Posts Tagged ‘mobile-first’

The Mobile Majority

September 4th, 2012 by

If you own a Smartphone, you’re not alone. In the U.S., smartphones account for half of all mobiles and that number is expected to rise to 70-percent in 2013. By 2015, IDC predicts that more people will be accessing the Internet via their mobile than on their PC.

Welcome to The Mobile Majority

The rise in smartphone use is fundamentally changing the way people search for things online. Innovations in smartphone technology are giving users the same (if not better) online experience on their mobile devices compared to their PCs. Many people actually prefer to use their smartphone as opposed to their PC because of the ability and convenience to search on the go, anytime, anyplace, anywhere.

Google reports that in 2011, 79% of smartphone owners used their mobile to help with shopping and 74% made a purchase as a result. This trend is expected to continue to grow. Juniper Research predicts that mobile payments will quadruple to $630 billion by 2014. Read the rest of this entry »

If you own a Smartphone, you’re not alone. In the U.S., smartphones account for half of all mobiles and that number is expected to rise to 70-percent in 2013. By 2015, IDC predicts that more people will be accessing the ... Read More