Posts Tagged ‘mobile optimized’

2011: A Mobile Year in Review — Series Kick-off

December 7th, 2011 by

Its undeniable that mobile devices have taken unprecedented root in the lives of millions of Americans and billions across the globe in the past 12 months. We are connected 24/7. We simply can not sleep, work, eat, vacation, shop or even go to the loo without our mobile devices. For the first time in history, the number of smartphones in circulation is close to eclipsing the number of feature phones. Tablets, grew to become so dominant, they are infringing on PC market share.

To recap all that happened in the world of mobile in 2011, we are kicking off a short series “2011: A Mobile Year in Review” featuring mobile industry luminaries, media executives and brand marketers. They will guide us through this year’s key innovations, noteworthy campaigns, effective mobile techniques, smartphone and tablet trends, HTML5 adoption and other hot mobile topics.

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Its undeniable that mobile devices have taken unprecedented root in the lives of millions of Americans and billions across the globe in the past 12 months. We are connected 24/7. We simply can not sleep, work, eat, vacation, shop or ... Read More

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5 Prerequisites For Successful Customer Engagement

November 30th, 2011 by

The day has finally come. The relationship between the two of you has seen its up and downs, but you both are ready for the next step. The pit in your stomach is only outweighed by your intense need for one another. You toss all doubts and the butterflies aside, slowly bend down and rest your knee to the floor and fumble around in your pocket for that expensive little detail. There’s nothing more left than to pull out your mobile phone, take a breath and lay it all on the line—“will you buy my product?”

Granted this may be just a slight stretch from reality, but mobile user engagement should be treated with just as much due diligence as popping The Question. Whether you’re a first timer or a seasoned mobile pro, these 5 questions should guide you through the many pitfalls of the constantly evolving mobile landscape and help you design the user experience that delivers pure bliss. Read the rest of this entry »

The day has finally come. The relationship between the two of you has seen its up and downs, but you both are ready for the next step. The pit in your stomach is only outweighed by your intense need for ... Read More


Boost Your Mobile Site’s Appeal: Add Social Features

October 5th, 2011 by

As we move along in our “Boost Your Mobile Site Appeal” series, we’ll take a look at how integrating a social aspect to your mobile site can give your brand or campaign the extra push it needs to really take off.

It’s quite obvious that mobile phones are inherently social in nature—we use them regularly to communicate with our friends, family, and more often, anyone who cares to listen. comScore recently published a study showing that 52% of mobile users access a social networking site on a daily basis, and almost 80% do so at least once a week. With social networking numbers skyrocketing at a similar pace to mobile web use, it becomes clear that the two are a perfect fit for any company interested in enhancing its mobile initiatives.

Taking advantage of the social network effect via your mobile site comes down to 4 main inter-related ideas: connecting, sharing, interacting, and co-creating. Read the rest of this entry »

As we move along in our “Boost Your Mobile Site Appeal” series, we’ll take a look at how integrating a social aspect to your mobile site can give your brand or campaign the extra push it needs to really take ... Read More


Boost Your Mobile Site’s Appeal: Create a Touch-Optimized UI

September 26th, 2011 by

When building a mobile website, you want your customers to feel they can reach out and touch your products and services. That’s just what Disney had in mind for their Aulani Resort and Spa mobile site. Go to m.disneyaulani.com (developed by Trilibis) on your iPhone or Android device and explore the resort by tap expandable menus and Swipe galleries make it easy for anyone to browse the alluring photos and wallpaper section. Touch-optimized features like these makes exploring the resort via a smartphone as easy and relaxing as sunbathing by its Wailana Pool.

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When building a mobile website, you want your customers to feel they can reach out and touch your products and services. That’s just what Disney had in mind for their Aulani Resort and Spa mobile site. Go to m.disneyaulani.com (developed ... Read More


Mobile Website vs. App: Top 9 Dilemmas

August 3rd, 2011 by

Mobile Website v.s. AppBusinesses are rapidly moving towards utilizing the mobile device as an integral part of their marketing strategies. Mobile marketing spending is expected to quadruple to $1.2 billion (yes, with a ‘B’)  in 2015, from $313 million just a year ago, according to ABI Research. However, the larger the role that mobile plays as a marketing channel, the more choices that must be made in how to deploy the marketing message. One common question is whether to prioritize developing a native smartphone application or providing customers with a mobile-optimized website. There are many advantages in favor of the latter, particularly for companies just getting their feet wet in the mobile pool.

Broad Distribution and Large Market Size: There is a reason they call it the World Wide Web:  it is accessible to everyone. With 35% of American adults using an Android device, 24% using an iPhone and another 24% using BlackBerry, you’re probably thinking that it’d be great to reach ALL of them. With a mobile optimized website you actually can (even those with simpler phones). Furthermore, mobile sites can help boost traffic to your traditional website and social media presence, thereby increasing your distribution even further.

Less $$$: From both a cost and a revenue perspective, mobile websites win over apps hands-down. But development costs for iPhone apps can run at least $35K for a reasonably functional app. Adding Android and Blackberry, will bring you to $105K+. Mobile websites are significantly less expensive because there is no need to develop three or four different versions to cover multiple OEM’s. As for revenue, would you rather keep all your proceeds or only 70%?  Enough said.

Faster Time to Market: Closely linked to the cost issue, it is MUCH quicker to optimize your existing website for mobile devices than it is to create a mobile app from scratch and complete the approval process.

 

Read the rest of this entry »

Businesses are rapidly moving towards utilizing the mobile device as an integral part of their marketing strategies. Mobile marketing spending is expected to quadruple to $1.2 billion (yes, with a ‘B’)  in 2015, from $313 million just a year ago, ... Read More