Archive for the ‘Series’ Category

Top 5 Objectives for Investing in Mobile Web – Increase Satisfaction

February 23rd, 2012 by

This post is the second entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered best practices for the top objective, increasing engagement, and today’s post focuses on increasing customer satisfaction.

Plain and simple—a good mobile website is a must have in today’s mobile landscape. If you haven’t already figured this out, you’re behind the curve and we’re here to help you get back on track.

Mobile consumers are more demanding than ever and your brand’s mobile awareness can make or break your bottom line. Believe it or not, something as simple as having a mobile optimized website can turn visitors into customers and customers into repeat business. But that won’t happen if they aren’t satisfied by what you have to offer. Take a look at these recent figures that show just how important a good mobile experience can be.

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This post is the second entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered best practices for the top objective, increasing engagement, and today’s post focuses on increasing customer satisfaction. Plain and simple—a ... Read More


Top 5 Objectives for Investing in Mobile Web – Increase Engagement

February 16th, 2012 by

Tips and How-to’s

It’s all too clear these days that a mobile optimized website is no longer a “want”, but a “need” for companies big and small. Last week, we introduced you to a set of statistics that outlined the top 5 objectives companies have while investing in mobile. Over half of the surveyed respondents included increasing customer engagement in their answers, making it the most common objective…not entirely surprising.

A marketer’s job is to increase, and maximize, their brands’ relationship with the customer — that’s Marketing 101. Mobile devices provide an always-on, always-connected channel to foster this relationship. Those that aren’t utilizing this powerful device are missing out on engaging with their customers in today’s hyper-connected consumer landscape.

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Tips and How-to’s It’s all too clear these days that a mobile optimized website is no longer a “want”, but a “need” for companies big and small. Last week, we introduced you to a set of statistics that outlined the ... Read More


Top 5 Objectives for Investing in Mobile Web – Series Intro

February 8th, 2012 by

UPDATE — Follow along as we walk through the series:

1. Increase Engagement
2. Increase Satisfaction
3. Appear Innovative
4. Build Loyalty
5. Generate Revenue

StatCounter recently revealed that mobile internet usage has doubled year over year since 2009—accounting for 8.5% of global access in January 2012. And that’s not including tablets! Following this Moore’s law-esque trajectory, we could be looking at more than a quarter of global internet usage coming from mobile devices by 2014.

Add this to the IDC’s prediction that, by 2015, there will be more mobile internet users than desktop users in the US and it’s quite obvious why today’s companies thinking “mobile first” are set to be future leaders.

With statistical backing like this, there is no doubt that all signs point to mobile marketing spend increasing this year.  And it’s not just for the big guys either—small and mid-size businesses are finally beginning to understand that they too can realize a return on the mobile consumer revolution.

But what, specifically, are companies looking to accomplish with an increase in their mobile marketing dollars?

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UPDATE — Follow along as we walk through the series: 1. Increase Engagement 2. Increase Satisfaction 3. Appear Innovative 4. Build Loyalty 5. Generate Revenue StatCounter recently revealed that mobile internet usage has doubled year over year since 2009—accounting for 8.5% of global ... Read More


2011: A Mobile Year in Review — Q&A with Ethan Alexander, VP of Mobile at LivePerson, Inc

December 27th, 2011 by

Welcome to the fourth installment of our 2011: A Mobile Year in Review Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.

In this post, we interview Ethan Alexander, VP of Mobile for LivePerson, Inc (@LivePerson) and leading industry figure for over 15 years. Ethan shares why it’s difficult to choose only one great mobile innovation this year, why LivePerson’s clients are so interested in advancing their mobile initiatives and why mobile chat is essential to the customer experience. Lastly, Ethan compares mobile growth to the early days of the internet and decides what he thinks 2012 will bring.

Ethan Alexander is the VP of Mobile for LivePerson, Inc., which provides online engagement solutions that facilitate real-time assistance and advice. The company’s hosted platform supports and manages real-time online interactions for businesses and independent experts. With its B2B services, chat, voice/click-to-call, email, self-service/knowledgebase and now mobile interactions are managed from a single agent desktop. Ethan spearheads the company’s efforts to extend real-time, intelligent interactions beyond the browser to anywhere with mobile service. Previous to LivePerson, Ethan was a part of the mobile leadership team at Salesforce.com where he helped develop their mobile platform and business strategy from the ground up after the 2006 purchase of Sendia, where he ran business development and partner efforts. Through the years, Ethan has worked closely with leading device manufacturers, various network operators and mobile integration and app development partners.

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Welcome to the fourth installment of our 2011: A Mobile Year in Review Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers. In this post, we interview Ethan Alexander, VP of ... Read More

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2011: Mobile Year in Review — Q&A with Rick Mathieson, Strategic Marketing Expert and Author of Branding Unbound and The On-Demand Brand

December 21st, 2011 by

Welcome to the third article of our “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.

In this post, we interview Rick Mathieson (@RickMathieson), strategic marketing guru and digital marketing adviser to FedEx, Virgin America, Bloomingdales, Procter & Gamble, Yahoo, Kraft Foods, MasterCard, Warner Bros., Hard Rock Café, Accenture and many others. Rick shares with us why mobile payments and augmented reality are on his list of top innovations of 2011, why mobile is the cornerstone of a brand’s marketing strategy and what brands can learn from last year’s experiences to realize high ROI from mobile in 2012. Lastly, Rick unveils his predictions for the next twelve months and names 2012 as the year of… Well, you’ll have to read the rest of the article to find out.

Rick Mathieson is an award-winning writer, author and creative strategist. Heralded as “a strategic marketing expert” by Harvard Business School’s Working Knowledge, his research into next generation business models has earned praise from USA Today. And his insights on postmodern marketing have been featured in ADWEEK, Advertising Age, Wired, Forbes and on MSNBC, CNN Radio and NPR. His book BRANDING UNBOUND has ranked as the world’s #1 best-selling book on mobile marketing. And his new book THE ON-DEMAND BRAND was an Amazon #1 “Hot New Release” and has been described as “Required reading for the digital age” for its strategic approach to delivering blockbuster brand experiences through digital innovation. Learn more at RickMathieson.com.

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Welcome to the third article of our “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers. In this post, we interview Rick Mathieson (@RickMathieson), ... Read More