Posts Tagged ‘MOBILE WEB’
As we reported last year, the Trilibis SNOW® Image Optimization solution (SNOW IO) has been validated for use with IBM® WebSphere® Commerce. Installed as a simple plug-in on any IBM WebSphere Commerce server, SNOW IO automatically identifies images used on every web page and optimizes them for thousands of devices. At runtime, SNOW IO works in conjunction with the web server to identify the type of device that is accessing the website, and to ensure it is served only images optimized for that specific device.
This brings instant performance improvements via dynamic image optimization to thousands of retail websites built using IBM’s advanced ecommerce platform. As part of the process, Trilibis officially became an IBM Business Partner and joined IBM PartnerWorld as an Omni-Channel In-Store & Mobile solution to help IBM WebSphere Commerce users integrate SNOW IO with their websites.
You may have been wondering how this integration works and how to configure SNOW IO. In response, Bob Balfe, worldwide technical sales leader for IBM’s Commerce program, has just published a helpful video to take you through the technical aspects of SNOW IO, how it’s configured within WebSphere Commerce, and how it optimizes images that used in your IBM Aurora storefront. As you’ll see, it’s pretty simple.
The resulting performance increases can be dramatic. During tests that we conducted with IBM, SNOW IO reduced the image weight of IBM WebSphere Commerce pages by 23 to 61 percent. While a number of factors contribute to the overall weight of a web page, in a recent survey of top responsive websites, we found that the size of website images is a significant contributor to lengthy page-load times on mobile devices. SNOW IO can reduce page weight from megabytes to kilobytes, and shave valuable seconds off overall page-load times.
The combination of Trilibis SNOW IO and IBM WebSphere Commerce addresses a key objective for all online retailers: delivering the best possible customer experience across all devices.
Whether it’s “Mobile Web is Dead” or “Mobile Apps Will Soon be Dead“, the last two years have seen some sensationalist opinions by journalists on both sides of the web versus apps debate. And the argument erupted earlier this year after Mark Zuckerberg made a searing statement claiming HTML5 to be Facebook’s biggest mistake.
This past Tuesday evening the battle raged on, albeit in a less apocalyptic tone, as I had the pleasure of attending a good old fashioned mobile web vs apps debate hosted by Ben Galbraith and Dion Almaer from Walmart Labs (@WalmartLabs).
Sidenote: I’ve seen Ben and Dion (former key WebOS team members at Palm) present a couple different times over the years and they do a great job in making things interesting and bringing a lot of history into the discussion—Tuesday’s meetup was no different.
Shopping season, aka the holiday season, is once again upon us and we are all enjoying the barrage of promotional emails flooding our mailboxes. Like many travelers during the Thanksgiving week, I only carried my phone and tablet—no laptop. As such, I was forced to consume the content retailers were sending my way mobile style.
We’ve written several articles, hosted a number of discussions and argued on numerous panels against miniaturization. The reason is quite simple – shrinking down web assets and stripping features to a minimum to fit a smaller mobile screen significantly limits engagement opportunities. Miniaturization also ignores that mobile user behavior is influenced by the inherent characteristics of the mobile device – location, click-to-call, text messaging, barcode scanning, swiping or tapping. So if the website’s content is simply miniaturized for mobile, it fails to take advantage of some of the powerful features that tablets and smartphones offer.
While I can go on-and-on about the problems with miniaturization (and its twin brother, screen scraping), for once, I’ll use a comic to illustrate our point of view (shared by Brad Frost during this week’s Breaking Development Conference in Dallas). Cheers!
If you own a Smartphone, you’re not alone. In the U.S., smartphones account for half of all mobiles and that number is expected to rise to 70-percent in 2013. By 2015, IDC predicts that more people will be accessing the Internet via their mobile than on their PC.
Welcome to The Mobile Majority
The rise in smartphone use is fundamentally changing the way people search for things online. Innovations in smartphone technology are giving users the same (if not better) online experience on their mobile devices compared to their PCs. Many people actually prefer to use their smartphone as opposed to their PC because of the ability and convenience to search on the go, anytime, anyplace, anywhere.
Google reports that in 2011, 79% of smartphone owners used their mobile to help with shopping and 74% made a purchase as a result. This trend is expected to continue to grow. Juniper Research predicts that mobile payments will quadruple to $630 billion by 2014. Read the rest of this entry »