Posts Tagged ‘mobile shopping’
Shopping season, aka the holiday season, is once again upon us and we are all enjoying the barrage of promotional emails flooding our mailboxes. Like many travelers during the Thanksgiving week, I only carried my phone and tablet—no laptop. As such, I was forced to consume the content retailers were sending my way mobile style.
It’s already October, and the rapid succession of fall holidays is well underway. According to the Mobile Audience Guide, 50% of mobile consumers view their mobile devices as holiday shopping resources for product, store or sale information, and in a recent survey by PayPal, 46% of respondents said that they plan to make holiday purchases with mobile devices this year. Furthermore, Google predicts that more than 1/3 of smartphone and tablet users plan to start their Christmas shopping before Thanksgiving.
The holiday season is a unique time of the year due to shoppers’ frenzied focus on purchasing. There is no concept of “if” in their shopping plans; only “when,” “where,” “what,” and “how much.” Ultimately, if you don’t have your mobile holiday plans together, you’d better do it soon or you’ll miss out on a huge opportunity. This post will give you some tips and tricks to consider as you plan your holiday mobile marketing strategy. Read the rest of this entry »
Mobile Web Advantage #4: Mobile Consumers Turn to Their Phones When They’re Looking for Ways to Spend Their MoneyAugust 31st, 2011 by Trilibis Blogging Team
This marks the halfway point in our weekly Mobile Web Advantage series. In this post we will discuss the increasingly important role that mobile devices play in consumers’ multichannel shopping experience.
First, consumers are spending a lot of time browsing on their mobile phones. 1 in 5 mobile users is accessing the mobile web every day — a number that is only expected to increase. This trend is largely driven by increased smartphone penetration — according to Google, half of US adults will be carrying a smartphone by year end. Read the rest of this entry »