Posts Tagged ‘smartphones’
As the 2012 Olympic Games in London are just a few days away. The athletes aren’t the only ones expected to perform at their best, despite the rigorous 24/7 schedule. With an expected 4.9B viewers across the globe, 1 in 3 of whom own at least 3 connected devices, our TVs, phones and tablets will likely be just as busy during the coming three week period absorbing as much Olympic content as possible.
It’s been two years since our last taste of the Olympics in 2010 and even longer since Beijing in 2008. As we’ve all experienced first-hand, a couple years is a long, long time in the tech world. Take for example the 456% growth from the paltry 19M smartphones floating around the US back in ’08. Not to mention the tablet, as we know it, was barely born with the original iPad in 2010!
Now, just a few years later, both NBC and BBC are set to stream every waking minute of the Olympic Games (over 5,500 hours!) to PCs and handheld devices around the world. And recent studies show more than 1 in 4 plan to watch the games on their smartphone—nearly 1 in 3 on their tablet.
We’ve come a long way since 2008 and there’s plenty of reason to dub this year’s event the first mobile Olympics, but have the companies and organizations surrounding this event truly taken to mobile?
We thought it’d be interesting to check out some of the major Olympic related websites, including the 11 major Olympic sponsors, and see how they stacked up on mobile devices. By our count below, we’re still at a mere 60% optimization—meaning 40% of companies are missing out. While some are clearly making great strides in mobile optimization, others continue to put themselves in a poor mobile position.
Its undeniable that mobile devices have taken unprecedented root in the lives of millions of Americans and billions across the globe in the past 12 months. We are connected 24/7. We simply can not sleep, work, eat, vacation, shop or even go to the loo without our mobile devices. For the first time in history, the number of smartphones in circulation is close to eclipsing the number of feature phones. Tablets, grew to become so dominant, they are infringing on PC market share.
To recap all that happened in the world of mobile in 2011, we are kicking off a short series “2011: A Mobile Year in Review” featuring mobile industry luminaries, media executives and brand marketers. They will guide us through this year’s key innovations, noteworthy campaigns, effective mobile techniques, smartphone and tablet trends, HTML5 adoption and other hot mobile topics.
Mobile Web Advantage #4: Mobile Consumers Turn to Their Phones When They’re Looking for Ways to Spend Their MoneyAugust 31st, 2011 by Trilibis Blogging Team
This marks the halfway point in our weekly Mobile Web Advantage series. In this post we will discuss the increasingly important role that mobile devices play in consumers’ multichannel shopping experience.
First, consumers are spending a lot of time browsing on their mobile phones. 1 in 5 mobile users is accessing the mobile web every day — a number that is only expected to increase. This trend is largely driven by increased smartphone penetration — according to Google, half of US adults will be carrying a smartphone by year end. Read the rest of this entry »
Apparently, tablets are not as “mobile” as you might think… A recent study by Nielsen found that tablets make much better bed buddies than out-and-about partners in crime. And, it looks like they are first-rate TV watching companions, too.
While many of the tablet usage patterns are still evolving, one thing is clear – consumers love to swoosh, pinch, drag and tap. So if you already have a website, making sure that it renders on a tablet is not enough – you’ve got to optimize it for touch.
Ready to take to take your tablet experience a couple of steps further? Consider how your customers interact with your content via a tablet. Need help with zeroing in on key use cases? The Nielsen report is a good start.
As we look forward to a new year, we believe the current focus on ”apps” is a fad. Within the next few years, most mobile content will be viewed through a browser, driven by three key trends:
- Advances in mobile browser technology, specifically access to GPS and camera functions;
- Content owners’ desire to reach consumers broadly and manage their mobile business similarly to how they manage their current web business, specifically with a more unified, less fragmented technology platform allowing them to utilize key tools from the web including search engine optimization, A-B testing, and integrated reporting; and
- Consumers’ increasing use of mobile phones as their access point to the web. Shipments of smartphones will exceed PCs as early as 2012, creating a very rapid evolution in internet access.
Therefore, we believe native apps will soon be limited to games, novelty items, and certain niche applications that require intensive local processing on the handset.
Furthermore, due to the rapid pace of innovation and competition in mobile devices, including tablets, no standards will emerge to solve the industry’s big fragmentation problems. As a result, content owners will increasingly rely on platform technologies for managing the mobile presentation layer.
Our perspective is somewhat provocative but comes directly from our extensive experience working with leading brands on their mobile offerings.