Posts Tagged ‘mobile web tips’
The day has finally come. The relationship between the two of you has seen its up and downs, but you both are ready for the next step. The pit in your stomach is only outweighed by your intense need for one another. You toss all doubts and the butterflies aside, slowly bend down and rest your knee to the floor and fumble around in your pocket for that expensive little detail. There’s nothing more left than to pull out your mobile phone, take a breath and lay it all on the line—“will you buy my product?”
Granted this may be just a slight stretch from reality, but mobile user engagement should be treated with just as much due diligence as popping The Question. Whether you’re a first timer or a seasoned mobile pro, these 5 questions should guide you through the many pitfalls of the constantly evolving mobile landscape and help you design the user experience that delivers pure bliss. Read the rest of this entry »
To close out our five part series on how to add features that maximize a mobile site’s appeal, let’s explore a relatively new mobile technology — offline storage. Unlike the first four features in this series (location functionality, a whiz-bang UI, a touch-optimized UI, social networking) offline storage is largely untapped, primarily because it is still not widely supported by the browsers. But, as support for offline storage and other sophisticated features becomes more widespread, we are bound to see more and more mobile web apps and sites that utilize this important functionality. In the meantime, let’s take a look at some innovative examples that are utilizing offline storage today. Read the rest of this entry »
As we move along in our “Boost Your Mobile Site Appeal” series, we’ll take a look at how integrating a social aspect to your mobile site can give your brand or campaign the extra push it needs to really take off.
It’s quite obvious that mobile phones are inherently social in nature—we use them regularly to communicate with our friends, family, and more often, anyone who cares to listen. comScore recently published a study showing that 52% of mobile users access a social networking site on a daily basis, and almost 80% do so at least once a week. With social networking numbers skyrocketing at a similar pace to mobile web use, it becomes clear that the two are a perfect fit for any company interested in enhancing its mobile initiatives.
Taking advantage of the social network effect via your mobile site comes down to 4 main inter-related ideas: connecting, sharing, interacting, and co-creating. Read the rest of this entry »
Last week we launched the first in a series of posts on how to boost your mobile site’s appeal. This second post in the series will discuss creating a whiz-bang user interface (UI).
Even the best content can be rendered useless by an unfriendly UI. With the booming popularity of smartphones, and their hefty price tags, today’s tech-savvy consumers expect more from a mobile website than a simple list of text links with an occasional image sprinkled in between. If this describes your mobile site, you may be in dire need of an interface lift, especially if the bulk of your customers are smartphone users.
So how can turn your UI from drab to whiz-bang? In short, the key to a successful UI makeover consists of designing the UI for touch (a topic that deserves a separate post) and then kicking it up a couple of notches with sophisticated visual elements and features that accommodate common finger motions such as swipes, flicks, pinches, and resizes. Let’s take a look at a few great examples.
Take a business where “reach out and touch” has a special meaning: Match.com. Match’s mobile site has a whiz-bang UI that includes: Read the rest of this entry »
In the Mobile Web Advantage series that we kicked off last month, we have been exploring the many benefits of moving your company’s services to the mobile web. In this post, we will focus on yet another of these benefits: that mobile shoppers click on ads. According to Google’s recent Mobile Movement study, 42% of smartphone users who see a mobile ad click on it, and 21% of those surveyed cited a mobile ad as a reason to search for something on the mobile web.
Advertisers can’t ignore these trends. eMarketer predicts that by 2015, 46% of the US population will be using smartphones. In line with this trend, mobile ad spending is predicted to increase to more than $2.5 billion by 2014. With numbers like these, it is imperative for brands to focus on highly effective mobile advertising tactics so they do not lose out on potential customer interactions. Read the rest of this entry »