Archive for the ‘Trends’ Category

Look! Trilibis is on TV!

September 14th, 2012 by

Yesterday brought quite the commotion to our office in San Mateo! As part of NBC Bay Area coverage on the release of the iPhone 5, Scott Budman, the Tech and Business reporter for NBC,  stopped by the office to get our opinion on what the additional half inch of screen real estate means for developers and brands.

Expanding the smartphone screen area is not a new trend for mobile device makers. In Apple’s case, even half an inch in screen length presents a big opportunity for developers to incorporate additional functionality and content for their users and ultimately create better engagement. Likewise, others might take advantage of the extra space through advertising, making them less intrusive given that there is more room to display content. Monetization on mobile is something that many companies are struggling to keep up with (i.e. Facebook). A tiny increase in screen might be just the answer they are looking for.

You can check out the full segment below.

Let us know what you think of the updated 4in screen in the comments or on Twitter @TrilibisMobile.

Yesterday brought quite the commotion to our office in San Mateo! As part of NBC Bay Area coverage on the release of the iPhone 5, Scott Budman, the Tech and Business reporter for NBC,  stopped by the office to get our opinion ... Read More


The Mobile Majority

September 4th, 2012 by

If you own a Smartphone, you’re not alone. In the U.S., smartphones account for half of all mobiles and that number is expected to rise to 70-percent in 2013. By 2015, IDC predicts that more people will be accessing the Internet via their mobile than on their PC.

Welcome to The Mobile Majority

The rise in smartphone use is fundamentally changing the way people search for things online. Innovations in smartphone technology are giving users the same (if not better) online experience on their mobile devices compared to their PCs. Many people actually prefer to use their smartphone as opposed to their PC because of the ability and convenience to search on the go, anytime, anyplace, anywhere.

Google reports that in 2011, 79% of smartphone owners used their mobile to help with shopping and 74% made a purchase as a result. This trend is expected to continue to grow. Juniper Research predicts that mobile payments will quadruple to $630 billion by 2014. Read the rest of this entry »

If you own a Smartphone, you’re not alone. In the U.S., smartphones account for half of all mobiles and that number is expected to rise to 70-percent in 2013. By 2015, IDC predicts that more people will be accessing the ... Read More


Dolphin Browser Makes a Serious Splash in HTML5 Waters

August 22nd, 2012 by

The mobile world is abuzz over the Dolphin mobile browser (@DolphinBrowser) recently passing the first 2 levels of Facebook’s Ringmark test. The Ringmark test checks for “a wide range of HTML5 support” and was created “to help bring mobile browsers up to acceptable standards of speed and usability.”

How hard is it to pass? VentureBeat points out that Dolphin passed the tests before Firefox for Android, Chrome for Android and Apple’s Safari: “Dolphin has successfully passed Ring 0 as well as all of Ring 1, something that no other mobile web browser has done. In fact, even the web browser on your computer might not make it past Ring 1.”

Why is it exciting?

Read the rest of this entry »

The mobile world is abuzz over the Dolphin mobile browser (@DolphinBrowser) recently passing the first 2 levels of Facebook’s Ringmark test. The Ringmark test checks for “a wide range of HTML5 support” and was created “to help bring mobile browsers up to ... Read More


Basic Rules of Mobile Web Development

August 6th, 2012 by

We recently had the pleasure of continuing our relationship with Mobile Marketer, the news leader in mobile marketing, media and commerce, by submitting an article for their annual Classic Guide to Mobile Creative. The guide was made public last week, and I am pleased to share with you our contribution titled ”Basic Rules of Mobile Web Development”, written by yours truly. In this article I explore strategy, design and creating customer value–ideas all brands must carefully consider when developing a mobile web experience.

You can find my “Basic Rules of Mobile Web Development” article below, or I also highly recommend downloading the entire Classic Guide to Mobile Creative, which features more insightful articles from other mobile veterans. Enjoy!

Read the rest of this entry »

We recently had the pleasure of continuing our relationship with Mobile Marketer, the news leader in mobile marketing, media and commerce, by submitting an article for their annual Classic Guide to Mobile Creative. The guide was made public last week, ... Read More


Have the 2012 London Olympics Gone Mobile?

July 24th, 2012 by

As the 2012 Olympic Games in London are just a few days away. The athletes aren’t the only ones expected to perform at their best, despite the rigorous 24/7 schedule. With an expected 4.9B viewers across the globe, 1 in 3 of whom own at least 3 connected devices, our TVs, phones and tablets will likely be just as busy during the coming three week period absorbing as much Olympic content as possible.

It’s been two years since our last taste of the Olympics in 2010 and even longer since Beijing in 2008. As we’ve all experienced first-hand, a couple years is a long, long time in the tech world. Take for example the 456% growth from the paltry 19M smartphones floating around the US back in ’08. Not to mention the tablet, as we know it, was barely born with the original iPad in 2010!

Now, just a few years later, both NBC and BBC are set to stream every waking minute of the Olympic Games (over 5,500 hours!) to PCs and handheld devices around the world. And recent studies show more than 1 in 4 plan to watch the games on their smartphone—nearly 1 in 3 on their tablet.

We’ve come a long way since 2008 and there’s plenty of reason to dub this year’s event the first mobile Olympics, but have the companies and organizations surrounding this event truly taken to mobile?

We thought it’d be interesting to check out some of the major Olympic related websites, including the 11 major Olympic sponsors, and see how they stacked up on mobile devices. By our count below, we’re still at a mere 60% optimization—meaning 40% of companies are missing out. While some are clearly making great strides in mobile optimization, others continue to put themselves in a poor mobile position.

Read the rest of this entry »

As the 2012 Olympic Games in London are just a few days away. The athletes aren’t the only ones expected to perform at their best, despite the rigorous 24/7 schedule. With an expected 4.9B viewers across the globe, 1 in ... Read More