Archive for the ‘Development Realities’ Category
Whether it’s “Mobile Web is Dead” or “Mobile Apps Will Soon be Dead“, the last two years have seen some sensationalist opinions by journalists on both sides of the web versus apps debate. And the argument erupted earlier this year after Mark Zuckerberg made a searing statement claiming HTML5 to be Facebook’s biggest mistake.
This past Tuesday evening the battle raged on, albeit in a less apocalyptic tone, as I had the pleasure of attending a good old fashioned mobile web vs apps debate hosted by Ben Galbraith and Dion Almaer from Walmart Labs (@WalmartLabs).
Sidenote: I’ve seen Ben and Dion (former key WebOS team members at Palm) present a couple different times over the years and they do a great job in making things interesting and bringing a lot of history into the discussion—Tuesday’s meetup was no different.
Fresh off the plane, coming back from Breaking Development conference (@bdconf) in Dallas, packed with 3 days of stimulating presentations and discussions with such Web thought leaders like Brad Frost (@brad_frost), Lyza Gardner (@lyzadanger) and Luke Wroblewski (@lukew) to name a few. Right off the bat, 2 points were clear to me. First, how far Web technologies have come in the past couple of years and second, how hard we still need to work to bring mobile Websites to 2012.
What do I mean by bringing mobile Websites to 2012 you ask?
We’ve written several articles, hosted a number of discussions and argued on numerous panels against miniaturization. The reason is quite simple – shrinking down web assets and stripping features to a minimum to fit a smaller mobile screen significantly limits engagement opportunities. Miniaturization also ignores that mobile user behavior is influenced by the inherent characteristics of the mobile device – location, click-to-call, text messaging, barcode scanning, swiping or tapping. So if the website’s content is simply miniaturized for mobile, it fails to take advantage of some of the powerful features that tablets and smartphones offer.
While I can go on-and-on about the problems with miniaturization (and its twin brother, screen scraping), for once, I’ll use a comic to illustrate our point of view (shared by Brad Frost during this week’s Breaking Development Conference in Dallas). Cheers!
Yesterday brought quite the commotion to our office in San Mateo! As part of NBC Bay Area coverage on the release of the iPhone 5, Scott Budman, the Tech and Business reporter for NBC, stopped by the office to get our opinion on what the additional half inch of screen real estate means for developers and brands.
Expanding the smartphone screen area is not a new trend for mobile device makers. In Apple’s case, even half an inch in screen length presents a big opportunity for developers to incorporate additional functionality and content for their users and ultimately create better engagement. Likewise, others might take advantage of the extra space through advertising, making them less intrusive given that there is more room to display content. Monetization on mobile is something that many companies are struggling to keep up with (i.e. Facebook). A tiny increase in screen might be just the answer they are looking for.
You can check out the full segment below.
Let us know what you think of the updated 4in screen in the comments or on Twitter @TrilibisMobile.
The mobile world is abuzz over the Dolphin mobile browser (@DolphinBrowser) recently passing the first 2 levels of Facebook’s Ringmark test. The Ringmark test checks for “a wide range of HTML5 support” and was created “to help bring mobile browsers up to acceptable standards of speed and usability.”
How hard is it to pass? VentureBeat points out that Dolphin passed the tests before Firefox for Android, Chrome for Android and Apple’s Safari: “Dolphin has successfully passed Ring 0 as well as all of Ring 1, something that no other mobile web browser has done. In fact, even the web browser on your computer might not make it past Ring 1.”
Why is it exciting?