Posts Tagged ‘sms’

Basic Rules of Mobile Web Development

August 6th, 2012 by

We recently had the pleasure of continuing our relationship with Mobile Marketer, the news leader in mobile marketing, media and commerce, by submitting an article for their annual Classic Guide to Mobile Creative. The guide was made public last week, and I am pleased to share with you our contribution titled ”Basic Rules of Mobile Web Development”, written by yours truly. In this article I explore strategy, design and creating customer value–ideas all brands must carefully consider when developing a mobile web experience.

You can find my “Basic Rules of Mobile Web Development” article below, or I also highly recommend downloading the entire Classic Guide to Mobile Creative, which features more insightful articles from other mobile veterans. Enjoy!

Read the rest of this entry »

We recently had the pleasure of continuing our relationship with Mobile Marketer, the news leader in mobile marketing, media and commerce, by submitting an article for their annual Classic Guide to Mobile Creative. The guide was made public last week, ... Read More


Reflections on our Mobile Strategies Forum

April 13th, 2012 by

Last week, we hosted a Mobile Strategies Forum along with our partners Webtrends and Merkle at the Golden Gate Club in the Presidio, San Francisco.

The idea for the event grew out of a lack of satisfaction around most industry conferences.  Instead, of the usual talking heads giving presentations on recent industry data or pay-to-play panels of people trying to pitch their services by way of sharing information, we wanted to create a forum around education and information with some of our peers in mobile.  This invite only event pulled together mobile executives from brands, media companies and solutions providers for a series of round-table discussions covering all facets of mobile strategy.

Read the rest of this entry »

Last week, we hosted a Mobile Strategies Forum along with our partners Webtrends and Merkle at the Golden Gate Club in the Presidio, San Francisco. The idea for the event grew out of a lack of satisfaction around most industry conferences.  Instead, ... Read More


Top 5 Objectives for Investing in Mobile Web – Increase Satisfaction

February 23rd, 2012 by

This post is the second entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered best practices for the top objective, increasing engagement, and today’s post focuses on increasing customer satisfaction.

Plain and simple—a good mobile website is a must have in today’s mobile landscape. If you haven’t already figured this out, you’re behind the curve and we’re here to help you get back on track.

Mobile consumers are more demanding than ever and your brand’s mobile awareness can make or break your bottom line. Believe it or not, something as simple as having a mobile optimized website can turn visitors into customers and customers into repeat business. But that won’t happen if they aren’t satisfied by what you have to offer. Take a look at these recent figures that show just how important a good mobile experience can be.

Read the rest of this entry »

This post is the second entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered best practices for the top objective, increasing engagement, and today’s post focuses on increasing customer satisfaction. Plain and simple—a ... Read More


4 Key Mobile Initiatives to Boost Branding and Direct Response Marketing

November 3rd, 2011 by

Mobile has emerged from a fascinating new technology to an influential channel that marketers rely on to perform key marketing functions. With the ability to text, e-mail, call, tweet, like, and more, mobile inherently creates a direct two way line for communication throughout the entire purchase cycle and beyond.

Perhaps, the two most important functions that challenge marketers are branding and direct response. Since the early days of the internet, both branding and direct response have been going through a transformation. And now with the emergence of mobile, they are not only opening new avenues for marketers, but transforming other media channels too.

There are numerous ways to use the mobile channel for branding and direct response purposes. Here are four key starting points. Just keep in mind that as with any marketing program, a test, tweak and repeat methodology is critical for success. Read the rest of this entry »

Mobile has emerged from a fascinating new technology to an influential channel that marketers rely on to perform key marketing functions. With the ability to text, e-mail, call, tweet, like, and more, mobile inherently creates a direct two way line ... Read More


Santa is Making a List and Checking it Twice: From His Mobile Device

October 13th, 2011 by

mobile shopping during the holidayIt’s already October, and the rapid succession of fall holidays is well underway. According to the Mobile Audience Guide, 50% of mobile consumers view their mobile devices as holiday shopping resources for product, store or sale information, and in a recent survey by PayPal, 46% of respondents said that they plan to make holiday purchases with mobile devices this year. Furthermore, Google predicts that more than 1/3 of smartphone and tablet users plan to start their Christmas shopping before Thanksgiving.

The holiday season is a unique time of the year due to shoppers’ frenzied focus on purchasing. There is no concept of “if” in their shopping plans; only “when,” “where,” “what,” and “how much.” Ultimately, if you don’t have your mobile holiday plans together, you’d better do it soon or you’ll miss out on a huge opportunity. This post will give you some tips and tricks to consider as you plan your holiday mobile marketing strategy. Read the rest of this entry »

It’s already October, and the rapid succession of fall holidays is well underway. According to the Mobile Audience Guide, 50% of mobile consumers view their mobile devices as holiday shopping resources for product, store or sale information, and in a ... Read More