Posts Tagged ‘mobile strategy’
We’ve written several articles, hosted a number of discussions and argued on numerous panels against miniaturization. The reason is quite simple – shrinking down web assets and stripping features to a minimum to fit a smaller mobile screen significantly limits engagement opportunities. Miniaturization also ignores that mobile user behavior is influenced by the inherent characteristics of the mobile device – location, click-to-call, text messaging, barcode scanning, swiping or tapping. So if the website’s content is simply miniaturized for mobile, it fails to take advantage of some of the powerful features that tablets and smartphones offer.
While I can go on-and-on about the problems with miniaturization (and its twin brother, screen scraping), for once, I’ll use a comic to illustrate our point of view (shared by Brad Frost during this week’s Breaking Development Conference in Dallas). Cheers!
Yesterday brought quite the commotion to our office in San Mateo! As part of NBC Bay Area coverage on the release of the iPhone 5, Scott Budman, the Tech and Business reporter for NBC, stopped by the office to get our opinion on what the additional half inch of screen real estate means for developers and brands.
Expanding the smartphone screen area is not a new trend for mobile device makers. In Apple’s case, even half an inch in screen length presents a big opportunity for developers to incorporate additional functionality and content for their users and ultimately create better engagement. Likewise, others might take advantage of the extra space through advertising, making them less intrusive given that there is more room to display content. Monetization on mobile is something that many companies are struggling to keep up with (i.e. Facebook). A tiny increase in screen might be just the answer they are looking for.
You can check out the full segment below.
Let us know what you think of the updated 4in screen in the comments or on Twitter @TrilibisMobile.
If you own a Smartphone, you’re not alone. In the U.S., smartphones account for half of all mobiles and that number is expected to rise to 70-percent in 2013. By 2015, IDC predicts that more people will be accessing the Internet via their mobile than on their PC.
Welcome to The Mobile Majority
The rise in smartphone use is fundamentally changing the way people search for things online. Innovations in smartphone technology are giving users the same (if not better) online experience on their mobile devices compared to their PCs. Many people actually prefer to use their smartphone as opposed to their PC because of the ability and convenience to search on the go, anytime, anyplace, anywhere.
Google reports that in 2011, 79% of smartphone owners used their mobile to help with shopping and 74% made a purchase as a result. This trend is expected to continue to grow. Juniper Research predicts that mobile payments will quadruple to $630 billion by 2014. Read the rest of this entry »
Earlier this year, I reviewed where the mobile industry stood in terms of fragmentation and reviewed how big of a problem it really was. Well, now that we’re a few months down the road, unfortunately not much has changed. And if anything, the problem is only being fueled with the unveiling of brand new Blackberry device and OS.
In February’s post, I came to an unfavorable conclusion in regards to a fragmentation magic bullet—i.e. that there isn’t one. But today, I wanted to take a different approach to finding a “solution” by looking at the problem from a different angle….
Could fragmentation be actually a good thing? Read the rest of this entry »