Posts Tagged ‘mobile shopping’

Holiday Shopping: Mobile Style

November 29th, 2012 by

Shopping season, aka the holiday season, is once again upon us and we are all enjoying the barrage of promotional emails flooding our mailboxes. Like many travelers during the Thanksgiving week, I only carried my phone and tablet—no laptop. As such, I was forced to consume the content retailers were sending my way mobile style.

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Shopping season, aka the holiday season, is once again upon us and we are all enjoying the barrage of promotional emails flooding our mailboxes. Like many travelers during the Thanksgiving week, I only carried my phone and tablet—no laptop. As ... Read More


2011: Mobile Year in Review — Q&A with Rick Mathieson, Strategic Marketing Expert and Author of Branding Unbound and The On-Demand Brand

December 21st, 2011 by

Welcome to the third article of our “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.

In this post, we interview Rick Mathieson (@RickMathieson), strategic marketing guru and digital marketing adviser to FedEx, Virgin America, Bloomingdales, Procter & Gamble, Yahoo, Kraft Foods, MasterCard, Warner Bros., Hard Rock Café, Accenture and many others. Rick shares with us why mobile payments and augmented reality are on his list of top innovations of 2011, why mobile is the cornerstone of a brand’s marketing strategy and what brands can learn from last year’s experiences to realize high ROI from mobile in 2012. Lastly, Rick unveils his predictions for the next twelve months and names 2012 as the year of… Well, you’ll have to read the rest of the article to find out.

Rick Mathieson is an award-winning writer, author and creative strategist. Heralded as “a strategic marketing expert” by Harvard Business School’s Working Knowledge, his research into next generation business models has earned praise from USA Today. And his insights on postmodern marketing have been featured in ADWEEK, Advertising Age, Wired, Forbes and on MSNBC, CNN Radio and NPR. His book BRANDING UNBOUND has ranked as the world’s #1 best-selling book on mobile marketing. And his new book THE ON-DEMAND BRAND was an Amazon #1 “Hot New Release” and has been described as “Required reading for the digital age” for its strategic approach to delivering blockbuster brand experiences through digital innovation. Learn more at RickMathieson.com.

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Welcome to the third article of our “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers. In this post, we interview Rick Mathieson (@RickMathieson), ... Read More


Santa is Making a List and Checking it Twice: From His Mobile Device

October 13th, 2011 by

mobile shopping during the holidayIt’s already October, and the rapid succession of fall holidays is well underway. According to the Mobile Audience Guide, 50% of mobile consumers view their mobile devices as holiday shopping resources for product, store or sale information, and in a recent survey by PayPal, 46% of respondents said that they plan to make holiday purchases with mobile devices this year. Furthermore, Google predicts that more than 1/3 of smartphone and tablet users plan to start their Christmas shopping before Thanksgiving.

The holiday season is a unique time of the year due to shoppers’ frenzied focus on purchasing. There is no concept of “if” in their shopping plans; only “when,” “where,” “what,” and “how much.” Ultimately, if you don’t have your mobile holiday plans together, you’d better do it soon or you’ll miss out on a huge opportunity. This post will give you some tips and tricks to consider as you plan your holiday mobile marketing strategy. Read the rest of this entry »

It’s already October, and the rapid succession of fall holidays is well underway. According to the Mobile Audience Guide, 50% of mobile consumers view their mobile devices as holiday shopping resources for product, store or sale information, and in a ... Read More


Mobile Web Advantage #4: Mobile Consumers Turn to Their Phones When They’re Looking for Ways to Spend Their Money

August 31st, 2011 by

This marks the halfway point in our weekly  Mobile Web Advantage series. In this post we will discuss the increasingly important role that mobile devices play in consumers’ multichannel shopping experience.

First, consumers are spending a lot of time browsing on their mobile phones. 1 in 5 mobile users is accessing the mobile web every day — a number that is only expected to increase. This trend is largely driven by increased smartphone penetration — according to Google, half of US adults will be carrying a smartphone by year end. Read the rest of this entry »

This marks the halfway point in our weekly  Mobile Web Advantage series. In this post we will discuss the increasingly important role that mobile devices play in consumers’ multichannel shopping experience. First, consumers are spending a lot of time browsing ... Read More