Posts Tagged ‘mobile optimized’

Top 5 Objectives for Investing in Mobile Web – Generate Revenue

March 22nd, 2012 by

This post is the final entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered increasing engagement, customer satisfaction, appearing innovative and building loyalty.

Let’s face it, when all is said and done, making money is an integral part of business. And with the U.S. mobile market booming into the hundreds of millions of devices and billions in commerce and advertising dollars, what better way to generate some additional revenue than through these little smart devices at our fingertips 95% of the day?

It makes sense that over one-fourth of marketing decision makers selected revenue generation as an important part of their mobile strategy. But however important revenue generation is to your mobile strategy, I encourage you to go back and make sure you understand the first four objectives in this series. Customer engagement, satisfaction, innovation and loyalty are all catalysts toward increased revenue. Without a satisfied and loyal customer procured through proper engagement and innovative techniques, you can almost certainly kiss any hopes for increased mobile revenue goodbye.

In this post we’re going to take a look at how your mobile site can get you a slice of the mobile revenue pie. Read the rest of this entry »

This post is the final entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered increasing engagement, customer satisfaction, appearing innovative and building loyalty. Let’s face it, when all is said and done, making ... Read More



Top 5 Objectives for Investing in Mobile Web – Increase Engagement

February 16th, 2012 by

Tips and How-to’s

It’s all too clear these days that a mobile optimized website is no longer a “want”, but a “need” for companies big and small. Last week, we introduced you to a set of statistics that outlined the top 5 objectives companies have while investing in mobile. Over half of the surveyed respondents included increasing customer engagement in their answers, making it the most common objective…not entirely surprising.

A marketer’s job is to increase, and maximize, their brands’ relationship with the customer — that’s Marketing 101. Mobile devices provide an always-on, always-connected channel to foster this relationship. Those that aren’t utilizing this powerful device are missing out on engaging with their customers in today’s hyper-connected consumer landscape.

Read the rest of this entry »

Tips and How-to’s It’s all too clear these days that a mobile optimized website is no longer a “want”, but a “need” for companies big and small. Last week, we introduced you to a set of statistics that outlined the ... Read More


Mobile SEO: Fact or Fiction?

January 17th, 2012 by

Recently, we’ve been having some internal discussion regarding SEO and how it affects mobile—or more importantly how mobile optimized sites affect SEO. The conversation originated after stumbling upon an intentionally provocative blog post from October of last year titled “Mobile SEO is a Myth” by Ryan Jones from Search Engine Journal. What really got our discussion juices flowing was not just the article itself, which takes an extreme stance on the triviality of mobile-optimized SEO, but the healthy debate in the comments section that follows.  Although the article is a few months old, the topic is highly relevant (and increasingly so) and it’s a good time to take a fresh look at what really is going on with the mobile SEO landscape.

Merely looking at the article, it’s quite obvious opinions on mobile SEO are as diverse and polarized as a lot of developer’s perspectives on mobile web strategy in general. Opponents of mobile SEO, like Ryan, brush it off as either a buzzword with no deeper significance past boosting a sales pitch, or as a case of mistaken identity for localized search. But is this really the case? Or is this too simplistic of view on the impact that mobile devices can have on search results? We think the latter is likely the case and here’s why:

Read the rest of this entry »

Recently, we’ve been having some internal discussion regarding SEO and how it affects mobile—or more importantly how mobile optimized sites affect SEO. The conversation originated after stumbling upon an intentionally provocative blog post from October of last year titled “Mobile ... Read More


2011: A Mobile Year in Review — Q&A with Ethan Alexander, VP of Mobile at LivePerson, Inc

December 27th, 2011 by

Welcome to the fourth installment of our 2011: A Mobile Year in Review Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.

In this post, we interview Ethan Alexander, VP of Mobile for LivePerson, Inc (@LivePerson) and leading industry figure for over 15 years. Ethan shares why it’s difficult to choose only one great mobile innovation this year, why LivePerson’s clients are so interested in advancing their mobile initiatives and why mobile chat is essential to the customer experience. Lastly, Ethan compares mobile growth to the early days of the internet and decides what he thinks 2012 will bring.

Ethan Alexander is the VP of Mobile for LivePerson, Inc., which provides online engagement solutions that facilitate real-time assistance and advice. The company’s hosted platform supports and manages real-time online interactions for businesses and independent experts. With its B2B services, chat, voice/click-to-call, email, self-service/knowledgebase and now mobile interactions are managed from a single agent desktop. Ethan spearheads the company’s efforts to extend real-time, intelligent interactions beyond the browser to anywhere with mobile service. Previous to LivePerson, Ethan was a part of the mobile leadership team at Salesforce.com where he helped develop their mobile platform and business strategy from the ground up after the 2006 purchase of Sendia, where he ran business development and partner efforts. Through the years, Ethan has worked closely with leading device manufacturers, various network operators and mobile integration and app development partners.

Read the rest of this entry »

Welcome to the fourth installment of our 2011: A Mobile Year in Review Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers. In this post, we interview Ethan Alexander, VP of ... Read More