Posts Tagged ‘mobile engagement’
Powered by SNOW, which automatically ensures device-specific rendering of web pages for more than 4,000 devices, HP TeamSite enables marketers to boost engagement with the widest possible audience of mobile visitors.
SAN MATEO, Calif.—January 27, 2014: Trilibis, the leader in One Web development, today announced it has been selected by HP Autonomy to deliver advanced mobility functionality to HP TeamSite customers. Trilibis’ SNOW (Software eNabling One Web) technology will enable TeamSite-powered websites to be device-aware and optimized for any mobile device, tablet or desktop browser.
HP TeamSite provides a wide range of innovations to help marketers deliver more engaging customer experiences across email, mobile, and social media touch points. SNOW server-side page optimization enables HP TeamSite to support device detection and automatic device-specific rendering of web pages for more than 4,000 devices. The new mobility functionality means marketers that use HP TeamSite can now extend pixel-perfect web experiences to a wide range of mobile devices through SNOW’s multi-device adaptation capabilities, boosting engagement with an increasingly mobile audience.
“SNOW is perfect for web content management systems such as HP TeamSite because it offloads all mobile device detection and content optimization processing to the server, enabling TeamSite customers to expand the reach of their websites to a wide range of mobile devices in different geographical markets,” said Ted Verani, SVP sales and marketing, Trilibis. “Our technology ensures optimized content presentation on an ever-growing number of devices and platforms.”
“Ensuring optimal presentation of web content on the widest possible variety of mobile devices was a major priority for us,” said Gabriele Di Piazza, vice president of marketing, Marketing Optimization, HP Autonomy. “With Trilibis’ SNOW technology incorporated into TeamSite, customers can rapidly build compelling and relevant mobile experiences.”
With Trilibis SNOW, TeamSite delivers the best possible responsive web experience for multiple devices by moving device optimization to the web server. To enable device-specific experiences and layout, TeamSite developers simply add HTML5-compliant SNOW tags to TeamSite components and pages within TeamSite. These tags specify if and how content, page layout, and styling should be displayed on a given device, OS, or browser.
When a desktop or mobile browser requests a web page, the SNOW-enabled web server post-processes the HTML and CSS code according to these device-designating tags, serving only the code appropriate for the requesting device. This significantly reduces the payload sent to the target browser and improves page-load performance — a key metric for mobile marketers. TeamSite web developers are also able to control site features and layout to deliver a differentiated experience for mobile users.
How SNOW transforms multi-device web development:
- Accelerates multi-device development across PC, tablet and mobile—all from a single codebase.
- Optimizes device-specific HTML pages for fast page-load time and a better customer experience for over 4,000 devices.
- Leverages existing web assets, code and backend integration points to shorten the time to market for any website.
- Enables developers to specify the user experience by adjusting features, content or layout for target devices.
Trilibis develops server-side responsive design technology for businesses, brands and web development firms that need a true “One Web” website architecture. SNOW, the company’s core product, makes websites device-aware and enables developers to design high-performance websites that work perfectly on all desktop and mobile browsers, and to unlock device-specific features and functionality that make websites mobile-ready, delightful and profitable. Trilibis is a private, venture-backed company located in San Mateo, California. For more information, visit www.trilibis.com or follow @trilibis.
Copyright 2014 Trilibis Inc. All rights reserved. Trilibis and Snow are trademarks of Trilibis Inc. Other trademarks are registered trademarks and the properties of their respective owners.
Let’s face it, the average mobile user is becoming more and more technologically savvy than ever. With lines for new iDevices stretching down blocks and around corners, many of today’s consumers are becoming first adopters of the latest and greatest tech. And even those willing to wait a couple of months until the price of their favorite gadget drops are curious and aware of the technology and innovation that surrounds them.
If you’re thinking about launching your first mobile marketing campaign or building your mobile website this year – you’re not being innovative. In fact, you are seriously lagging behind. Mobile use reached unseen levels over the last two months, with over 10% of all sales coming from mobile devices.
- 11% of sales came from mobile devices; up from 5.5% in 2010 (source)
- 14.6% of all retailer website traffic was initiated from mobile devices; up from 5.6% in 2010 (source)
- Black Friday sales from mobile reached 9.8%; up from 3.2% in 2010 (source)
- Cyber Monday sales from mobile reached 6.6%; up from 2.3% in 2010 (source)
- Christmas Day sales from mobile reached 14.4%; up from 5.3% in 2010 (source)
- PayPal reported a six-fold (511%) increase in the number of global customers shopping through PayPal mobile compared to Thanksgiving 2010 (source)
- Highly satisfied mobile shoppers reported that they were 54% more likely to consider the same company for a future similar purchase (source)