Archive for the ‘Press Releases’ Category

Study Reveals Majority of Leading Business and Technology News Websites Using Responsive Design Perform Poorly on Mobile Devices

March 11th, 2015 by

Study concludes that responsive design is not meeting a crucial design objective for these publishers, and highlights the need for image size optimization for mobile users.

SAN MATEO, Calif.-March 12, 2015: A survey published today by Trilibis found that the majority of top news websites performs poorly when viewed on a smartphone or tablet. In an analysis of 100 business, technology and entertainment news websites that employ responsive design, Trilibis found that only 26 percent load in less than four seconds on a mobile device, and 27 percent take more than 8 seconds to load. These tests were conducted on a 4G network and should be considered “best-case” scenarios.

“Page loading time is an important part of the user experience for every website – but especially for news sites and blogs,” said Ted Verani, SVP of sales and marketing at Trilibis. “If a page loads slowly on mobile phones, visitors will go elsewhere for their news. Additionally, page-load time on mobile is now a key factor in determining search engine rankings, and also has bearing on the advertising value of a news blog or website.”

Summary findings

1. The page weights of the responsive news media sites in the survey were predominantly high
-  58 percent served pages of which images constituted more than half of overall page weight; 5 percent of the sample served home pages with page weight consisting of more than 90 percent images

2. 74 percent performed badly on mobile phones:
-  Only 26 percent provided acceptable page-load times
-  47 percent were bad (4 – 8 seconds to load)
-  27 percent were very slow (8 – 35 seconds to load)

3. Image optimization by device type can reduce image weight by 47–79 percent.

4. Server-side image optimization delivered compelling performance gains on mobile devices:
-  Average image weight was reduced by 79 percent
-  Page-load times were reduced by as much as 48 percent
Survey highlights the need for image size optimization for mobile users

Tests conducted by Trilibis determined that image size was the primary cause of the sluggish performance. By analyzing the page composition of each website, Trilibis determined that the mean home page weight of the sites in the sample was 2.4MB, with a median weight of 1.6MB. For desktop computers with high-bandwidth connections and abundant local resources (disk, RAM), page weight is not a major concern – but, for mobile devices, it certainly is.

While a number of factors can contribute to the overall weight of a web page, the size of images is typically one of the most important. This is particularly true for image-rich business and technology news websites. Trilibis examined the relationship between image weight and overall page weight of the 100 news websites in the sample, and found that images constituted more than 50 percent of overall page weight for 58 percent of the sample.

When it analyzed page-load times, Trilibis found this was acceptable (i.e. less than four seconds) for only 26 percent of the sites surveyed. Page-load times were between 4-8 seconds for 47 percent of the sample, and in excess of 8 seconds for 27 percent.

Device awareness + responsive design yields benefits

Trilibis also looked at whether image optimization could deliver a lower page weight without compromising user experience, and whether server-side processing could improve website performance on mobile devices. Before server-side optimization, the total image weight of all 64 responsive websites was 81MB. Trilibis’ device detection and image optimization technology dramatically reduced the page weight for every class of device: down to 43MB for desktop browsers, 18MB for tablets, and 17MB for smartphones (a reduction in page weight of 47 percent, 78 percent and 79 percent, respectively).

Ted Verani of Trilibis noted that, for many of the news websites in the sample, the use of responsive design was not meeting a crucial design objective: delivering an excellent experience for mobile visitors. “The news blogs and websites in this survey are typically heavily trafficked, highly dynamic, and image-rich. In terms of revenue generation, publishers are principally concerned with page views and engagement — both of which can be negatively affected by longer page-load times. In addition, publishers aim to cultivate reader loyalty, which could also be negatively affected by a sub-par user experience,” he said.

Recommendations for website designers

  1. Carefully managing image size is crucial to ensure responsive websites load quickly and deliver the best experience for mobile users.
  2. Delivering a truly exceptional user experience on the Web requires more than simply redefining layout and styling for the screen width of a particular device. A successful One Web strategy should optimize website assets for specific classes of mobile device.
  3. To optimize performance on mobile devices, consider the use of server-side technologies in conjunction with responsive design techniques. For this survey, Trilibis used SNOW IO (Software eNabling One Web), its server-side technology that adds automatic device detection and image optimization to responsive websites.

 

The survey is available for download at Trilibis.com. A Slideshare summary is also available.

 

About Trilibis

Trilibis® is an experienced player in the mobile and multi-device web development community. Our flexible technology solutions and software simplify multi-device web development for top consumer brands, such as Abbott, CNN, Fandango, Match.com and Univision, as well as enterprise software solutions like HP and IBM. SNOW®, the company’s core product, is the first markup-based, server-side responsive design technology for a true “One Web” experience. SNOW enables developers to create device-optimized, high-performance websites that work perfectly on all PCs, tablets and smartphones. Trilibis is a private, venture-backed company located in San Mateo, California. For more information, visit www.trilibis.com or follow @trilibismobile

Copyright 2015 Trilibis Inc. All rights reserved. Trilibis and SNOW are trademarks of Trilibis Inc. Other trademarks are registered trademarks and the properties of their respective owners.

The survey is available for download at Trilibis.com. A Slideshare summary is also available.

Study concludes that responsive design is not meeting a crucial design objective for these publishers, and highlights the need for image size optimization for mobile users. SAN MATEO, Calif.-March 12, 2015: A survey published today by Trilibis found that the ... Read More


Trilibis Brings Server-Based Mobile Device Optimization to High-Performance Node.js Websites #nodesummit

February 11th, 2015 by

SNOW works server-side on node.js websites to take responsive design to an entirely new level of performance and presentation, minimizes network bandwidth, and accelerates page-load times..

SAN MATEO, Calif.— February 11, 2015: Trilibis, the company that makes websites device-aware, announced that its market-leading SNOW® (Software eNabling One Web) website optimization framework can now deliver server-side responsive web capabilities on Node.js enterprise websites. The combination of the asynchronous and highly scalable capabilities of Node.js and SNOW’s instantaneous device detection ensures all website visitors are guaranteed an excellent experience and fast website load times across all devices, even at peak load conditions.

SNOW adds mobile device-specific optimization to responsive Node.js websites

Designing website for optimal performance and content presentation on mobile devices has become a high priority for every enterprise. Responsive design, a popular web design methodology, employs a client-side design methodology that only partially addresses the need to deliver an excellent experience for all devices. And, because responsive design relies on the browser to optimize a web page for the device, it frequently results in longer page-load times — a major concern for operators of websites with massive simultaneous transactions. The solution: Trilibis SNOW for Node.js, which optimizes web pages for every device and adds intelligent device classification that allows for segmentation by device type, screen resolution, browser, features, and more.

SNOW can reduce hosting bandwidth costs of Node.js web servers

With the addition of the SNOW device optimization plug-in, a Node.js web server can detect and profile each client device as it accesses the website, identify its type and features, then serve up only the HTML, CSS and images required by that particular device. This yields two key benefits:

  1. Significantly higher performance than that offered by classic responsive design techniques. SNOW reduces the payload served to mobile devices by a factor of four and reduces page-load time by as much as 25 percent.
  2. Web users, especially those with mobile devices, are assured a fast, device-optimized website experience.

“Enterprises that choose Node.js to power their web servers are aiming for the highest levels of performance, both server-side and client-side,” said Meyyappan Alagappan, chief technology officer at Trilibis. “SNOW delivers performance gains on both sides of the equation, and offers the additional benefit of enabling UX developers to customize the presentation of content on any device.”

To learn more about SNOW technology, visit the Trilibis website, watch the SNOW video and download the SNOW white paper.

About Trilibis

Trilibis develops SNOW®, a markup-based RESS website optimization solution that uses a single code base to make websites device-aware and deliver a true “One Web” experience. SNOW enables developers to design high-performance websites that work flawlessly on all desktop and mobile browsers, and to unlock device-specific features and functionality that make websites mobile-ready, delightful and profitable. Trilibis is a private, venture-backed company located in San Mateo, California. For more information, visit www.trilibis.com or follow @trilibismobile.

 Copyright 2015 Trilibis Inc. All rights reserved. Trilibis and SNOW are trademarks of Trilibis Inc. Other trademarks are registered trademarks and the properties of their respective owners.

SNOW works server-side on node.js websites to take responsive design to an entirely new level of performance and presentation, minimizes network bandwidth, and accelerates page-load times.. SAN MATEO, Calif.— February 11, 2015: Trilibis, the company that makes websites device-aware, announced ... Read More


Akamai Edge 2014: Trilibis Previews One Web Technology That Makes the Edge of the Network Device-Aware

October 2nd, 2014 by

snow_esi

The combination of SNOW tags and Akamai ESI markup language boosts website performance on mobile devices that access the web via the Akamai CDN

SAN MATEO, Calif.—October 2, 2014: Trilibis, the company that makes websites device-aware, will preview new Akamai-specific technology at the upcoming Akamai Edge conference, next week in Miami. Trilibis has adapted its market-leading SNOW® website optimization framework to deliver server-side responsive web capabilities at the edge of the network, all from a single code base. As a device accesses a website, SNOW identifies its type and features, then serves up only the HTML, CSS, and images required by that particular device.

SNOW includes a new SNOW-ESI productivity module that intelligently auto-generates ESI syntax for any given SNOW-powered website. The ESI syntax instructs the Akamai CDN to cache SNOW-optimized front-end code to serve device-specific HTML code from the Akamai servers. This process yields three key benefits:

  1. Significantly higher performance than that offered by responsive design techniques. The SNOW-ESI module delivers higher performance than that delivered by responsive techniques, and improves the end-to-end performance for mobile devices by a factor of four and reduces page-load time by as much as 25 percent.
  2. Web users, especially those with mobile devices, are assured a fast, device-optimized website experience.
  3. For developers, productivity improves by 40 percent since ESI syntax is auto-generated.

To see SNOW edge-optimized technology at the Akamai Edge conference, drop by the Trilibis kiosk 13 in the exhibits area. To learn more about SNOW technology, visit Trilibis’ website or download the SNOW white paper.

About Trilibis

Trilibis develops SNOW®, a markup-based RESS website optimization solution that uses a single code base to deliver a true “One Web” experience. SNOW makes websites device-aware and enables developers to design high-performance websites that work flawlessly on all desktop and mobile browsers, and to unlock device-specific features and functionality that make websites mobile-ready, delightful and profitable. Trilibis is a private, venture-backed company located in San Mateo, California. For more information, visit www.trilibis.com or follow @trilibismobile.

Copyright 2014 Trilibis Inc. All rights reserved. Trilibis and SNOW are trademarks of Trilibis Inc. Other trademarks are registered trademarks and the properties of their respective owners.

The combination of SNOW tags and Akamai ESI markup language boosts website performance on mobile devices that access the web via the Akamai CDN SAN MATEO, Calif.—October 2, 2014: Trilibis, the company that makes websites device-aware, will preview new Akamai-specific ... Read More


Trilibis Launches SNOW IO: Automatic Image Optimization That Accelerates Responsive Websites

September 24th, 2014 by

snow_io_img

Large images are often the principle cause of responsive web sites that perform poorly. SNOW IO utilizes lightweight, server-side image optimization that significantly reduces page weight and improves load time on all mobile devices.

SAN MATEO, Calif.—September 24, 2014: Trilibis, the company that makes websites device-aware, has launched SNOW® Image Optimization (SNOW IO), a lightweight, server-side plug-in that accelerates websites on mobile devices. Built specifically for responsive websites, SNOW IO works in conjunction with popular web servers to ensure each device is served only images that are optimized for its unique characteristics.

Responsive design is a website coding technique that aims to deliver the best possible website presentation across devices. It is ideal for content-centric, publishing-oriented websites. However, unless care is taken to control the size of photos and images, responsive websites can load slowly on mobile devices.

A recent Trilibis survey of top responsive websites revealed the majority has excessive page-load times — especially on smartphones and tablets. While a number of factors contribute to the overall weight of a web page, Trilibis found that the size of website images is a significant contributor to long page-load times that frustrate users.

“In a fast-paced publishing environment, especially with distributed editorial teams under deadline, it’s easy to overlook the optimization of web assets such as images. The result can be a disappointing and frustrating web experience for mobile users — our own tests show that some sites take almost a minute to load on a smartphone or tablet,” said Ted Verani, SVP of sales and marketing at Trilibis. “SNOW IO is the perfect antidote to this problem. Better still, it’s a ‘set it and forget’ server-side solution that continually ensures your responsive website serves only size-optimized images for every device.”

SNOW IO can reduce page weight from megabytes to kilobytes, and typically shortens page-load time to less than four seconds for all devices. SNOW IO has already demonstrated its effectiveness on some high-profile websites: BoldandNoble.com, Engadget.com and Starbucks.com. When SNOW IO was used to optimize the images on these sites, mobile page weight was reduced on average by 80 percent, and page-load time was reduced on average by 41 percent.

SNOW IO — fast facts

  • Works with any responsive website development framework.
  • Improves user experience and site performance for all devices and browsers: desktop, tablet, phablet, smartphone and more.
  • Resizes, compresses and generates optimized images for each device type—automatically.
  • Uses smart delivery logic to ensure each device receives only images that are optimized for it.
  • Includes flexible optimization rules, adjustable compression levels, and device-specific resizing controls (width and height).
  • No complicated client-side or server-side programming required
  • Supports CDN (content delivery network) integration.

SNOW IO installs as two lightweight server-side components:

  1. An Image Resizer module, which is installed on the servers where image files reside. It is executed once, or as needed, to resize all images and organize them locally on the web server. It can be configured to run periodically so that any new images can be resized automatically.
  2. An Image Delivery module, which is installed on the web server. This module automatically detects the end user’s device, and serves only the image optimized specifically for that device.

About the Trilibis Responsive Design Survey

In an analysis of 155 responsive websites, Trilibis found that only 21 percent of these modern websites loaded in less than four seconds on a smartphone, and that 32 percent of the sites required between 8 and 48 seconds to load. Trilibis investigated the reason for this sluggish page-load time of responsive sites and found that image size was the primary cause. To download the entire survey, click here.

About Trilibis

Trilibis develops server-side responsive design technology for businesses, brands and web development firms that need a true “One Web” website architecture. SNOW, the company’s core product, makes websites device-aware and enables developers to design high-performance websites that work flawlessly on all desktop and mobile browsers, unlocking device-specific features and functionality that make websites mobile-ready, delightful and profitable. Trilibis is a private, venture-backed company located in San Mateo, California. For more information, visit www.trilibis.com or follow @trilibismobile.

Copyright 2014 Trilibis Inc. All rights reserved. Trilibis and SNOW are trademarks of Trilibis Inc. Other trademarks are registered trademarks and the properties of their respective owners.

Twitter: .@TrilibisMobile

Large images are often the principle cause of responsive web sites that perform poorly. SNOW IO utilizes lightweight, server-side image optimization that significantly reduces page weight and improves load time on all mobile devices. SAN MATEO, Calif.—September 24, 2014: Trilibis, the ... Read More


Trilibis Web Performance Survey Finds 69 Percent of Responsive Design Websites Fail to Deliver Acceptable Load Times on Mobile Devices

April 21st, 2014 by

Image size found to be the principle cause of under-performing responsive websites. Use of server-side image optimization can significantly reduce page weight and improve load time on mobile devices.

SAN MATEO, Calif.—April 21, 2014: A survey published today by Trilibis found that some of the top responsive design websites are delivering unacceptable load times on mobile devices. In an analysis of 155 responsive websites, Trilibis found that only 21 percent of these modern websites were loading in less than four seconds on a smartphone, and that 32 percent of the sites required between 8 and 48 seconds to load.

Trilibis investigated the reason for this sluggish page-load time of responsive sites and found that image size was the primary cause. By analyzing page composition, Trilibis determined that the mean home page weight of the sites in the sample was 1.7MB, with a median weight of 1.2MB. Notably, this figure was considerably heavier than the 420KB average page weight of the top 30 retailers tracked on the Keynote Mobile Commerce Performance Index[i] (a well-regarded industry benchmark).

While a number of factors contribute to the overall weight of a web page, the size of images is often the primary driver. This is particularly true for responsive websites, which are often graphically complex and are designed to deliver an excellent visual experience on all devices. For desktop computers with high-bandwidth connections and abundant local resources (disk, RAM), page weight is not a major concern. But for mobile devices, the exact opposite is true.

When Trilibis examined the relationship between image weight and overall page weight of the sites in the sample, it found that images constituted more than 50 percent of overall page weight for 107 websites (69 percent of the sample). Trilibis found that, on average, images were 50–60 percent of the page weight for these responsive sites, and that load time was unacceptable when overall page weight exceeded 1 MB. In fact, 61 percent of the responsive websites in this sample served a home page of at least 1MB in size.

As part of the survey, Trilibis examined whether server-side processing could lower overall page weight and improve performance on mobile devices. To determine this, Trilibis selected the most image-heavy websites (a total of 64 responsive websites), and performed simple image optimization to reduce images to a size that would ensure excellent rendition of the website on a wide range of desktop and mobile devices.

Before server-side optimization, the total image weight of all 64 responsive websites was 115MB. Trilibis’ device detection and image optimization technology dramatically reduced the page weight for every class of device: down to 50MB for desktop browsers, 30MB for tablets, and 27MB for smartphones (a reduction in page weight of 57 percent, 74 percent and 77 percent, respectively).

The mean page weight of the 64 websites was 1.8MB; optimization reduced this to 780KB (desktop), 470KB (tablet) and 420KB (phone). To measure the reduction in load time, Trilibis applied these

optimization techniques to three sites in the sample (Boldandnoble.com, Engadget.com and Starbucks.com), and recorded site-load time reductions of several seconds.

“The mobile Web is considerably slower than its wireline counterpart,” said Ted Verani, SVP of sales and marketing at Trilibis. “By serving images and pages that are optimized for mobile devices, we see dramatic improvements in page-load time, which translates to a much better overall user experience.”

Recommendations for website designers

  1. Carefully managing image size is crucial to ensure responsive websites load quickly and deliver the best experience for mobile users.
  2. Delivering a truly exceptional user experience on the Web requires more than simply redefining layout and styling for the screen width of a particular device. A successful One Web strategy should optimize website assets for specific classes of mobile device.
  3. To optimize performance on mobile devices, consider the use of server-side technologies in conjunction with responsive design techniques. For this survey, Trilibis used SNOW (Software eNabling One Web), its server-side technology that adds automatic device detection and image optimization to responsive websites.

To download the entire survey, click here.

Survey methodology

Trilibis compiled a list of 155 prominent responsive sites based on published data from Dashburst, Econsultancy, Mobify, Search Engine Journal, and The Next Web. We then examined the total page and image weights of the home page of each of these responsive sites, and then measured the load time of each page on a mobile device. For the image optimization analysis, we optimized the JPEG and PNG images of the targeted sites using image compression and resizing methods suitable for desktop machines, tablets, and smartphones. To download the original survey, visit www.trilibis.com.

About Trilibis

Trilibis develops server-side responsive design technology for businesses, brands and web development firms that need a true “One Web” website architecture. SNOW, the company’s core product, makes websites device-aware and enables developers to design high-performance websites that work perfectly on all desktop and mobile browsers, unlocking device-specific features and functionality that make websites mobile-ready, delightful and profitable. Trilibis is a private, venture-backed company located in San Mateo, California. For more information, visit www.trilibis.com or follow @trilibismobile.

Copyright 2014 Trilibis Inc. All rights reserved. Trilibis and SNOW are trademarks of Trilibis Inc. Other trademarks are registered trademarks and the properties of their respective owners.


[i] Keynote Systems. Performance Index: Mobile Commerce (Retail) – US, March 2014

Image size found to be the principle cause of under-performing responsive websites. Use of server-side image optimization can significantly reduce page weight and improve load time on mobile devices. SAN MATEO, Calif.—April 21, 2014: A survey published today by Trilibis ... Read More