Archive for the ‘Benefits’ Category

Mobile Web vs Native Apps: An Evening With Walmart Labs

December 7th, 2012 by

Whether it’s “Mobile Web is Dead” or “Mobile Apps Will Soon be Dead“, the last two years have seen some sensationalist opinions by journalists on both sides of the web versus apps debate. And the argument erupted earlier this year after Mark Zuckerberg made a searing statement claiming HTML5 to be Facebook’s biggest mistake.

This past Tuesday evening the battle raged on, albeit in a less apocalyptic tone, as I had the pleasure of attending a good old fashioned mobile web vs apps debate hosted by Ben Galbraith and Dion Almaer from Walmart Labs (@WalmartLabs).

Sidenote: I’ve seen Ben and Dion (former key WebOS team members at Palm) present a couple different times over the years and they do a great job in making things interesting and bringing a lot of history into the discussion—Tuesday’s meetup was no different.

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Whether it’s “Mobile Web is Dead” or “Mobile Apps Will Soon be Dead“, the last two years have seen some sensationalist opinions by journalists on both sides of the web versus apps debate. And the argument erupted earlier this year ... Read More


Holiday Shopping: Mobile Style

November 29th, 2012 by

Shopping season, aka the holiday season, is once again upon us and we are all enjoying the barrage of promotional emails flooding our mailboxes. Like many travelers during the Thanksgiving week, I only carried my phone and tablet—no laptop. As such, I was forced to consume the content retailers were sending my way mobile style.

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Shopping season, aka the holiday season, is once again upon us and we are all enjoying the barrage of promotional emails flooding our mailboxes. Like many travelers during the Thanksgiving week, I only carried my phone and tablet—no laptop. As ... Read More


The Mobile Majority

September 4th, 2012 by

If you own a Smartphone, you’re not alone. In the U.S., smartphones account for half of all mobiles and that number is expected to rise to 70-percent in 2013. By 2015, IDC predicts that more people will be accessing the Internet via their mobile than on their PC.

Welcome to The Mobile Majority

The rise in smartphone use is fundamentally changing the way people search for things online. Innovations in smartphone technology are giving users the same (if not better) online experience on their mobile devices compared to their PCs. Many people actually prefer to use their smartphone as opposed to their PC because of the ability and convenience to search on the go, anytime, anyplace, anywhere.

Google reports that in 2011, 79% of smartphone owners used their mobile to help with shopping and 74% made a purchase as a result. This trend is expected to continue to grow. Juniper Research predicts that mobile payments will quadruple to $630 billion by 2014. Read the rest of this entry »

If you own a Smartphone, you’re not alone. In the U.S., smartphones account for half of all mobiles and that number is expected to rise to 70-percent in 2013. By 2015, IDC predicts that more people will be accessing the ... Read More


Basic Rules of Mobile Web Development

August 6th, 2012 by

We recently had the pleasure of continuing our relationship with Mobile Marketer, the news leader in mobile marketing, media and commerce, by submitting an article for their annual Classic Guide to Mobile Creative. The guide was made public last week, and I am pleased to share with you our contribution titled ”Basic Rules of Mobile Web Development”, written by yours truly. In this article I explore strategy, design and creating customer value–ideas all brands must carefully consider when developing a mobile web experience.

You can find my “Basic Rules of Mobile Web Development” article below, or I also highly recommend downloading the entire Classic Guide to Mobile Creative, which features more insightful articles from other mobile veterans. Enjoy!

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We recently had the pleasure of continuing our relationship with Mobile Marketer, the news leader in mobile marketing, media and commerce, by submitting an article for their annual Classic Guide to Mobile Creative. The guide was made public last week, ... Read More


Have the 2012 London Olympics Gone Mobile?

July 24th, 2012 by

As the 2012 Olympic Games in London are just a few days away. The athletes aren’t the only ones expected to perform at their best, despite the rigorous 24/7 schedule. With an expected 4.9B viewers across the globe, 1 in 3 of whom own at least 3 connected devices, our TVs, phones and tablets will likely be just as busy during the coming three week period absorbing as much Olympic content as possible.

It’s been two years since our last taste of the Olympics in 2010 and even longer since Beijing in 2008. As we’ve all experienced first-hand, a couple years is a long, long time in the tech world. Take for example the 456% growth from the paltry 19M smartphones floating around the US back in ’08. Not to mention the tablet, as we know it, was barely born with the original iPad in 2010!

Now, just a few years later, both NBC and BBC are set to stream every waking minute of the Olympic Games (over 5,500 hours!) to PCs and handheld devices around the world. And recent studies show more than 1 in 4 plan to watch the games on their smartphone—nearly 1 in 3 on their tablet.

We’ve come a long way since 2008 and there’s plenty of reason to dub this year’s event the first mobile Olympics, but have the companies and organizations surrounding this event truly taken to mobile?

We thought it’d be interesting to check out some of the major Olympic related websites, including the 11 major Olympic sponsors, and see how they stacked up on mobile devices. By our count below, we’re still at a mere 60% optimization—meaning 40% of companies are missing out. While some are clearly making great strides in mobile optimization, others continue to put themselves in a poor mobile position.

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As the 2012 Olympic Games in London are just a few days away. The athletes aren’t the only ones expected to perform at their best, despite the rigorous 24/7 schedule. With an expected 4.9B viewers across the globe, 1 in ... Read More