Posts Tagged ‘satisfaction’
It’s undeniable that a loyal customer is valuable to any and all businesses. The 80/20 rule (aka Pareto principle) is well documented in business terms as “80% of revenue comes from 20% of customers”. This segment of 20% is typically the most loyal of customers who return time and time again to purchase your goods and services.
Additionally, studies have shown the cost of a acquiring a new customer significantly outweighs the cost of keeping a loyal customer. So much so that it can be 6 times more expensive to gain a new customer versus keeping one.
Don’t be left picking daisies to determine if your customer loves you, or loves you not. You must proactively engage your market and give them a reason to love you and keep coming back. Today, many marketers are looking to mobile in hopes of building a loyal customer base. Let’s take a look at how a few key concepts can turn your customers into loyal mobile members of your family. Read the rest of this entry »
Tags: 80/20 rule, customer satisfaction, engagement, gamification, loyalty, mobile coupon, mobile engagement, mobile satisfaction, MOBILE WEB, Pareto principle, satisfaction, social media, social network
Posted in Benefits, Campaign Examples, Marketing, Series, Tips, Trilibis Mobile, Why Mobile Web |
This post is the second entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered best practices for the top objective, increasing engagement, and today’s post focuses on increasing customer satisfaction.
Plain and simple—a good mobile website is a must have in today’s mobile landscape. If you haven’t already figured this out, you’re behind the curve and we’re here to help you get back on track.
Mobile consumers are more demanding than ever and your brand’s mobile awareness can make or break your bottom line. Believe it or not, something as simple as having a mobile optimized website can turn visitors into customers and customers into repeat business. But that won’t happen if they aren’t satisfied by what you have to offer. Take a look at these recent figures that show just how important a good mobile experience can be.
Posted in Analytics, Benefits, Series, The Cutting Edge, Tips, Trends, Trilibis Mobile, Why Mobile Web |