Posts Tagged ‘Webtrends’

What a long strange trip it’s been…

April 19th, 2012 by

“It’s nice to be a back in the office” is not a phrase I say often. However, the last few weeks have been chock-full of events stretching from Austin to SF to Chicago. Now that I’m back, I’m finally getting the opportunity to sit down in our new “digs” and collect my thoughts from my recent travels, or should I say, travails.

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“It’s nice to be a back in the office” is not a phrase I say often. However, the last few weeks have been chock-full of events stretching from Austin to SF to Chicago. Now that I’m back, I’m finally getting ... Read More


Reflections on our Mobile Strategies Forum

April 13th, 2012 by

Last week, we hosted a Mobile Strategies Forum along with our partners Webtrends and Merkle at the Golden Gate Club in the Presidio, San Francisco.

The idea for the event grew out of a lack of satisfaction around most industry conferences.  Instead, of the usual talking heads giving presentations on recent industry data or pay-to-play panels of people trying to pitch their services by way of sharing information, we wanted to create a forum around education and information with some of our peers in mobile.  This invite only event pulled together mobile executives from brands, media companies and solutions providers for a series of round-table discussions covering all facets of mobile strategy.

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Last week, we hosted a Mobile Strategies Forum along with our partners Webtrends and Merkle at the Golden Gate Club in the Presidio, San Francisco. The idea for the event grew out of a lack of satisfaction around most industry conferences.  Instead, ... Read More


2011: A Mobile Year in Review — Q&A with Michael Ricci, Vice President of Mobile at Webtrends

December 15th, 2011 by

Today we’re bringing you the next post in our  “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.

In this week’s post, Michael Ricci (@MobileNTRactv), Vice President of Mobile at Webtrends (@Webtrends), talks shop about why mobile really took off in 2011. He shares his thoughts on such subjects as the biggest mobile innovation of the year and the top reasons companies decided to invest in mobile analytics. Additionally, he offers his perspective on the mobile device that came out of nowhere and really delivered the goods in 2011. Finally, Ricci gazes into his crystal ball to predict the next big thing in mobile for 2012.

 As VP of Mobile for Webtrends, Mike is responsible for all facets of Webtrends’ mobile analytics business and works with blue chip clients like Coca Cola, Hilton, Microsoft, NY Times, RIM, Polar and a host of others to effectively implement measurement programs that shape mobile strategies and user experiences.  Mr. Ricci joins Webtrends from Merkle, where he served as vice president and mobile practice leader. At Merkle, Ricci established the company’s presence in mobile marketing and worked with Merkle’s blue-chip client list to develop mobile engagement strategies. Prior to Merkle, Mike held key executive roles at iLoop Mobile, Volantis Systems, Aggreko plc and York International Corporation. 

 

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Today we’re bringing you the next post in our  “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers. In this week’s post, Michael Ricci ... Read More