Archive for the ‘Marketing’ Category
Here at Trilibis, we have been heads down the last few months on a big product initiative that I am very excited to share with you. What began as a major overhaul of SmartPath, our patented mobile publishing platform, led to the development of a new server side technology for One Web. It is such a departure from our background in mobile development that we had to give it a new name. We call it SNOW, and it is now available for companies to use themselves for their sites or clients’ sites.
In developing SNOW, our goal was to find a way to simplify web development for today’s multi-device landscape.
SNOW (Software eNabling One Web) is the first HTML5-compliant server-side software that simplifies multi-device web development on a single code base by allowing designers/developers to add device awareness tags within HTML/CSS files and post process the files at the web server layer before sending to the device (PC, tablet and mobile).
The result is a device-aware website that seamlessly adjusts the layout and user experience to different devices, and loads faster on smartphones and tablets than sites built using Responsive Design. Using SNOW, developers are also able to control site features and layout to deliver a differentiated experience for mobile users.
And, unlike proprietary end-to-end mobile publishing platforms, SNOW can be used in conjunction with other web development tools, open source libraries and Responsive Design techniques to enable the best possible implementation of One Web.
Make your website device aware by using SNOW.
Let it SNOW.
Shopping season, aka the holiday season, is once again upon us and we are all enjoying the barrage of promotional emails flooding our mailboxes. Like many travelers during the Thanksgiving week, I only carried my phone and tablet—no laptop. As such, I was forced to consume the content retailers were sending my way mobile style.
If you own a Smartphone, you’re not alone. In the U.S., smartphones account for half of all mobiles and that number is expected to rise to 70-percent in 2013. By 2015, IDC predicts that more people will be accessing the Internet via their mobile than on their PC.
Welcome to The Mobile Majority
The rise in smartphone use is fundamentally changing the way people search for things online. Innovations in smartphone technology are giving users the same (if not better) online experience on their mobile devices compared to their PCs. Many people actually prefer to use their smartphone as opposed to their PC because of the ability and convenience to search on the go, anytime, anyplace, anywhere.
Google reports that in 2011, 79% of smartphone owners used their mobile to help with shopping and 74% made a purchase as a result. This trend is expected to continue to grow. Juniper Research predicts that mobile payments will quadruple to $630 billion by 2014. Read the rest of this entry »
As the 2012 Olympic Games in London are just a few days away. The athletes aren’t the only ones expected to perform at their best, despite the rigorous 24/7 schedule. With an expected 4.9B viewers across the globe, 1 in 3 of whom own at least 3 connected devices, our TVs, phones and tablets will likely be just as busy during the coming three week period absorbing as much Olympic content as possible.
It’s been two years since our last taste of the Olympics in 2010 and even longer since Beijing in 2008. As we’ve all experienced first-hand, a couple years is a long, long time in the tech world. Take for example the 456% growth from the paltry 19M smartphones floating around the US back in ’08. Not to mention the tablet, as we know it, was barely born with the original iPad in 2010!
Now, just a few years later, both NBC and BBC are set to stream every waking minute of the Olympic Games (over 5,500 hours!) to PCs and handheld devices around the world. And recent studies show more than 1 in 4 plan to watch the games on their smartphone—nearly 1 in 3 on their tablet.
We’ve come a long way since 2008 and there’s plenty of reason to dub this year’s event the first mobile Olympics, but have the companies and organizations surrounding this event truly taken to mobile?
We thought it’d be interesting to check out some of the major Olympic related websites, including the 11 major Olympic sponsors, and see how they stacked up on mobile devices. By our count below, we’re still at a mere 60% optimization—meaning 40% of companies are missing out. While some are clearly making great strides in mobile optimization, others continue to put themselves in a poor mobile position.