This post is the third entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered increasing engagement and customer satisfaction.

Let’s face it, the average mobile user is becoming more and more technologically savvy than ever. With lines for new iDevices stretching down blocks and around corners, many of today’s consumers are becoming first adopters of the latest and greatest tech. And even those willing to wait a couple of months until the price of their favorite gadget drops are curious and aware of the technology and innovation that surrounds them.

With the changing face of the typical digital consumer, it’s easy to see why just under a third of marketing strategists saw appearing innovative as a top priority for investing in mobile. But if your goal is to position your brand as groundbreaking and innovative, then having a basic mobile website isn’t going to be enough. You need to utilize the latest HTML5, JavaScript and CSS styling capabilities to produce top of the line, app-like experiences within the browser.

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