Archive for the ‘Campaign Examples’ Category
We are incredibly excited to present another cross-platform website built using our SNOW software. This time, we partnered with BBC to create an awesome promotional site around one of their most popular shows.
BBC Latin America celebrated the 20th season of its popular Top Gear TV show with ‘Top Gear Week’. And as Internet penetration and mobile adoption continue to grow at an all-time high in Latin American countries, BBC knew how important it was to have a digital outlet to promote the special event across all devices.
Looking to achieve cross-device performance in a short period of time, BBC chose to leverage the power of SNOW to develop a One Web experience across mobile, tablet and desktop devices. With a historically large Facebook following who shared and explored Top Gear content from their handheld devices, SNOW allowed the development team to take a mobile-first approach and deliver optimal experiences to all devices in a fraction of the time. Visitors were able to participate in a trivia contest, watch exclusive videos, and connect with the show’s social media platforms.
But don’t just take our word for it, to see how SNOW and BBC’s Top Gear came together, check out http://www.topgearconcurso.com.
We are incredibly excited to finally be able to talk about one of our cross platform mobile sites. For the last few weeks, we’ve been busy working with a truly awesome client, Turner Digital Basketball Services and the NBA.
Feeding off of the massive popularity of their social media presence, the NBA created the Social Media Awards as a way to acknowledge players who took their game away from the court and directly to fans through social media. As part of the campaign to promote this year’s awards, the NBA wanted a destination site designed for optimal social experience for the broadest reach across web-enabled devices.
After evaluating their options including dedicated sites and a fully responsive design solution, the NBA chose us to be their partner in developing a cross-platform, One Web strategy that included PC, tablet and mobile web experiences all from a single code base. To satisfy the need for scalability and performance, we thought this would be a perfect project for our new SNOW platform.
Leveraging SNOW, and our server-side optimization approach, we were able to design and deliver a rich and visually appealing user experience across all devices, from a single code base. Utilizing the power of server-side rendering and logic, we were able to send only the required code, assets, and design to any accessing device. This meant we could make customizations for any device, like different navigation and images for mobile phones, without affecting what is sent to other devices.
To learn more about how SNOW helped the NBA develop for their Social Media Awards, and see the results, you can checkout our NBA case study here!
Whether it’s “Mobile Web is Dead” or “Mobile Apps Will Soon be Dead“, the last two years have seen some sensationalist opinions by journalists on both sides of the web versus apps debate. And the argument erupted earlier this year after Mark Zuckerberg made a searing statement claiming HTML5 to be Facebook’s biggest mistake.
This past Tuesday evening the battle raged on, albeit in a less apocalyptic tone, as I had the pleasure of attending a good old fashioned mobile web vs apps debate hosted by Ben Galbraith and Dion Almaer from Walmart Labs (@WalmartLabs).
Sidenote: I’ve seen Ben and Dion (former key WebOS team members at Palm) present a couple different times over the years and they do a great job in making things interesting and bringing a lot of history into the discussion—Tuesday’s meetup was no different.
Shopping season, aka the holiday season, is once again upon us and we are all enjoying the barrage of promotional emails flooding our mailboxes. Like many travelers during the Thanksgiving week, I only carried my phone and tablet—no laptop. As such, I was forced to consume the content retailers were sending my way mobile style.
As the 2012 Olympic Games in London are just a few days away. The athletes aren’t the only ones expected to perform at their best, despite the rigorous 24/7 schedule. With an expected 4.9B viewers across the globe, 1 in 3 of whom own at least 3 connected devices, our TVs, phones and tablets will likely be just as busy during the coming three week period absorbing as much Olympic content as possible.
It’s been two years since our last taste of the Olympics in 2010 and even longer since Beijing in 2008. As we’ve all experienced first-hand, a couple years is a long, long time in the tech world. Take for example the 456% growth from the paltry 19M smartphones floating around the US back in ’08. Not to mention the tablet, as we know it, was barely born with the original iPad in 2010!
Now, just a few years later, both NBC and BBC are set to stream every waking minute of the Olympic Games (over 5,500 hours!) to PCs and handheld devices around the world. And recent studies show more than 1 in 4 plan to watch the games on their smartphone—nearly 1 in 3 on their tablet.
We’ve come a long way since 2008 and there’s plenty of reason to dub this year’s event the first mobile Olympics, but have the companies and organizations surrounding this event truly taken to mobile?
We thought it’d be interesting to check out some of the major Olympic related websites, including the 11 major Olympic sponsors, and see how they stacked up on mobile devices. By our count below, we’re still at a mere 60% optimization—meaning 40% of companies are missing out. While some are clearly making great strides in mobile optimization, others continue to put themselves in a poor mobile position.