose study you believe, the trend lines crossed in either 2014 or 2015). There’s no question that, today, the mobile viewer has to be the primary consideration for any publisher, online marketer or online retailer.

In response, the latest digital marketing and web content management platforms have embraced delivery of web content for mobile, and provide marketers the means to engage with their customers on any content channel (web, email, app) and device (desktop, smartphone, tablet, etc.). But the experience of mobile users as they access web content is far from consistent. With everything from traditional desktop websites to mobile-only websites to responsive/adaptive websites, it’s no surprise that mobile e-commerce checkout stats lag those of desktop.

So, with viewer engagement a Number One concern for marketers, how can they ensure their brand content can be accurately previewed across specific channels, devices and apps? That’s where our latest technology, Trilibis Storm, an advanced device emulator, comes into play. It’s designed specifically for front-end web developers of digital marketing platforms and web content management systems (WCMS), and provides a comprehensive solution to enable developers to enhance the capabilities and features of their marketing and content management platform.

We’ve just published a video demo of how Trilibis Storm works. Here are some highlights.

 Preview and compare content on multiple devices. There are dozens (possibly hundreds) of mobile devices in use today around the world. How will web content render on each of these? With the Storm, you can let your users accurately visualize how it will look. Profiles for popular devices are supplied as part of the emulator, and Trilibis updates that list each quarter with the latest smartphones and tablets.

preview and compare

 Automatic QR code generation. QR codes are still popular with marketers looking to engage with on-the-go consumers, as well as used by quality assurance teams to test web content on their own devices. Using Storm, an ISV can implement QR page testing as well as QR graphics and HTML code generation.

QRcode

Identify page-load problems. The emulator provides an analytics feature that enables users to quickly zero in on large images that might slow page-load on mobile devices. The analytics console shows the file sizes of all assets in the HTML payload, identifies problem areas and determines how best to optimize these assets for a fast and smooth customer experience on any device.

analytics

Preview and test user targeting controls. Storm can interpret tags and other parameters used to personalize and localize content for different target audiences. This enables developers to add functionality that enables users to preview how targeting tags such as gender, season, and location will appear on different devices.

targeting

 Perform pre-flight testing of email campaigns. Email marketing is often a part of any campaign, so Storm also includes an extremely robust email client rendering engine that provides accurate previews of marketing content in any email client on any device.

email clients

To see Trilibis Storm in action, check out this short demo video. Contact us here to learn more.

Trilibis Storm is easily integrated into any WCMS or digital marketing system. It provides on-the-fly, mobile-first web content testing, and offers side-by-side previewing, personalization, localization, and load-time analytics. Back in 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, ... Read More