Top 5 Objectives for Investing in Mobile Web – Series Intro

February 8th, 2012 by

UPDATE — Follow along as we walk through the series:

1. Increase Engagement
2. Increase Satisfaction
3. Appear Innovative
4. Build Loyalty
5. Generate Revenue

StatCounter recently revealed that mobile internet usage has doubled year over year since 2009—accounting for 8.5% of global access in January 2012. And that’s not including tablets! Following this Moore’s law-esque trajectory, we could be looking at more than a quarter of global internet usage coming from mobile devices by 2014.

Add this to the IDC’s prediction that, by 2015, there will be more mobile internet users than desktop users in the US and it’s quite obvious why today’s companies thinking “mobile first” are set to be future leaders.

With statistical backing like this, there is no doubt that all signs point to mobile marketing spend increasing this year.  And it’s not just for the big guys either—small and mid-size businesses are finally beginning to understand that they too can realize a return on the mobile consumer revolution.

But what, specifically, are companies looking to accomplish with an increase in their mobile marketing dollars?

A recent whitepaper and webinar from Adobe and MTV networks outlined a Forrester study that showed mobile marketing objectives are all over the map. Most want increased engagement, but some just want to be innovative or add an additional direct revenue stream.

Over the next couple of weeks, we will take an in-depth look at successful mobile web strategies to increase customer engagement, improve customer satisfaction, appear innovative, build loyalty and generate sales. As always, we’ll outline best practices and highlight examples of companies that are on the right track.

Stay tuned: Next week we’ll review customer engagement best practices and how mobile web presents the perfect opportunity for you to maximize the relationship.


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2 Responses to “Top 5 Objectives for Investing in Mobile Web – Series Intro”

  1. [...] a “want”, but a “need” for companies big and small. Last week, we introduced you to a set of statistics that outlined the top 5 objectives companies have while investing in mobile. Over half of the [...]

  2. [...] Satisfaction February 23rd, 2012 by Greg Palmer This post is the second entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered best practices for the top objective, increasing engagement, and today’s [...]