Posts Tagged ‘mobile optimized’
A friend of mine once said, just before I got married, “Look, if anything can go wrong on your wedding day, it will.” This familiar Murphy’s Law idiom can easily be applied to any LIVE technical demonstration, where the odds of something going wrong are directly proportional to the number of people watching.
A couple of weeks ago, our partner, LivePerson, invited me to present with them at Internet Week in New York. Given the short time frame for setup prior to our session, “Mobile? We Have an App for That!”, my co-presenters and I had heck of a time getting our mobile-optimized chat to work on several devices. This was partially due to the number of devices on which we intended to demo the chat, but also because of the surprising lack of WiFi Internet bandwidth at a conference focusing on just that, the Internet. Read the rest of this entry »
In my spare time, I’ve been blogging about music and the arts via the Blogger platform since 2005. This past weekend, I logged into my account and a pop-up asked if I would like to have my site optimized for mobile web. As mobile web continues its rapid ascent, and brands realize how imperative it is in terms of engagement, this came as little surprise. Without hesitation, I hit “Yes.” And since I work at Trilibis, where our focus is mobile web design and optimization, I was excited to see what Google-owned Blogger would have in store.
After saving my settings, I grabbed my iPhone and launched my blog. Although my original fonts and color scheme were compromised, my blog actually did fit on the screen, making the mobile experience much more preferable to seeing a full site. That said, I realized that this is just a blog. In other words, pretty straight forward… No hosted video, buying capabilities, search, heavy graphics, customized layout or dynamic content that is essential for most brands and destination sites. I then asked a friend, whose device of choice is a Blackberry, to take a look at the blog. His phone loaded the regular web version of my site, and not the mobile optimized… As I investigated some more (tried a Windows and Palm phone), it appears that the site was only optimized for iPhone and Android devices.
Now don’t get me wrong, I applaud Google for adding mobile web to its Blogger capabilities. And their inclusion of mobile web only bolsters the argument that mobile web is becoming the leader in terms of how we view content on mobile. That said, similar to viewing a brand’s website on a computer, consumers expect a dynamic, clean, organized and engaging experience via the mobile web, on their device of choice.
Mobile web is quickly becoming a core element in entertainment, shopping, publishing and perhaps most importantly, in brand exposure and awareness. As we quickly move to a mobile-based world, it is essential that your site rides the wave.
The first thing that I do in the morning is check my email… which is generally before getting out of bed since my mobile phone is handily right next to me. I then use my phone to quickly check email over breakfast and another 5-6 times throughout the day (or more if I am out of the office).
Apparently, I am not that unique. According to Comscore, over 70 million mobile users (30% of all mobile subscribers) check their email on their mobile phones — an increase of 36% from previous year.
Like most folks, I receive a variety of email offers in my inbox. When I see something interesting with a clever call to action, I typically feel compelled to act upon it. What follows next is often a disappointment. It seems that most companies still don’t have a mobile optimized site and instead present their customers with broken UI’s and oversized pinch-and-drag pages that never seem to load properly.
In this day and age of smartphone ownership crossing the 100M mark, every sizable company should have a mobile optimized site. But the importance is vastly magnified if email is in the core part of its marketing mix.
Apparently, tablets are not as “mobile” as you might think… A recent study by Nielsen found that tablets make much better bed buddies than out-and-about partners in crime. And, it looks like they are first-rate TV watching companions, too.
While many of the tablet usage patterns are still evolving, one thing is clear – consumers love to swoosh, pinch, drag and tap. So if you already have a website, making sure that it renders on a tablet is not enough – you’ve got to optimize it for touch.
Ready to take to take your tablet experience a couple of steps further? Consider how your customers interact with your content via a tablet. Need help with zeroing in on key use cases? The Nielsen report is a good start.