In the Mobile Web Advantage series that we kicked off last month, we have been exploring the many benefits of moving your company’s services to the mobile web. In this post, we will focus on yet another of these benefits:  that mobile shoppers click on ads. According to Google’s recent Mobile Movement study, 42% of smartphone users who see a mobile ad click on it, and 21% of those surveyed cited a mobile ad as a reason to search for something on the mobile web.

Advertisers can’t ignore these trends. eMarketer predicts that by 2015, 46% of the US population will be using smartphones. In line with this trend, mobile ad spending is predicted to increase to more than $2.5 billion by 2014. With numbers like these, it is imperative for brands to focus on highly effective mobile advertising tactics so they do not lose out on potential customer interactions. (more…)