South by Southwest is known for its hip film and music scene, 24/7 techie-meet-celebs parties and endless swag. Miller Lite, one of the main festival sponsors, has designed a fun sweepstakes “Beer To The People” specifically for SXSW. The campaign relies on QR codes featured throughout its festival signage.

Through one of our partners, Trilibis was tasked with handling the mobile web experience portion of the campaign. Check it out by going to thebeerforthepeople.com*. While you’re there, don’t forget to enter the sweeps – so even if you’re not at SXSW, you can still have a taste of it.

*Update: the promo and its corresponding pages are no longer live.