Archive for the ‘Press Releases’ Category

Rewards Network Deploys Trilibis SNOW to Make iDine.com Device-Aware and Boost Mobile Engagement

February 11th, 2014 by

RN-iDine-546

Trilibis™ server-side SNOW™ technology brings comprehensive mobile device awareness to iDine.com. With iDine.com now delivering a seamless experience for mobile visitors, site abandonment rates have decreased, the visitor bounce rate has been halved, and iDine.com has seen a two-fold increase in new member enrollment on mobile devices.

SAN MATEO, Calif.—February 11, 2014: Trilibis, the leader in One Web development, is enabling Rewards Network© to position its proprietary dining incentive program, iDine©, for rapid growth in a mobile-centric competitive environment. Within one month of adding Trilibis’ SNOW (Software eNabling One Web) technology, iDine program managers saw measurable improvements resulting from optimization of the website for every mobile device, ensuring that mobile visitors with any smartphone or tablet were provided the best possible experience.

The results have been impressive: a significant decrease in site abandonment and bounce rate, mobile visits are up by 66 percent, page views per visit have increased by 68 percent, and there has been a two-fold increase in new mobile member enrollments.

iDine©, Rewards Network’s proprietary dining rewards program, offers members rewards for dining at network restaurants. The iDine.com website offers a variety of features perfect for both the avid restaurant goer and the occasional diner. Users can search using various filtering options, in addition to viewing detailed restaurant descriptions featuring menus, hours, reviews, photos and geo-location services. Members who login to access their personal account can view their annual benefits summary, which includes each restaurant visited and the corresponding reward received.

“We had been noticing a steady shift in our audience to mobile devices and were not satisfied with our site usage metrics for mobile visitors. We recognized that it was not easy for our members to access key features they needed to make their dining decisions on the go,” said Kara Walsh, chief marketing officer at Rewards Network, which is based in Chicago. “The Trilibis SNOW technology enabled us to quickly add mobile-specific features to the website and to leverage our existing assets. Using one codebase, we can ensure excellent in-browser presentation on a wide range of handsets and tablets.”

Rewards Network understood that providing an optimized experience to the growing mobile segment was essential to capture new users and retain current members growing its overall loyalty program business. With PCI compliance and security also being of utmost importance, Rewards Network wanted a solution that could sit behind its firewall and take advantage of its existing back-end architecture, including established APIs.

Trilibis proposed a holistic strategy for both the mobile and tablet web experiences that leveraged its multi-device web development framework, SNOW (Software eNabling One Web). Using SNOW, Trilibis was able to deliver a high-performing site, specifically tailored to Rewards Network’s requirements.

SNOW handles all code and layout optimization on the web servers so that only those assets required by the target device are served. This minimizes the size and number of assets sent to the device and reduces page-load time. Additionally, by leveraging SNOW’s server-side post processing, Rewards Network’s additional security and integration requirements were met. Since SNOW resides at the presentation (or Web server) layer and is independent of the backend integration layer, the development team was able take advantage of the existing unified architecture and associated APIs, accelerating project completion and time to market.

“As our members increasingly use smartphone and tablets to access our websites, it’s essential that we deliver the best possible experience for these visitors,” added Walsh. “Our SNOW-powered iDine.com mobile website has enabled us to accomplish that quickly. Our members clearly appreciate the enhancements we’ve made.”

Key SNOW benefits

  • Accelerates multi-device development across PC, tablet and mobile—all from a single codebase.
  • Delivers a faster page-load time and better browser performance than existing responsive design techniques.
  • Leverages existing web assets, code and backend integration points to shorten the time to market for any website.
  • Additional server-side intelligence gives developers the ability to fine-tune the user experience by adjusting features, content or layout for specific devices.

To learn more about SNOW, visit the Code With Snow website or download the white paper.

About Rewards Network

Rewards Network is a results-driven, measurable marketing program that helps restaurants fill more tables and build a loyal customer base. Rewards Network provides access to over 3.2 million passionate diners, driving new and repeat visits by offering rewards such as airline miles, hotel points, charitable contributions and more. The company promotes over 10,000 restaurants to diners via web, email, social media, and mobile marketing, and also provides valuable customer feedback and performance tracking to help restaurants improve service and increase profits. For more information, visit www.rewardsnetwork.com or follow Rewards Network on Twitter

About Trilibis

Trilibis develops server-side responsive design technology for businesses, brands and web development firms need a true “One Web” website architecture. SNOW, the company’s core product, makes websites device-aware and enables developers to design high-performance websites that work perfectly on all desktop and mobile browsers, and to unlock device-specific features and functionality that make websites mobile-ready, delightful and profitable. Trilibis is a private, venture-backed company located in San Mateo, California. For more information, visit www.trilibis.com or follow @trilibismobile.

Copyright 2014 Trilibis Inc. All rights reserved. Trilibis and SNOW are trademarks of Trilibis Inc. Other trademarks are registered trademarks and the properties of their respective owners.

Twitter: .@RewardsNetwork uses @TrilibisMobile SNOW to boost #mobile #engagement for @iDine #loyalty program

Trilibis™ server-side SNOW™ technology brings comprehensive mobile device awareness to iDine.com. With iDine.com now delivering a seamless experience for mobile visitors, site abandonment rates have decreased, the visitor bounce rate has been halved, and iDine.com has seen a two-fold increase ... Read More


Trilibis’ Suntae Kim To Present at Mobile+Web DevCon 2014

January 28th, 2014 by

Front-end Web developers, CTOs, web architects and digital marketing professionals can learn how to make their websites device-aware and able to optimize Web content for the mobile user

SAN MATEO, Calif.—January 28, 2014: Suntae Kim, VP of professional services at Trilibis, is a featured speaker at this week’s Mobile+Web DevCon 2014 in San Francisco. Mr. Kim will present “Device-Aware Web Frameworks for Better Programming,” and discuss how to streamline website development across all devices while improving users’ experience on high-traffic e-commerce and media websites.

Mr. Kim will discuss why there has been a shift from mobile-specific websites to an efficient One Web strategy. Attendees will also learn how new server-side technology can offer the benefits of responsive design by providing a screen-centric adaption for all devices, while also delivering the additional benefits of server-side processing for faster load time and a user experience optimized for specific mobile devices. Learn more about his presentation here.

To learn more about Trilibis technology, visit the Code With Snow website or download the white paper.

Where to meet Suntae Kim and Trilibis at Mobile+Web DevCon 2014

If you are unable to attend the conference but would like to learn more about using SNOW for multi-device website development, please contact us.

Suntae Kim – bio

Suntae Kim manages professional services at Trilibis, providing multi-device One Web solutions to high-profile customers like Univision, Fandango, NBA and more. The One Web technique brings device-awareness to the web, delivering the best user experience and performance optimized for the user’s device — whether it is a desktop, tablet or smartphone.

About Trilibis

Trilibis develops server-side responsive design technology for businesses, brands and web development firms that need a true “One Web” website architecture. SNOW, the company’s core product, makes websites device-aware and enables developers to design high-performance websites that work perfectly on all desktop and mobile browsers, and to unlock device-specific features and functionality that make websites mobile-ready, delightful and profitable. Trilibis is a private, venture-backed company located in San Mateo, California. For more information, visit www.trilibis.com or follow @TrilibisMobile.

Copyright 2014 Trilibis Inc. All rights reserved. Trilibis and Snow are trademarks of Trilibis Inc. Other trademarks are registered trademarks and the properties of their respective owners.

Front-end Web developers, CTOs, web architects and digital marketing professionals can learn how to make their websites device-aware and able to optimize Web content for the mobile user.  SAN MATEO, Calif.—January 28, 2014: Suntae Kim, VP of professional services at ... Read More



Trilibis Accelerates One Web Development By Making Websites Device-Aware

October 15th, 2013 by

SNOW delivers the benefits of responsive design across all devices - but also delivers excellent page-load performance by moving device optimization to the Web server. (PRNewsFoto/Trilibis)

SAN MATEO, Calif., Oct. 15, 2013 /PRNewswire-iReach/ – Trilibis, the leader in One Web development, aims to accelerate the development of device-aware websites with the launch of SNOW (Software eNabling One Web), a new generation of HTML5-compliant server-side software that lets developers build websites that automatically optimize for any mobile device or browser. Websites developed with SNOW are founded on a single codebase, promote proper URL structure by not requiring “m-dot” domains, automatically adjust their layout and user experience to different devices, and optimize load times for today’s bandwidth-constrained smartphones and tablets.

(Photo: http://photos.prnewswire.com/prnh/20131015/MN96868)

“Companies want to develop a One Web experience for their online brand presence, but creating single-codebase websites that automatically optimize for today’s multi- device world can require significant—and costly—customization,” said Ted Verani, SVP of sales and marketing at Trilibis. “SNOW enables Web developers to build device-aware websites that load fast and deliver an excellent Web experience for every visitor, no matter what handset or tablet they are using.”

SNOW offers significant improvements over responsive design techniques
Responsive design has taken off as a means to a One Web experience. However, this approach employs a client-side design methodology that only partially addresses the need to deliver an excellent experience for all devices. Further, responsive design does not provide for optimization of websites so they can take advantage of the capabilities of the latest tablets. And, because responsive design relies on the browser to optimize a Web page for the device, it frequently results in longer page-load times — a major concern for operators of e-commerce websites.

SNOW delivers the benefits of responsive design across all devices — but also delivers excellent page-load performance by moving device optimization to the Web server. To enable device-specific experiences and content, developers simply add HTML5-compliant SNOW tags to a website’s HTML, CSS or UI template code. These tags specify if and how content, HTML code blocks, and styling should be displayed on a given device, OS, or browser. When a desktop or mobile browser requests a Web page, the SNOW-powered Web server post-processes the HTML and CSS code according to these device-designating tags, serving only the code appropriate for the requesting device, thereby decreasing the payload sent to the target browser and improving performance. Developers are also able to control site features and layout to deliver a differentiated experience for mobile users.

What Web architects are saying about SNOW
SNOW was recently used to fast-track a mission-critical website for Latin American TV channel BBC Entertainment. David Hanono, digital business development director for BBC Worldwide Latin America & U.S. Hispanic, led the project to deploy a One Web solution so that viewers of the popular British TV show Top Gear, on its original UK version, were able to participate in a trivia contest, watch exclusive videos, and connect with the show’s social media platforms; all in relation to the promotion of the launch of Top Gear Week Special and Top Gear’s 20th season. “We commissioned to Trilibis the development of a web solution for Concurso Top Gear Week (Top Gear Week Contest) during the month of August 2013. The objective was to deliver a multi-device web solution, which was made available for desktop browsers, smart phones and tablets,” said Hanono. “It was achieved in record three-week time, which enabled us to commit to a fast turnaround to market with the confidence of knowing that our viewers would be able to enhance their viewing experience, and certainly enjoy their participation through multiple devices.”

When Chicago-based Rewards Network needed to ensure an optimum experience for mobile visitors to its iDine.com website, it turned to SNOW. The new SNOW-powered website automatically detects which type of tablet or smartphone is being used to access the site, and delivers the optimum layout for that device. “The launch of SNOW has had a substantial impact on visitor engagement,” said Kara Walsh, chief marketing officer at Rewards Network. “We quickly saw our bounce rate drop by more than 50 percent, and a resulting uplift in member enrollment.”

Key SNOW benefits
Accelerates multi-device development across PC, tablet and mobile—all from a single codebase.

  • Delivers a faster page-load time and better browser performance than classic responsive design techniques.
  • Leverages existing Web assets, code and backend integration points to shorten the time to market for any website.
  • Additional server-side intelligence gives developers the ability to fine-tune the user experience by adjusting features, content or layout for specific devices.
  • Can be used in conjunction with other Web development tools, open-source libraries and responsive design techniques to enable the best possible implementation of a One Web design.

To learn more about coding with SNOW, visit the Code With Snow website or download the white paper.

About Trilibis
Trilibis develops server-side responsive design technology for businesses, brands and web development firms need a true “One Web” website architecture. SNOW, the company’s core product, makes websites device-aware and enables developers to design high-performance websites that work perfectly on all desktop and mobile browsers, and unlock device-specific features and functionality that make websites mobile-ready, delightful and profitable. Trilibis is a private, venture-backed company located in San Mateo, California. For more information, visit www.trilibis.com or follow @trilibis.

Media Contact: Tim Cox, ZingPR, +1-650-369-7784, tim@zingpr.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

 

SOURCE Trilibis

RELATED LINKS
http://www.trilibis.com

SAN MATEO, Calif., Oct. 15, 2013 /PRNewswire-iReach/ – Trilibis, the leader in One Web development, aims to accelerate the development of device-aware websites with the launch of SNOW (Software eNabling One Web), a new generation of HTML5-compliant server-side software that lets developers build websites that ... Read More