Archive for the ‘The Cutting Edge’ Category
When it comes to building out your mobile web strategy, we know that sometimes it seems like there are as many development options as there are smartphones—with new ones cropping up all the time. But as with anything, some options fair better in the real world than others.
One option that has been around for some time now, and picked up a bit of momentum with Google’s GoMo initiative, is the idea of building a proxy mobile site, or screen-scraping. Largely marketed as the quickest DIY option to mobile-optimization, screen-scraping is used to shrink an existing desktop site down to mobile proportions by mirroring the HTML data and outputting it into a mobile template.
You might be thinking, “Wow! Quick…easy…DIY…and I just get to use my current site? Sounds perfect!” But don’t believe the hype, proxy mobile sites are not at all what they’re cracked up to be. And many companies who take this route often realize later on that building a separate mobile site is the way to go. Here’s why:
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Let’s face it, the average mobile user is becoming more and more technologically savvy than ever. With lines for new iDevices stretching down blocks and around corners, many of today’s consumers are becoming first adopters of the latest and greatest tech. And even those willing to wait a couple of months until the price of their favorite gadget drops are curious and aware of the technology and innovation that surrounds them.
CES has come and gone, Mobile World Congress is less than a month away, and following both we are primed for a new wave of next-gen smartphones and tablets to drool over. But with the onslaught of saliva-inducing nerd treats ahead comes an age old discussion and issue within the mobile industry… FRAGMENTATION.
(take a second for the mobile developers to shudder)
Fragmentation has been around forever–differentiating a product is a basic concept in any business strategy. Different manufacturers make things with different parts, and different products are going to work differently in hopes of creating one-of-a-kind value. In mobile, the issue is the same. You’ve got a multitude of manufacturers creating devices with different hardware for multiple OS’s that each support their own browsers (some supporting multiple browsers) and applications. Developing a consistently exceptional user experience, while taking each flavor into account sounds rough, doesn’t it? Well it is.