Posts Tagged ‘Trilibis Mobile’
New Trilibis PSD2HTML software converts multiple, device-specific PSDs to a single HTML file.
July 12th, 2016 by Jason Saroyan
Designed for high-transaction, sophisticated enterprise WCMS and ecommerce environments, PSD2HTML features server-side image optimization that ensures fast page-load on every browser and mobile device
Today, more than ever before, a brand’s design team is focused on ensuring brand continuity in an omni-channel context: the website design identity must closely match and reinforce the design language used across ads, direct mail, social media, and even events. Perhaps this explains why Photoshop is still so popular among design teams who create the artwork that forms the basis of a website redesign or update: it’s the tool used to create artwork for all channels. What we often see with enterprise businesses is the internal design team (or, possibly, an external design/branding agency) delivering finished artwork to the web team in Photoshop PSD format. Nine times out ten, it is not just one .PSD file that is delivered, but three PSDs for the various layouts: desktop, tablet and mobile.
The net effect of this is that the website implementation team responsible for UX and backend assets of a WCMS is faced with a tsunami of PSDs that need to be converted to HTML/CSS/images. It’s a costly and time-consuming task. With that in mind, Trilibis has developed software that automates PSD to HTML conversion process. Intended for use in batch mode on a server, PSD2HTML represents the natural evolution of multi-PSD to HTML conversion tools for high-transaction, sophisticated enterprise WCMS and ecommerce environments.
PSD2HTML: how it works
Trilibis PSD2HTML is designed for use with the leading WCMS products, and runs as an executable on your WCMS server. Using PSD2HTML, you can completely automate the process of converting multiple complex PSD files to HTML/CSS/image files. Just load the PSD files and then let PSD2HTML generate all the web files needed to ensure a high-fidelity experience for desktop, tablet and mobile clients. As part of your pre-flight testing, you can use the built-in emulator, which provides pixel-perfect renditions of any page on dozens of browsers and devices.
Some other notable features and benefits include:
• server-side image optimization to reduce payload
• accelerated page-load performance for any client/device
• reduction of front-end development time by up to 50 percent
• support for RESS responsive web design.
To see it in action, check out this short demo video. Contact us here to learn more.
Today we’re bringing you the next post in our “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.
In this week’s post, Michael Ricci (@MobileNTRactv), Vice President of Mobile at Webtrends (@Webtrends), talks shop about why mobile really took off in 2011. He shares his thoughts on such subjects as the biggest mobile innovation of the year and the top reasons companies decided to invest in mobile analytics. Additionally, he offers his perspective on the mobile device that came out of nowhere and really delivered the goods in 2011. Finally, Ricci gazes into his crystal ball to predict the next big thing in mobile for 2012.
As VP of Mobile for Webtrends, Mike is responsible for all facets of Webtrends’ mobile analytics business and works with blue chip clients like Coca Cola, Hilton, Microsoft, NY Times, RIM, Polar and a host of others to effectively implement measurement programs that shape mobile strategies and user experiences. Mr. Ricci joins Webtrends from Merkle, where he served as vice president and mobile practice leader. At Merkle, Ricci established the company’s presence in mobile marketing and worked with Merkle’s blue-chip client list to develop mobile engagement strategies. Prior to Merkle, Mike held key executive roles at iLoop Mobile, Volantis Systems, Aggreko plc and York International Corporation.
Its undeniable that mobile devices have taken unprecedented root in the lives of millions of Americans and billions across the globe in the past 12 months. We are connected 24/7. We simply can not sleep, work, eat, vacation, shop or even go to the loo without our mobile devices. For the first time in history, the number of smartphones in circulation is close to eclipsing the number of feature phones. Tablets, grew to become so dominant, they are infringing on PC market share.
To recap all that happened in the world of mobile in 2011, we are kicking off a short series “2011: A Mobile Year in Review” featuring mobile industry luminaries, media executives and brand marketers. They will guide us through this year’s key innovations, noteworthy campaigns, effective mobile techniques, smartphone and tablet trends, HTML5 adoption and other hot mobile topics.
Mobile has emerged from a fascinating new technology to an influential channel that marketers rely on to perform key marketing functions. With the ability to text, e-mail, call, tweet, like, and more, mobile inherently creates a direct two way line for communication throughout the entire purchase cycle and beyond.
Perhaps, the two most important functions that challenge marketers are branding and direct response. Since the early days of the internet, both branding and direct response have been going through a transformation. And now with the emergence of mobile, they are not only opening new avenues for marketers, but transforming other media channels too.
There are numerous ways to use the mobile channel for branding and direct response purposes. Here are four key starting points. Just keep in mind that as with any marketing program, a test, tweak and repeat methodology is critical for success. Read the rest of this entry »
In a smartphone-centric world, SMS marketing is often dismissed as old news, but it is still a popular marketing tool for many reasons.
- The large audience: Since 99% of phones are capable of sending and receiving text messages, 323 million mobile subscribers in the US can be reached with your marketing message, not just the 40% (or 131 million) who have smartphones.
- Two-way communication: SMS enables marketers to extend customer interactions beyond the initial conversation. It’s easy to initiate and respond to texts, and once customers have opted in, they can receive additional communications from you such as alerts and coupons.
- SMS allows for a quick and effective response to a call to action: 90% of text messages are read within three minutes of delivery, and most are responded to. Read the rest of this entry »