Archive for the ‘@Trilibis’ Category
Here at Trilibis, we have been heads down the last few months on a big product initiative that I am very excited to share with you. What began as a major overhaul of SmartPath, our patented mobile publishing platform, led to the development of a new server side technology for One Web. It is such a departure from our background in mobile development that we had to give it a new name. We call it SNOW, and it is now available for companies to use themselves for their sites or clients’ sites.
In developing SNOW, our goal was to find a way to simplify web development for today’s multi-device landscape.
SNOW (Software eNabling One Web) is the first HTML5-compliant server-side software that simplifies multi-device web development on a single code base by allowing designers/developers to add device awareness tags within HTML/CSS files and post process the files at the web server layer before sending to the device (PC, tablet and mobile).
The result is a device-aware website that seamlessly adjusts the layout and user experience to different devices, and loads faster on smartphones and tablets than sites built using Responsive Design. Using SNOW, developers are also able to control site features and layout to deliver a differentiated experience for mobile users.
And, unlike proprietary end-to-end mobile publishing platforms, SNOW can be used in conjunction with other web development tools, open source libraries and Responsive Design techniques to enable the best possible implementation of One Web.
Make your website device aware by using SNOW.
Let it SNOW.
We are incredibly excited to present another cross-platform website built using our SNOW software. This time, we partnered with BBC to create an awesome promotional site around one of their most popular shows.
BBC Latin America celebrated the 20th season of its popular Top Gear TV show with ‘Top Gear Week’. And as Internet penetration and mobile adoption continue to grow at an all-time high in Latin American countries, BBC knew how important it was to have a digital outlet to promote the special event across all devices.
Looking to achieve cross-device performance in a short period of time, BBC chose to leverage the power of SNOW to develop a One Web experience across mobile, tablet and desktop devices. With a historically large Facebook following who shared and explored Top Gear content from their handheld devices, SNOW allowed the development team to take a mobile-first approach and deliver optimal experiences to all devices in a fraction of the time. Visitors were able to participate in a trivia contest, watch exclusive videos, and connect with the show’s social media platforms.
But don’t just take our word for it, to see how SNOW and BBC’s Top Gear came together, check out http://www.topgearconcurso.com.
We are incredibly excited to finally be able to talk about one of our cross platform mobile sites. For the last few weeks, we’ve been busy working with a truly awesome client, Turner Digital Basketball Services and the NBA.
Feeding off of the massive popularity of their social media presence, the NBA created the Social Media Awards as a way to acknowledge players who took their game away from the court and directly to fans through social media. As part of the campaign to promote this year’s awards, the NBA wanted a destination site designed for optimal social experience for the broadest reach across web-enabled devices.
After evaluating their options including dedicated sites and a fully responsive design solution, the NBA chose us to be their partner in developing a cross-platform, One Web strategy that included PC, tablet and mobile web experiences all from a single code base. To satisfy the need for scalability and performance, we thought this would be a perfect project for our new SNOW platform.
Leveraging SNOW, and our server-side optimization approach, we were able to design and deliver a rich and visually appealing user experience across all devices, from a single code base. Utilizing the power of server-side rendering and logic, we were able to send only the required code, assets, and design to any accessing device. This meant we could make customizations for any device, like different navigation and images for mobile phones, without affecting what is sent to other devices.
To learn more about how SNOW helped the NBA develop for their Social Media Awards, and see the results, you can checkout our NBA case study here!
Fresh off the plane, coming back from Breaking Development conference (@bdconf) in Dallas, packed with 3 days of stimulating presentations and discussions with such Web thought leaders like Brad Frost (@brad_frost), Lyza Gardner (@lyzadanger) and Luke Wroblewski (@lukew) to name a few. Right off the bat, 2 points were clear to me. First, how far Web technologies have come in the past couple of years and second, how hard we still need to work to bring mobile Websites to 2012.
What do I mean by bringing mobile Websites to 2012 you ask?
Yesterday brought quite the commotion to our office in San Mateo! As part of NBC Bay Area coverage on the release of the iPhone 5, Scott Budman, the Tech and Business reporter for NBC, stopped by the office to get our opinion on what the additional half inch of screen real estate means for developers and brands.
Expanding the smartphone screen area is not a new trend for mobile device makers. In Apple’s case, even half an inch in screen length presents a big opportunity for developers to incorporate additional functionality and content for their users and ultimately create better engagement. Likewise, others might take advantage of the extra space through advertising, making them less intrusive given that there is more room to display content. Monetization on mobile is something that many companies are struggling to keep up with (i.e. Facebook). A tiny increase in screen might be just the answer they are looking for.
You can check out the full segment below.
Let us know what you think of the updated 4in screen in the comments or on Twitter @TrilibisMobile.