Posts Tagged ‘mobile user experience’

2011: Mobile Year in Review — Q&A with Deepak Thomas, General Manager of Classifieds at eBay.

December 20th, 2011 by

It is time for our next post in the “2011: A Mobile Year in Review” – our Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.

In this post, Deepak Thomas, General Manager of Classifieds at eBay (@ebay) shares with us what catalysts contributed to the growth of mobile at eBay Classifieds and how his business unit evolved their mobile presence in 2011. Lastly, Deepak talks about the shrink-wrapped software days and why he’s glad they are behind us.

Deepak Thomas is the General Manager at eBay Classifieds US. He was previously GM of Mobile Classifieds at eBay with responsibilities for their global mobile properties in Americas, EMEA, and APAC. Prior to that, he was GM of Mobile Products at IAC/Match.com and held  various product and partner development roles at Oracle Corp.’s Mobile Products division. He also held P&L responsibility for the ESPN wireless remote product while at Chicago-based mobile startup tvCompass Inc., where he also served as Director of product marketing. Deepak holds an MBA in Marketing and Finance from the University of Chicago.

Q – What was the single biggest mobile innovation you saw this year?

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It is time for our next post in the “2011: A Mobile Year in Review” – our Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers. In this post, Deepak Thomas, ... Read More


5 Prerequisites For Successful Customer Engagement

November 30th, 2011 by

The day has finally come. The relationship between the two of you has seen its up and downs, but you both are ready for the next step. The pit in your stomach is only outweighed by your intense need for one another. You toss all doubts and the butterflies aside, slowly bend down and rest your knee to the floor and fumble around in your pocket for that expensive little detail. There’s nothing more left than to pull out your mobile phone, take a breath and lay it all on the line—“will you buy my product?”

Granted this may be just a slight stretch from reality, but mobile user engagement should be treated with just as much due diligence as popping The Question. Whether you’re a first timer or a seasoned mobile pro, these 5 questions should guide you through the many pitfalls of the constantly evolving mobile landscape and help you design the user experience that delivers pure bliss. Read the rest of this entry »

The day has finally come. The relationship between the two of you has seen its up and downs, but you both are ready for the next step. The pit in your stomach is only outweighed by your intense need for ... Read More


Boost Your Mobile Site’s Appeal: Offline Storage

October 11th, 2011 by

To close out our five part series on how to add features that maximize a mobile site’s appeal, let’s explore a relatively new mobile technology — offline storage. Unlike the first four features in this series (location functionality, a whiz-bang UI, a touch-optimized UI, social networking) offline storage is largely untapped, primarily because it is still not widely supported by the browsers. But, as support for offline storage and other sophisticated features becomes more widespread, we are bound to see more and more mobile web apps and sites that utilize this important functionality. In the meantime, let’s take a look at some innovative examples that are utilizing offline storage today. Read the rest of this entry »

To close out our five part series on how to add features that maximize a mobile site’s appeal, let’s explore a relatively new mobile technology — offline storage. Unlike the first four features in this series (location functionality, a whiz-bang ... Read More


Boost Your Mobile Site’s Appeal: Create a Touch-Optimized UI

September 26th, 2011 by

When building a mobile website, you want your customers to feel they can reach out and touch your products and services. That’s just what Disney had in mind for their Aulani Resort and Spa mobile site. Go to m.disneyaulani.com (developed by Trilibis) on your iPhone or Android device and explore the resort by tap expandable menus and Swipe galleries make it easy for anyone to browse the alluring photos and wallpaper section. Touch-optimized features like these makes exploring the resort via a smartphone as easy and relaxing as sunbathing by its Wailana Pool.

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When building a mobile website, you want your customers to feel they can reach out and touch your products and services. That’s just what Disney had in mind for their Aulani Resort and Spa mobile site. Go to m.disneyaulani.com (developed ... Read More


Mobile Web Advantage #6: The Mobile Web Builds on Existing Customer Relationships

September 22nd, 2011 by

This is the last post of the Mobile Web Advantage series that we kicked off recently.  In this final post, we will examine the final benefit, that the mobile web builds on existing customer relationships. Customers who already know and love your products and services will be happy to see you are on the “small screen” and willing to interact with your brand on the mobile web.  According to a study done by Hipcricket, 40% of consumers would subscribe to a mobile loyalty club with a brand they already trust.  This receptiveness enables marketers to enhance their existing loyalty programs, thus extending their level of engagement with existing customers and attracting new customers via special offers and promotions. Read the rest of this entry »

This is the last post of the Mobile Web Advantage series that we kicked off recently.  In this final post, we will examine the final benefit, that the mobile web builds on existing customer relationships. Customers who already know and ... Read More