Posts Tagged ‘SmartPath’
Fresh off the plane, coming back from Breaking Development conference (@bdconf) in Dallas, packed with 3 days of stimulating presentations and discussions with such Web thought leaders like Brad Frost (@brad_frost), Lyza Gardner (@lyzadanger) and Luke Wroblewski (@lukew) to name a few. Right off the bat, 2 points were clear to me. First, how far Web technologies have come in the past couple of years and second, how hard we still need to work to bring mobile Websites to 2012.
What do I mean by bringing mobile Websites to 2012 you ask?
The Mobile Web is taking off. This year the number of US mobile phone users that accessed the mobile web grew by 25% to reach 85.5 million mobile users, according to eMarketer. It is expected to grow to 142.1 million users by 2014, or over 50% of mobile phone users.
If a mobile web site is not a part of your marketing mix, then the time is now because this is where your customers are going.
This growth is being driven by the adoption of smartphones (no surprise here), but with over 35 million users accessing the mobile web, feature phones still represent a sizable number of users. It’s easy to miss this fact sitting here in the San Mateo, just south of San Francisco, where you can’t swing a stick without hitting someone on their iPhone, Droid or another clever device. However, in working with a lot of popular media brands, we see this reality daily in our server logs. In August, for example, over 6100 different phones hit our servers. The iPhone was indeed the number one device with 16% of total usage, which is pretty impressive. Fueled by a strong growth in Android penetration and resurgent pushes by Blackberry, a couple of different Blackberry and Android smartphones appeared on our top 5 lists. And while we’re not seeing feature phones generating as many hits smartphones do, based on our logs, we can certainly tell that there remains a large group of mobile internet users who still clings to their legacy devices. Read the rest of this entry »