“It’s nice to be a back in the office” is not a phrase I say often. However, the last few weeks have been chock-full of events stretching from Austin to SF to Chicago. Now that I’m back, I’m finally getting the opportunity to sit down in our new “digs” and collect my thoughts from my recent travels, or should I say, travails.

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Apparently, tablets are not as “mobile” as you might think… A recent study by Nielsen found that tablets make much better bed buddies than out-and-about partners in crime. And, it looks like they are first-rate TV watching companions, too.

While many of the tablet usage patterns are still evolving, one thing is clear – consumers love to swoosh, pinch, drag and tap. So if you already have a website, making sure that it renders on a tablet is not enough – you’ve got to optimize it for touch.

Ready to take to take your tablet experience a couple of steps further? Consider how your customers interact with your content via a tablet. Need help with zeroing in on key use cases? The Nielsen report is a good start.