Archive for the ‘Campaign Examples’ Category

How NOT to Go Mobile: Screen-scraping

May 29th, 2012 by

When it comes to building out your mobile web strategy, we know that sometimes it seems like there are as many development options as there are smartphones—with new ones cropping up all the time. But as with anything, some options fair better in the real world than others.

Many screen-scraped websites end up looking similar and miss out on branding and personalization opportunities

One option that has been around for some time now, and picked up a bit of momentum with Google’s GoMo initiative, is the idea of building a proxy mobile site, or screen-scraping. Largely marketed as the quickest DIY option to mobile-optimization, screen-scraping is used to shrink an existing desktop site down to mobile proportions by mirroring the HTML data and outputting it into a mobile template.

You might be thinking, “Wow! Quick…easy…DIY…and I just get to use my current site? Sounds perfect!” But don’t believe the hype, proxy mobile sites are not at all what they’re cracked up to be. And many companies who take this route often realize later on that building a separate mobile site is the way to go. Here’s why:
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When it comes to building out your mobile web strategy, we know that sometimes it seems like there are as many development options as there are smartphones—with new ones cropping up all the time. But as with anything, some options ... Read More


Segmenting a Fragmented Mobile Market

May 9th, 2012 by

Earlier this year, I reviewed where the mobile industry stood in terms of fragmentation and reviewed how big of a problem it really was. Well, now that we’re a few months down the road, unfortunately not much has changed. And if anything, the problem is only being fueled with the unveiling of brand new Blackberry device and OS.

In February’s post, I came to an unfavorable conclusion in regards to a fragmentation magic bullet—i.e. that there isn’t one. But today, I wanted to take a different approach to finding a “solution” by looking at the problem from a different angle….

Could fragmentation be actually a good thing? Read the rest of this entry »

Earlier this year, I reviewed where the mobile industry stood in terms of fragmentation and reviewed how big of a problem it really was. Well, now that we’re a few months down the road, unfortunately not much has changed. And ... Read More


Mobile Web Development Examples – The Good, The Bad, The Ugly (April 2012)

April 27th, 2012 by

This is our first entry into a periodical series looking at some of the latest and greatest achievements in mobile web development. Not intended as criticism, but rather as an exploration into the possibilities and realities of mobile web.

With the HTML5 standard almost baked and the latest Javascript and CSS styling, mobile web has taken some huge steps in the last year. Whether you like it or not, HTML5 is still a buzzword in the web developer community…and possibly even more so in the mobile community. The buzz shows no signs of slowing either — as a recent announcement from the W3C said, they are in the midst of finalizing the HTML5 standard and looking forward to HTML6.

Here at Trilibis, we are equally excited, albeit a bit hesitant, about where mobile web development is headed with the likes of HTML5. At any rate, we thought it’d be fun to periodically showcase a few standout mobile sites to get some real world examples of exceptional creativity and strength in mobile design. So without further ado…

 

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This is our first entry into a periodical series looking at some of the latest and greatest achievements in mobile web development. Not intended as criticism, but rather as an exploration into the possibilities and realities of mobile web. With the HTML5 standard almost baked ... Read More


Top 5 Objectives for Investing in Mobile Web – Generate Revenue

March 22nd, 2012 by

This post is the final entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered increasing engagement, customer satisfaction, appearing innovative and building loyalty.

Let’s face it, when all is said and done, making money is an integral part of business. And with the U.S. mobile market booming into the hundreds of millions of devices and billions in commerce and advertising dollars, what better way to generate some additional revenue than through these little smart devices at our fingertips 95% of the day?

It makes sense that over one-fourth of marketing decision makers selected revenue generation as an important part of their mobile strategy. But however important revenue generation is to your mobile strategy, I encourage you to go back and make sure you understand the first four objectives in this series. Customer engagement, satisfaction, innovation and loyalty are all catalysts toward increased revenue. Without a satisfied and loyal customer procured through proper engagement and innovative techniques, you can almost certainly kiss any hopes for increased mobile revenue goodbye.

In this post we’re going to take a look at how your mobile site can get you a slice of the mobile revenue pie. Read the rest of this entry »

This post is the final entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered increasing engagement, customer satisfaction, appearing innovative and building loyalty. Let’s face it, when all is said and done, making ... Read More