Posts Tagged ‘tablets’
As the 2012 Olympic Games in London are just a few days away. The athletes aren’t the only ones expected to perform at their best, despite the rigorous 24/7 schedule. With an expected 4.9B viewers across the globe, 1 in 3 of whom own at least 3 connected devices, our TVs, phones and tablets will likely be just as busy during the coming three week period absorbing as much Olympic content as possible.
It’s been two years since our last taste of the Olympics in 2010 and even longer since Beijing in 2008. As we’ve all experienced first-hand, a couple years is a long, long time in the tech world. Take for example the 456% growth from the paltry 19M smartphones floating around the US back in ’08. Not to mention the tablet, as we know it, was barely born with the original iPad in 2010!
Now, just a few years later, both NBC and BBC are set to stream every waking minute of the Olympic Games (over 5,500 hours!) to PCs and handheld devices around the world. And recent studies show more than 1 in 4 plan to watch the games on their smartphone—nearly 1 in 3 on their tablet.
We’ve come a long way since 2008 and there’s plenty of reason to dub this year’s event the first mobile Olympics, but have the companies and organizations surrounding this event truly taken to mobile?
We thought it’d be interesting to check out some of the major Olympic related websites, including the 11 major Olympic sponsors, and see how they stacked up on mobile devices. By our count below, we’re still at a mere 60% optimization—meaning 40% of companies are missing out. While some are clearly making great strides in mobile optimization, others continue to put themselves in a poor mobile position.
The idea for the event grew out of a lack of satisfaction around most industry conferences. Instead, of the usual talking heads giving presentations on recent industry data or pay-to-play panels of people trying to pitch their services by way of sharing information, we wanted to create a forum around education and information with some of our peers in mobile. This invite only event pulled together mobile executives from brands, media companies and solutions providers for a series of round-table discussions covering all facets of mobile strategy.
Welcome to the fourth installment of our 2011: A Mobile Year in Review Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.
In this post, we interview Ethan Alexander, VP of Mobile for LivePerson, Inc (@LivePerson) and leading industry figure for over 15 years. Ethan shares why it’s difficult to choose only one great mobile innovation this year, why LivePerson’s clients are so interested in advancing their mobile initiatives and why mobile chat is essential to the customer experience. Lastly, Ethan compares mobile growth to the early days of the internet and decides what he thinks 2012 will bring.
Ethan Alexander is the VP of Mobile for LivePerson, Inc., which provides online engagement solutions that facilitate real-time assistance and advice. The company’s hosted platform supports and manages real-time online interactions for businesses and independent experts. With its B2B services, chat, voice/click-to-call, email, self-service/knowledgebase and now mobile interactions are managed from a single agent desktop. Ethan spearheads the company’s efforts to extend real-time, intelligent interactions beyond the browser to anywhere with mobile service. Previous to LivePerson, Ethan was a part of the mobile leadership team at Salesforce.com where he helped develop their mobile platform and business strategy from the ground up after the 2006 purchase of Sendia, where he ran business development and partner efforts. Through the years, Ethan has worked closely with leading device manufacturers, various network operators and mobile integration and app development partners.