Posts Tagged ‘mobile web tips’
The day has finally come. The relationship between the two of you has seen its up and downs, but you both are ready for the next step. The pit in your stomach is only outweighed by your intense need for one another. You toss all doubts and the butterflies aside, slowly bend down and rest your knee to the floor and fumble around in your pocket for that expensive little detail. There’s nothing more left than to pull out your mobile phone, take a breath and lay it all on the line—“will you buy my product?”
Granted this may be just a slight stretch from reality, but mobile user engagement should be treated with just as much due diligence as popping The Question. Whether you’re a first timer or a seasoned mobile pro, these 5 questions should guide you through the many pitfalls of the constantly evolving mobile landscape and help you design the user experience that delivers pure bliss. Read the rest of this entry »
To close out our five part series on how to add features that maximize a mobile site’s appeal, let’s explore a relatively new mobile technology — offline storage. Unlike the first four features in this series (location functionality, a whiz-bang UI, a touch-optimized UI, social networking) offline storage is largely untapped, primarily because it is still not widely supported by the browsers. But, as support for offline storage and other sophisticated features becomes more widespread, we are bound to see more and more mobile web apps and sites that utilize this important functionality. In the meantime, let’s take a look at some innovative examples that are utilizing offline storage today. Read the rest of this entry »
As we move along in our “Boost Your Mobile Site Appeal” series, we’ll take a look at how integrating a social aspect to your mobile site can give your brand or campaign the extra push it needs to really take off.
It’s quite obvious that mobile phones are inherently social in nature—we use them regularly to communicate with our friends, family, and more often, anyone who cares to listen. comScore recently published a study showing that 52% of mobile users access a social networking site on a daily basis, and almost 80% do so at least once a week. With social networking numbers skyrocketing at a similar pace to mobile web use, it becomes clear that the two are a perfect fit for any company interested in enhancing its mobile initiatives.
Taking advantage of the social network effect via your mobile site comes down to 4 main inter-related ideas: connecting, sharing, interacting, and co-creating. Read the rest of this entry »
Last week we launched the first in a series of posts on how to boost your mobile site’s appeal. This second post in the series will discuss creating a whiz-bang user interface (UI).
Even the best content can be rendered useless by an unfriendly UI. With the booming popularity of smartphones, and their hefty price tags, today’s tech-savvy consumers expect more from a mobile website than a simple list of text links with an occasional image sprinkled in between. If this describes your mobile site, you may be in dire need of an interface lift, especially if the bulk of your customers are smartphone users.
So how can turn your UI from drab to whiz-bang? In short, the key to a successful UI makeover consists of designing the UI for touch (a topic that deserves a separate post) and then kicking it up a couple of notches with sophisticated visual elements and features that accommodate common finger motions such as swipes, flicks, pinches, and resizes. Let’s take a look at a few great examples.
Take a business where “reach out and touch” has a special meaning: Match.com. Match’s mobile site has a whiz-bang UI that includes: Read the rest of this entry »
In the Mobile Web Advantage series that we kicked off last month, we have been exploring the many benefits of moving your company’s services to the mobile web. In this post, we will focus on yet another of these benefits: that mobile shoppers click on ads. According to Google’s recent Mobile Movement study, 42% of smartphone users who see a mobile ad click on it, and 21% of those surveyed cited a mobile ad as a reason to search for something on the mobile web.
Advertisers can’t ignore these trends. eMarketer predicts that by 2015, 46% of the US population will be using smartphones. In line with this trend, mobile ad spending is predicted to increase to more than $2.5 billion by 2014. With numbers like these, it is imperative for brands to focus on highly effective mobile advertising tactics so they do not lose out on potential customer interactions. Read the rest of this entry »
Once you have your conventional website fully functional, it’s time to turn your attention to your mobile presence. Mobile websites are the point of entry for an explosive number of consumers who go online with smartphones, iPads, and similar devices. To make your site do things like drive purchases and improve loyalty, you need to add features that maximize its appeal on the “small screen.” This series of posts describes approaches to take your mobile website from static and hard-to-read to dynamic and hard-to-leave. The series will explore the following five features:
To begin the series, lets talk location, location, location! It’s equally as important for brick-and-mortar real estate as it is for the virtual real estate of a mobile website. Mobile visitors are eager to find you, your products, or your services. Reward them by offering content or incentives that are tied to their current location, enable them to visit you and, ideally, make quick, convenient purchases. Read the rest of this entry »
Last month, we introduced six benefits of moving your companies’ services to the mobile web. In this post, we will drill down into one such benefit to retailers: mobile websites drive people into brick-and-mortar stores. Google’s “Mobile Movement” study found that 55% of consumers who research and browse for goods on their mobile device visit a store afterward, with 40% making an actual purchase from the brick-and-mortar location. Another set of data collected from various retailers shows that 5-7% of their total store visitors are driven by mobile. The key to leveraging the mobile channel effectively is to have a mobile optimized website that addresses consumers’ most burning questions — WHERE is the store, WHAT can I buy, and HOW MUCH money can I save. Read the rest of this entry »
In a previous post from our Mobile Web Advantage series, we explored the various ways that mobile web builds on existing habits. In this post, we will drill down into mobile commerce, which refers to the buying and selling of products and services through a mobile device. Mobile commerce is experiencing such explosive growth that many retailers are rushing to create mobile websites to capitalize on this trend and satisfy their mobile-savvy customers.
Smartphones are rapidly becoming ubiquitous within the mobile population. There are approximately 429.7 million global smartphone subscribers; this number is expected to increase to 1.2 billion by 2015. Furthermore, the global m-commerce market is expected to reach $119 billion by 2015. As this ecosystem expands, customers will begin to expect more and more options for satisfying their shopping needs while on-the-go. Both e-commerce and more traditional brick-and-mortar companies will need to keep up with their consumers by ensuring that their website is usable from a mobile device.
Major brands are beginning to see tremendous growth in the percentage of their business transacted over mobile. For example, in 2010, eBay sold $2 billion worth of merchandize via its mobile channels, tripling its 2009 results. This number is expected to double to $4 billion in 2011. As recently as last month, eBay stated that it expects to process $3 billion in mobile payments via PayPal in 2011, up from $700 million in 2010.
Mobile ticketing, a subset of mobile commerce, is a growing market as well. According to Juniper Research, mobile ticketing transactions are expected to exceed $100 billion worldwide by 2012. Fandango, a leader in the mobile ticketing space, now sees 20% of ticket sales coming through mobile. In fact, 19% of the recent Harry Potter opening weekend revenue of $169 million (that’s $32 million in two days if you’re doing the math) was generated from mobile devices. Fandango’s mobile site, which was developed with the assistance of Trilibis, allows users to search for movies playing in their area in real-time and to buy tickets. In some theaters, users can even hand their phone to the ticket taker for scanning. No standing in line, and no dealing with the clerk or the kiosk. Read the rest of this entry »
A mobile website will put a spring in your step. Just listen to Andrew Koven, a former president of e-commerce and customer experience at upscale shoe seller Steve Madden (@stevemadden_com). Koven was positively clicking his heels when he told attendees at the Mobile Shopping Summit in fall 2010 that the company’s mobile presence had generated $500,000 in mobile sales in just six months. Over that same period, Steve Madden’s share of online traffic coming from mobile devices rose steadily from 4.4 percent to 10.5 percent.
New customers and new sources of revenue are just two of the many benefits of creating a mobile website for your company. This is the first of a series of posts exploring the benefits of mobile websites. Future installments will each examine a key benefit in detail. This introductory overview should serve as a wake-up call: It’s high time you jumped on the mobile website bandwagon. After all, people are now more likely to first experience the Internet through a mobile device than a desktop computer. That’s because more people have cell phone subscriptions (5.2 billion worldwide) than wired broadband Internet connections of the sort used for desktop computers (555 million worldwide) according to mobile marketer mobiThinking (@mobilThinking).
Here are a few more reasons for why your company, brand or service should have presence on the mobile web:
1. What looks good on a 15+” screen looks crammed and busy on a 3.5” screen.
2. What runs sufficiently fast on a dual core processor may become slow on a ARM processor.
3. What flows through broadband quickly doesn’t flow nearly as well in 3G or even 4G.
4. The experience of using a mouse and a large keyboard is quite different from using a touch screen, roller ball or joystick.
5. What makes for an acceptable and relevant user experience when browsing the web leisurely at a desk may become completely unacceptable and useless while marching down a sidewalk.