Posts Tagged ‘SEO’
Recently, we’ve been having some internal discussion regarding SEO and how it affects mobile—or more importantly how mobile optimized sites affect SEO. The conversation originated after stumbling upon an intentionally provocative blog post from October of last year titled “Mobile SEO is a Myth” by Ryan Jones from Search Engine Journal. What really got our discussion juices flowing was not just the article itself, which takes an extreme stance on the triviality of mobile-optimized SEO, but the healthy debate in the comments section that follows. Although the article is a few months old, the topic is highly relevant (and increasingly so) and it’s a good time to take a fresh look at what really is going on with the mobile SEO landscape.
Merely looking at the article, it’s quite obvious opinions on mobile SEO are as diverse and polarized as a lot of developer’s perspectives on mobile web strategy in general. Opponents of mobile SEO, like Ryan, brush it off as either a buzzword with no deeper significance past boosting a sales pitch, or as a case of mistaken identity for localized search. But is this really the case? Or is this too simplistic of view on the impact that mobile devices can have on search results? We think the latter is likely the case and here’s why: