Posts Tagged ‘Mobile year in review’

2011: Mobile Year in Review — Q&A with Rick Mathieson, Strategic Marketing Expert and Author of Branding Unbound and The On-Demand Brand

December 21st, 2011 by

Welcome to the third article of our “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.

In this post, we interview Rick Mathieson (@RickMathieson), strategic marketing guru and digital marketing adviser to FedEx, Virgin America, Bloomingdales, Procter & Gamble, Yahoo, Kraft Foods, MasterCard, Warner Bros., Hard Rock Café, Accenture and many others. Rick shares with us why mobile payments and augmented reality are on his list of top innovations of 2011, why mobile is the cornerstone of a brand’s marketing strategy and what brands can learn from last year’s experiences to realize high ROI from mobile in 2012. Lastly, Rick unveils his predictions for the next twelve months and names 2012 as the year of… Well, you’ll have to read the rest of the article to find out.

Rick Mathieson is an award-winning writer, author and creative strategist. Heralded as “a strategic marketing expert” by Harvard Business School’s Working Knowledge, his research into next generation business models has earned praise from USA Today. And his insights on postmodern marketing have been featured in ADWEEK, Advertising Age, Wired, Forbes and on MSNBC, CNN Radio and NPR. His book BRANDING UNBOUND has ranked as the world’s #1 best-selling book on mobile marketing. And his new book THE ON-DEMAND BRAND was an Amazon #1 “Hot New Release” and has been described as “Required reading for the digital age” for its strategic approach to delivering blockbuster brand experiences through digital innovation. Learn more at RickMathieson.com.

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Welcome to the third article of our “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers. In this post, we interview Rick Mathieson (@RickMathieson), ... Read More


2011: Mobile Year in Review — Q&A with Deepak Thomas, General Manager of Classifieds at eBay.

December 20th, 2011 by

It is time for our next post in the “2011: A Mobile Year in Review” – our Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.

In this post, Deepak Thomas, General Manager of Classifieds at eBay (@ebay) shares with us what catalysts contributed to the growth of mobile at eBay Classifieds and how his business unit evolved their mobile presence in 2011. Lastly, Deepak talks about the shrink-wrapped software days and why he’s glad they are behind us.

Deepak Thomas is the General Manager at eBay Classifieds US. He was previously GM of Mobile Classifieds at eBay with responsibilities for their global mobile properties in Americas, EMEA, and APAC. Prior to that, he was GM of Mobile Products at IAC/Match.com and held  various product and partner development roles at Oracle Corp.’s Mobile Products division. He also held P&L responsibility for the ESPN wireless remote product while at Chicago-based mobile startup tvCompass Inc., where he also served as Director of product marketing. Deepak holds an MBA in Marketing and Finance from the University of Chicago.

Q – What was the single biggest mobile innovation you saw this year?

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It is time for our next post in the “2011: A Mobile Year in Review” – our Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers. In this post, Deepak Thomas, ... Read More


2011: A Mobile Year in Review — Q&A with Michael Ricci, Vice President of Mobile at Webtrends

December 15th, 2011 by

Today we’re bringing you the next post in our  “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.

In this week’s post, Michael Ricci (@MobileNTRactv), Vice President of Mobile at Webtrends (@Webtrends), talks shop about why mobile really took off in 2011. He shares his thoughts on such subjects as the biggest mobile innovation of the year and the top reasons companies decided to invest in mobile analytics. Additionally, he offers his perspective on the mobile device that came out of nowhere and really delivered the goods in 2011. Finally, Ricci gazes into his crystal ball to predict the next big thing in mobile for 2012.

 As VP of Mobile for Webtrends, Mike is responsible for all facets of Webtrends’ mobile analytics business and works with blue chip clients like Coca Cola, Hilton, Microsoft, NY Times, RIM, Polar and a host of others to effectively implement measurement programs that shape mobile strategies and user experiences.  Mr. Ricci joins Webtrends from Merkle, where he served as vice president and mobile practice leader. At Merkle, Ricci established the company’s presence in mobile marketing and worked with Merkle’s blue-chip client list to develop mobile engagement strategies. Prior to Merkle, Mike held key executive roles at iLoop Mobile, Volantis Systems, Aggreko plc and York International Corporation. 

 

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Today we’re bringing you the next post in our  “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers. In this week’s post, Michael Ricci ... Read More