Last month, we introduced six benefits of moving your companies’ services to the mobile web. In this post, we will drill down into one such benefit to retailers: mobile websites drive people into brick-and-mortar stores. Google’s “Mobile Movement” study found that 55% of consumers who research and browse for goods on their mobile device visit a store afterward, with 40% making an actual purchase from the brick-and-mortar location. Another set of data collected from various retailers shows that 5-7% of their total store visitors are driven by mobile. The key to leveraging the mobile channel effectively is to have a mobile optimized website that addresses consumers’ most burning questions — WHERE is the store, WHAT can I buy, and HOW MUCH money can I save. (more…)
Posts Tagged ‘retail’
A mobile website will put a spring in your step. Just listen to Andrew Koven, a former president of e-commerce and customer experience at upscale shoe seller Steve Madden (@stevemadden_com). Koven was positively clicking his heels when he told attendees at the Mobile Shopping Summit in fall 2010 that the company’s mobile presence had generated $500,000 in mobile sales in just six months. Over that same period, Steve Madden’s share of online traffic coming from mobile devices rose steadily from 4.4 percent to 10.5 percent.
New customers and new sources of revenue are just two of the many benefits of creating a mobile website for your company. This is the first of a series of posts exploring the benefits of mobile websites. Future installments will each examine a key benefit in detail. This introductory overview should serve as a wake-up call: It’s high time you jumped on the mobile website bandwagon. After all, people are now more likely to first experience the Internet through a mobile device than a desktop computer. That’s because more people have cell phone subscriptions (5.2 billion worldwide) than wired broadband Internet connections of the sort used for desktop computers (555 million worldwide) according to mobile marketer mobiThinking (@mobilThinking).
Here are a few more reasons for why your company, brand or service should have presence on the mobile web: