Archive for the ‘Trilibis’ Category
It should come as no surprise to anyone who tracks the retail industry that IBM®, a long-time leader of in-store retail technology, offers one of the most advanced ecommerce suites available. IBM WebSphere® Commerce is a comprehensive e-commerce platform that gives enterprise retailers the ability to offer their customers a rich shopping experience integrated across online, mobile and in-store touchpoints.
IBM WebSphere Commerce places particular emphasis on the mobile shopper. It offers a high level of customization for the mobile user, and recognizes that the presentation layer on smartphones and tablets must be differentiated and optimized. Ecommerce sites built using WebSphere Commerce can also be rendered using responsive design techniques. As experts in ensuring optimum presentation of high-performance ecommerce sites on mobile devices, we’re very pleased to announce that Trilibis is teaming with IBM to accelerate the performance of responsive design websites across all device types — especially mobile devices.
We have successfully validated our SNOW® Image Optimization solution (SNOW IO) for use with IBM WebSphere Commerce, bringing instant performance improvements to thousands of retail websites built using this ecommerce platform. Trilibis is also now an IBM Business Partner and has joined IBM PartnerWorld as an Omni-Channel In-Store & Mobile solution to help IBM WebSphere Commerce users integrate SNOW IO with their websites.
What this means for IBM WebSphere Commerce users
The new technical integration gives IBM WebSphere Commerce retailers a simple and efficient way to ensure that their image-rich websites load fast across all smartphones and tablets. SNOW® IO is a lightweight image-optimization solution that automatically improves website performance and bandwidth utilization for responsive websites built with IBM’s leading commerce solution.
The combination of Trilibis SNOW IO and IBM WebSphere addresses a key objective for all online retailers: delivering the best possible customer experience mobile devices. And because SNOW IO is continually updated, we can ensure future compatibility with new classes of devices such as wearable technology and large-format displays.
How it works
Installed as a simple plug-in on any IBM WebSphere Commerce server, SNOW IO automatically identifies images used on every web page and optimizes them for the thousands of devices tracked in our device library. At runtime, SNOW IO works in conjunction with the IBM WebSphere Commerce server to identify the type of device that is accessing the website, and to ensure it is served only images optimized for that specific device.
The resulting performance increases can be dramatic. During testing conducted with IBM, SNOW IO reduced the image weight of IBM WebSphere Commerce pages by 23 to 61 percent. While a number of factors contribute to the overall weight of a web page, in a recent survey of top responsive websites, we found that the size of website images is a significant contributor to lengthy page-load times on mobile devices. SNOW IO can reduce page weight from megabytes to kilobytes, and shave valuable seconds off overall page-load times.
Today, we formally unveiled our partnership with HP Autonomy, an enterprise software giant that is now using SNOW™ to deliver highly optimized mobile content for its TeamSite customers. We here at Trilibis are super excited to be working with the leader in the Web content management (WCM) space.
HP TeamSite already provides a wide range of capabilities to help marketers deliver more engaging customer experiences across web, email, and social media touch points. By integrating SNOW, HP enables TeamSite-powered websites to be device-aware and optimized for any mobile device, tablet or desktop browser. Even better, TeamSite users don’t need to send their website visitors to a separate m.site experience (as is currently the case for other WCM products) — HP can now offer its customers a true One Web (see W3C definition of One Web) experience across over 4,000 devices, all from within TeamSite.
This is a huge milestone for Trilibis and testimony to the power of SNOW. If you have been following Trilibis, you know that SNOW (Software eNabling One Web) technology helps to make websites device-aware from a single codebase by post processing the HTML/CSS for the specific capabilities and physical characteristics of the accessing device. This not only improves site load-time and performance, but also gives marketers complete control of the user experience for different devices — just by adding SNOW tags.
On a more personal note, everyone at HP Autonomy has been great to work with. Big thanks go out to their technical team for their teamwork with the integration of SNOW into TeamSite; and also to the HP sales team, who have been selling this integrated solution to their customers and including us in these discussions. We look forward to a long and prosperous partnership.
We hope to post updates of HP TeamSite customers that are implementing TeamSite’s new mobility features soon. Stay tuned for more!
Trilibis is proud to sponsor this year’s Mobile + Web DevCon in San Francisco, January 28 to 30, 2014. The title of the show speaks for itself, and underscores what we at Trilibis have been talking about for some time: the fast-growing trend of diverging from fragmented websites toward a One Web approach that encompasses all devices.
In fact, our own Suntae Kim, VP of Professional Services, will be giving a presentation titled “Device-Aware Web Frameworks for Better Programming.” In this presentation, Suntae will explain this shift from fragmented web to a cohesive One Web strategy that delivers the best user experience on all platforms. He will also share how server-side technology can deliver the benefits of responsive design by providing a single code base that adapts to screen size, while also delivering the additional benefits of server-side processing for faster load time and user experience optimization for mobile devices. This will be followed by demo of SNOW. You can learn more about his presentation here.