The Mobile MajoritySeptember 4th, 2012 by Tom Burke
If you own a Smartphone, you’re not alone. In the U.S., smartphones account for half of all mobiles and that number is expected to rise to 70-percent in 2013. By 2015, IDC predicts that more people will be accessing the Internet via their mobile than on their PC.
Welcome to The Mobile Majority
The rise in smartphone use is fundamentally changing the way people search for things online. Innovations in smartphone technology are giving users the same (if not better) online experience on their mobile devices compared to their PCs. Many people actually prefer to use their smartphone as opposed to their PC because of the ability and convenience to search on the go, anytime, anyplace, anywhere.
Google reports that in 2011, 79% of smartphone owners used their mobile to help with shopping and 74% made a purchase as a result. This trend is expected to continue to grow. Juniper Research predicts that mobile payments will quadruple to $630 billion by 2014.
Taking Mobile Beyond the Checkbox
Despite data supporting the direction the industry is going, many companies still aren’t catering to the growing mobile majority. Up until now, the creation of a mobile website has simply been viewed as a “check box” item for some, with the emphasis simply on creating the site without putting much thought into the actual mobile user experience. For others, a mobile website was not considered a money maker… But that way of thinking needs to change.
Projected sales of Apple’s upcoming release of the iPhone 5 are expected to reach a quarter of a billion units. This amounts to tens of millions of potential new customers set to hit the m-commerce market. As a result, there has never been a better or more important time for businesses to adopt a “mobile-first” attitude and establish their mobile presence.
The saying “You never get a second chance to make a first impression” is ringing true for retailers who aren’t up to speed on the mobile movement. According to Google VP Karim Temsamani, “61% of customers that visit a non-mobile friendly site are likely to go to a competitor’s site.”
Furthermore, a study by Adobe Systems finds online shoppers prefer a mobile website over a mobile app. 81% of users said they preferred a mobile website to research prices, 79% preferred mobile sites for product reviews and 63% preferred mobile sites for purchasing.
There are several technologies, such as Trilibis SmartPath platform, that help companies create effective mobile websites, giving mobile users the favorable experience they demand regardless of what device they’re on.
The Time is Now
Decision makers need to heed these facts and closely re-examine their current mobile strategy. A “mobile first” mentality is no longer just an option for businesses hoping to cash in on the booming m-commerce market. The Mobile Majority has spoken and those businesses that fail to cater to them will likely be left in the minority.