Posts Tagged ‘segmentation’

Segmenting a Fragmented Mobile Market

May 9th, 2012 by

Earlier this year, I reviewed where the mobile industry stood in terms of fragmentation and reviewed how big of a problem it really was. Well, now that we’re a few months down the road, unfortunately not much has changed. And if anything, the problem is only being fueled with the unveiling of brand new Blackberry device and OS.

In February’s post, I came to an unfavorable conclusion in regards to a fragmentation magic bullet—i.e. that there isn’t one. But today, I wanted to take a different approach to finding a “solution” by looking at the problem from a different angle….

Could fragmentation be actually a good thing? Read the rest of this entry »

Earlier this year, I reviewed where the mobile industry stood in terms of fragmentation and reviewed how big of a problem it really was. Well, now that we’re a few months down the road, unfortunately not much has changed. And ... Read More