Archive for the ‘Analytics’ Category
Earlier this year, I reviewed where the mobile industry stood in terms of fragmentation and reviewed how big of a problem it really was. Well, now that we’re a few months down the road, unfortunately not much has changed. And if anything, the problem is only being fueled with the unveiling of brand new Blackberry device and OS.
In February’s post, I came to an unfavorable conclusion in regards to a fragmentation magic bullet—i.e. that there isn’t one. But today, I wanted to take a different approach to finding a “solution” by looking at the problem from a different angle….
Could fragmentation be actually a good thing? Read the rest of this entry »
Tips and How-to’s
It’s all too clear these days that a mobile optimized website is no longer a “want”, but a “need” for companies big and small. Last week, we introduced you to a set of statistics that outlined the top 5 objectives companies have while investing in mobile. Over half of the surveyed respondents included increasing customer engagement in their answers, making it the most common objective…not entirely surprising.
A marketer’s job is to increase, and maximize, their brands’ relationship with the customer — that’s Marketing 101. Mobile devices provide an always-on, always-connected channel to foster this relationship. Those that aren’t utilizing this powerful device are missing out on engaging with their customers in today’s hyper-connected consumer landscape.
Today we’re bringing you the next post in our “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.
In this week’s post, Michael Ricci (@MobileNTRactv), Vice President of Mobile at Webtrends (@Webtrends), talks shop about why mobile really took off in 2011. He shares his thoughts on such subjects as the biggest mobile innovation of the year and the top reasons companies decided to invest in mobile analytics. Additionally, he offers his perspective on the mobile device that came out of nowhere and really delivered the goods in 2011. Finally, Ricci gazes into his crystal ball to predict the next big thing in mobile for 2012.
As VP of Mobile for Webtrends, Mike is responsible for all facets of Webtrends’ mobile analytics business and works with blue chip clients like Coca Cola, Hilton, Microsoft, NY Times, RIM, Polar and a host of others to effectively implement measurement programs that shape mobile strategies and user experiences. Mr. Ricci joins Webtrends from Merkle, where he served as vice president and mobile practice leader. At Merkle, Ricci established the company’s presence in mobile marketing and worked with Merkle’s blue-chip client list to develop mobile engagement strategies. Prior to Merkle, Mike held key executive roles at iLoop Mobile, Volantis Systems, Aggreko plc and York International Corporation.
The day has finally come. The relationship between the two of you has seen its up and downs, but you both are ready for the next step. The pit in your stomach is only outweighed by your intense need for one another. You toss all doubts and the butterflies aside, slowly bend down and rest your knee to the floor and fumble around in your pocket for that expensive little detail. There’s nothing more left than to pull out your mobile phone, take a breath and lay it all on the line—“will you buy my product?”
Granted this may be just a slight stretch from reality, but mobile user engagement should be treated with just as much due diligence as popping The Question. Whether you’re a first timer or a seasoned mobile pro, these 5 questions should guide you through the many pitfalls of the constantly evolving mobile landscape and help you design the user experience that delivers pure bliss. Read the rest of this entry »