Archive for the ‘The Cutting Edge’ Category

How NOT to Go Mobile: Screen-scraping

May 29th, 2012 by

When it comes to building out your mobile web strategy, we know that sometimes it seems like there are as many development options as there are smartphones—with new ones cropping up all the time. But as with anything, some options fair better in the real world than others.

Many screen-scraped websites end up looking similar and miss out on branding and personalization opportunities

One option that has been around for some time now, and picked up a bit of momentum with Google’s GoMo initiative, is the idea of building a proxy mobile site, or screen-scraping. Largely marketed as the quickest DIY option to mobile-optimization, screen-scraping is used to shrink an existing desktop site down to mobile proportions by mirroring the HTML data and outputting it into a mobile template.

You might be thinking, “Wow! Quick…easy…DIY…and I just get to use my current site? Sounds perfect!” But don’t believe the hype, proxy mobile sites are not at all what they’re cracked up to be. And many companies who take this route often realize later on that building a separate mobile site is the way to go. Here’s why:
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When it comes to building out your mobile web strategy, we know that sometimes it seems like there are as many development options as there are smartphones—with new ones cropping up all the time. But as with anything, some options ... Read More


Mobile Web Development Examples – The Good, The Bad, The Ugly (April 2012)

April 27th, 2012 by

This is our first entry into a periodical series looking at some of the latest and greatest achievements in mobile web development. Not intended as criticism, but rather as an exploration into the possibilities and realities of mobile web.

With the HTML5 standard almost baked and the latest Javascript and CSS styling, mobile web has taken some huge steps in the last year. Whether you like it or not, HTML5 is still a buzzword in the web developer community…and possibly even more so in the mobile community. The buzz shows no signs of slowing either — as a recent announcement from the W3C said, they are in the midst of finalizing the HTML5 standard and looking forward to HTML6.

Here at Trilibis, we are equally excited, albeit a bit hesitant, about where mobile web development is headed with the likes of HTML5. At any rate, we thought it’d be fun to periodically showcase a few standout mobile sites to get some real world examples of exceptional creativity and strength in mobile design. So without further ado…

 

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This is our first entry into a periodical series looking at some of the latest and greatest achievements in mobile web development. Not intended as criticism, but rather as an exploration into the possibilities and realities of mobile web. With the HTML5 standard almost baked ... Read More



Top 5 Objectives for Investing in Mobile Web – Increase Satisfaction

February 23rd, 2012 by

This post is the second entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered best practices for the top objective, increasing engagement, and today’s post focuses on increasing customer satisfaction.

Plain and simple—a good mobile website is a must have in today’s mobile landscape. If you haven’t already figured this out, you’re behind the curve and we’re here to help you get back on track.

Mobile consumers are more demanding than ever and your brand’s mobile awareness can make or break your bottom line. Believe it or not, something as simple as having a mobile optimized website can turn visitors into customers and customers into repeat business. But that won’t happen if they aren’t satisfied by what you have to offer. Take a look at these recent figures that show just how important a good mobile experience can be.

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This post is the second entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered best practices for the top objective, increasing engagement, and today’s post focuses on increasing customer satisfaction. Plain and simple—a ... Read More


State of Fragmentation: 2012

February 1st, 2012 by

CES has come and gone, Mobile World Congress is less than a month away, and following both we are primed for a new wave of next-gen smartphones and tablets to drool over. But with the onslaught of saliva-inducing nerd treats ahead comes an age old discussion and issue within the mobile industry… FRAGMENTATION.

(take a second for the mobile developers to shudder)

Fragmentation has been around forever–differentiating a product is a basic concept in any business strategy. Different manufacturers make things with different parts, and different products are going to work differently in hopes of creating one-of-a-kind value. In mobile, the issue is the same. You’ve got a multitude of manufacturers creating devices with different hardware for multiple OS’s that each support their own browsers (some supporting multiple browsers) and applications. Developing a consistently exceptional user experience, while taking each flavor into account sounds rough, doesn’t it? Well it is.

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CES has come and gone, Mobile World Congress is less than a month away, and following both we are primed for a new wave of next-gen smartphones and tablets to drool over. But with the onslaught of saliva-inducing nerd treats ... Read More