Posts Tagged ‘mobile usability’

5 Prerequisites For Successful Customer Engagement

November 30th, 2011 by

The day has finally come. The relationship between the two of you has seen its up and downs, but you both are ready for the next step. The pit in your stomach is only outweighed by your intense need for one another. You toss all doubts and the butterflies aside, slowly bend down and rest your knee to the floor and fumble around in your pocket for that expensive little detail. There’s nothing more left than to pull out your mobile phone, take a breath and lay it all on the line—“will you buy my product?”

Granted this may be just a slight stretch from reality, but mobile user engagement should be treated with just as much due diligence as popping The Question. Whether you’re a first timer or a seasoned mobile pro, these 5 questions should guide you through the many pitfalls of the constantly evolving mobile landscape and help you design the user experience that delivers pure bliss. Read the rest of this entry »

The day has finally come. The relationship between the two of you has seen its up and downs, but you both are ready for the next step. The pit in your stomach is only outweighed by your intense need for ... Read More


The Acquisition-Behavior-Outcome Method of Mobile Analytics

November 9th, 2011 by

Last month we discussed our Top 5 Indicators for Mobile Analytics and gave you a general overview of the types of metrics you should be looking at when judging the performance of your mobile website. Today, we’d like to take things just a step further and dive into a key method of analytics reporting. This method, outlined last week in a highly recommended webinar by Google exec, Avinash Kaushik, will allow your analytics team to get a better understanding of your overall mobile success and how to optimize your site in certain areas to increase this success.

An Acquisition-Behavior-Outcome (A-B-O) report can be created in any of the top analytics providers and will deliver the full story of your website’s performance utilizing any number of different metrics. It takes into account the end to end journey of your visitors, from the time they land on your site to the time they leave or complete a specific task or goal. These three segments should be integral pieces in each and every single analytics report you create.

Read the rest of this entry »

Last month we discussed our Top 5 Indicators for Mobile Analytics and gave you a general overview of the types of metrics you should be looking at when judging the performance of your mobile website. Today, we’d like to take ... Read More


Boost Your Mobile Site’s Appeal: Create a Touch-Optimized UI

September 26th, 2011 by

When building a mobile website, you want your customers to feel they can reach out and touch your products and services. That’s just what Disney had in mind for their Aulani Resort and Spa mobile site. Go to m.disneyaulani.com (developed by Trilibis) on your iPhone or Android device and explore the resort by tap expandable menus and Swipe galleries make it easy for anyone to browse the alluring photos and wallpaper section. Touch-optimized features like these makes exploring the resort via a smartphone as easy and relaxing as sunbathing by its Wailana Pool.

Read the rest of this entry »

When building a mobile website, you want your customers to feel they can reach out and touch your products and services. That’s just what Disney had in mind for their Aulani Resort and Spa mobile site. Go to m.disneyaulani.com (developed ... Read More


Boost Your Mobile Site’s Appeal: Design a Whiz-Bang UI

September 15th, 2011 by

Last week we launched the first in a series of posts on how to boost your mobile site’s appeal. This second post in the series will discuss creating a whiz-bang user interface (UI).

Even the best content can be rendered useless by an unfriendly UI. With the booming popularity of smartphones, and their hefty price tags, today’s tech-savvy consumers expect more from a mobile website than a simple list of text links with an occasional image sprinkled in between. If this describes your mobile site, you may be in dire need of an interface lift, especially if the bulk of your customers are smartphone users.

So how can turn your UI from drab to whiz-bang? In short, the key to a successful UI makeover consists of designing the UI for touch (a topic that deserves a separate post) and then kicking it up a couple of notches with sophisticated visual elements and features that accommodate common finger motions such as swipes, flicks, pinches, and resizes. Let’s take a look at a few great examples.

Take a business where “reach out and touch” has a special meaning: Match.com. Match’s mobile site has a whiz-bang UI that includes: Read the rest of this entry »

Last week we launched the first in a series of posts on how to boost your mobile site’s appeal. This second post in the series will discuss creating a whiz-bang user interface (UI). Even the best content can be rendered ... Read More


Boost Your Mobile Site’s Appeal: Add Location Functionality

September 6th, 2011 by

Once you have your conventional website fully functional, it’s time to turn your attention to your mobile presence. Mobile websites are the point of entry for an explosive number of consumers who go online with smartphones, iPads, and similar devices. To make your site do things like drive purchases and improve loyalty, you need to add features that maximize its appeal on the “small screen.” This series of posts describes approaches to take your mobile website from static and hard-to-read to dynamic and hard-to-leave. The series will explore the following five features:

  1. Location Functionality
  2. Whiz-Bang UI
  3. Touch-Optimised UI
  4. Social Networking
  5. Offline Storage

To begin the series, lets talk location, location, location! It’s equally as important for brick-and-mortar real estate as it is for the virtual real estate of a mobile website. Mobile visitors are eager to find you, your products, or your services. Reward them by offering content or incentives that are tied to their current location, enable them to visit you and, ideally, make quick, convenient purchases. Read the rest of this entry »

Once you have your conventional website fully functional, it’s time to turn your attention to your mobile presence. Mobile websites are the point of entry for an explosive number of consumers who go online with smartphones, iPads, and similar devices. ... Read More