Archive for the ‘@Trilibis’ Category
If you own a Smartphone, you’re not alone. In the U.S., smartphones account for half of all mobiles and that number is expected to rise to 70-percent in 2013. By 2015, IDC predicts that more people will be accessing the Internet via their mobile than on their PC.
Welcome to The Mobile Majority
The rise in smartphone use is fundamentally changing the way people search for things online. Innovations in smartphone technology are giving users the same (if not better) online experience on their mobile devices compared to their PCs. Many people actually prefer to use their smartphone as opposed to their PC because of the ability and convenience to search on the go, anytime, anyplace, anywhere.
Google reports that in 2011, 79% of smartphone owners used their mobile to help with shopping and 74% made a purchase as a result. This trend is expected to continue to grow. Juniper Research predicts that mobile payments will quadruple to $630 billion by 2014. Read the rest of this entry »
The mobile world is abuzz over the Dolphin mobile browser (@DolphinBrowser) recently passing the first 2 levels of Facebook’s Ringmark test. The Ringmark test checks for “a wide range of HTML5 support” and was created “to help bring mobile browsers up to acceptable standards of speed and usability.”
How hard is it to pass? VentureBeat points out that Dolphin passed the tests before Firefox for Android, Chrome for Android and Apple’s Safari: “Dolphin has successfully passed Ring 0 as well as all of Ring 1, something that no other mobile web browser has done. In fact, even the web browser on your computer might not make it past Ring 1.”
Why is it exciting?
“It’s nice to be a back in the office” is not a phrase I say often. However, the last few weeks have been chock-full of events stretching from Austin to SF to Chicago. Now that I’m back, I’m finally getting the opportunity to sit down in our new “digs” and collect my thoughts from my recent travels, or should I say, travails.
The idea for the event grew out of a lack of satisfaction around most industry conferences. Instead, of the usual talking heads giving presentations on recent industry data or pay-to-play panels of people trying to pitch their services by way of sharing information, we wanted to create a forum around education and information with some of our peers in mobile. This invite only event pulled together mobile executives from brands, media companies and solutions providers for a series of round-table discussions covering all facets of mobile strategy.
Many years ago, I was a DJ at my college radio station, KDVS 90.3, and thought that I would work in the music industry. That never happened, though I remain a big music fan.
Music is one of the most popular mobile use cases. Yet the music industry lags well behind retail, travel, sports, news, finance and even soap companies in reaching this dynamic and rapidly growing user base. Following the swift rise and meteoric fall of ringtones, and its associated revenues, many labels stopped putting much energy towards mobile. Without their label’s support, music artists, especially low-budget Indies, have been left to fend for themselves in a channel that even some Fortune 500 companies struggle with. But most artists are not digital marketers—they focus on their music, and all too often, mobile efforts are limited to Facebook and Twitter updates. Read the rest of this entry »