Posts Tagged ‘social media’
This is our first entry into a periodical series looking at some of the latest and greatest achievements in mobile web development. Not intended as criticism, but rather as an exploration into the possibilities and realities of mobile web.
Here at Trilibis, we are equally excited, albeit a bit hesitant, about where mobile web development is headed with the likes of HTML5. At any rate, we thought it’d be fun to periodically showcase a few standout mobile sites to get some real world examples of exceptional creativity and strength in mobile design. So without further ado…
Posted in Benefits, Campaign Examples, Development Realities, Marketing, Series, The Cutting Edge, Tips, Trilibis Mobile, UI/UX |
It’s undeniable that a loyal customer is valuable to any and all businesses. The 80/20 rule (aka Pareto principle) is well documented in business terms as “80% of revenue comes from 20% of customers”. This segment of 20% is typically the most loyal of customers who return time and time again to purchase your goods and services.
Additionally, studies have shown the cost of a acquiring a new customer significantly outweighs the cost of keeping a loyal customer. So much so that it can be 6 times more expensive to gain a new customer versus keeping one.
Don’t be left picking daisies to determine if your customer loves you, or loves you not. You must proactively engage your market and give them a reason to love you and keep coming back. Today, many marketers are looking to mobile in hopes of building a loyal customer base. Let’s take a look at how a few key concepts can turn your customers into loyal mobile members of your family. Read the rest of this entry »
Tags: 80/20 rule, customer satisfaction, engagement, gamification, loyalty, mobile coupon, mobile engagement, mobile satisfaction, MOBILE WEB, Pareto principle, satisfaction, social media, social network
Posted in Benefits, Campaign Examples, Marketing, Series, Tips, Trilibis Mobile, Why Mobile Web |
This post is the second entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered best practices for the top objective, increasing engagement, and today’s post focuses on increasing customer satisfaction.
Plain and simple—a good mobile website is a must have in today’s mobile landscape. If you haven’t already figured this out, you’re behind the curve and we’re here to help you get back on track.
Mobile consumers are more demanding than ever and your brand’s mobile awareness can make or break your bottom line. Believe it or not, something as simple as having a mobile optimized website can turn visitors into customers and customers into repeat business. But that won’t happen if they aren’t satisfied by what you have to offer. Take a look at these recent figures that show just how important a good mobile experience can be.
Posted in Analytics, Benefits, Series, The Cutting Edge, Tips, Trends, Trilibis Mobile, Why Mobile Web |
2011: Mobile Year in Review — Q&A with Rick Mathieson, Strategic Marketing Expert and Author of Branding Unbound and The On-Demand BrandDecember 21st, 2011 by Trilibis Blogging Team
Welcome to the third article of our “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.
In this post, we interview Rick Mathieson (@RickMathieson), strategic marketing guru and digital marketing adviser to FedEx, Virgin America, Bloomingdales, Procter & Gamble, Yahoo, Kraft Foods, MasterCard, Warner Bros., Hard Rock Café, Accenture and many others. Rick shares with us why mobile payments and augmented reality are on his list of top innovations of 2011, why mobile is the cornerstone of a brand’s marketing strategy and what brands can learn from last year’s experiences to realize high ROI from mobile in 2012. Lastly, Rick unveils his predictions for the next twelve months and names 2012 as the year of… Well, you’ll have to read the rest of the article to find out.
Rick Mathieson is an award-winning writer, author and creative strategist. Heralded as “a strategic marketing expert” by Harvard Business School’s Working Knowledge, his research into next generation business models has earned praise from USA Today. And his insights on postmodern marketing have been featured in ADWEEK, Advertising Age, Wired, Forbes and on MSNBC, CNN Radio and NPR. His book BRANDING UNBOUND has ranked as the world’s #1 best-selling book on mobile marketing. And his new book THE ON-DEMAND BRAND was an Amazon #1 “Hot New Release” and has been described as “Required reading for the digital age” for its strategic approach to delivering blockbuster brand experiences through digital innovation. Learn more at RickMathieson.com.
Tags: AR, augmented reality, consumer behavior, mobile advertising, mobile campaign, mobile marketing, mobile payments, mobile ROI, mobile shopping, mobile strategy, MOBILE WEB, Mobile year in review, social media
Posted in Benefits, Campaign Examples, Marketing, Series, Tablets, The Cutting Edge, Tips, Trends, Trilibis Mobile, Why Mobile Web |