Posts Tagged ‘sms’
The idea for the event grew out of a lack of satisfaction around most industry conferences. Instead, of the usual talking heads giving presentations on recent industry data or pay-to-play panels of people trying to pitch their services by way of sharing information, we wanted to create a forum around education and information with some of our peers in mobile. This invite only event pulled together mobile executives from brands, media companies and solutions providers for a series of round-table discussions covering all facets of mobile strategy.
Mobile has emerged from a fascinating new technology to an influential channel that marketers rely on to perform key marketing functions. With the ability to text, e-mail, call, tweet, like, and more, mobile inherently creates a direct two way line for communication throughout the entire purchase cycle and beyond.
Perhaps, the two most important functions that challenge marketers are branding and direct response. Since the early days of the internet, both branding and direct response have been going through a transformation. And now with the emergence of mobile, they are not only opening new avenues for marketers, but transforming other media channels too.
There are numerous ways to use the mobile channel for branding and direct response purposes. Here are four key starting points. Just keep in mind that as with any marketing program, a test, tweak and repeat methodology is critical for success. Read the rest of this entry »
It’s already October, and the rapid succession of fall holidays is well underway. According to the Mobile Audience Guide, 50% of mobile consumers view their mobile devices as holiday shopping resources for product, store or sale information, and in a recent survey by PayPal, 46% of respondents said that they plan to make holiday purchases with mobile devices this year. Furthermore, Google predicts that more than 1/3 of smartphone and tablet users plan to start their Christmas shopping before Thanksgiving.
The holiday season is a unique time of the year due to shoppers’ frenzied focus on purchasing. There is no concept of “if” in their shopping plans; only “when,” “where,” “what,” and “how much.” Ultimately, if you don’t have your mobile holiday plans together, you’d better do it soon or you’ll miss out on a huge opportunity. This post will give you some tips and tricks to consider as you plan your holiday mobile marketing strategy. Read the rest of this entry »