Posts Tagged ‘mobile development’

Mobile Dose of Comics — Miniaturization

September 24th, 2012 by

We’ve written several articles, hosted a number of discussions and argued on numerous panels against miniaturization. The reason is quite simple – shrinking down web assets and stripping features to a minimum to fit a smaller mobile screen significantly limits engagement opportunities. Miniaturization also ignores that mobile user behavior is influenced by the inherent characteristics of the mobile device – location, click-to-call, text messaging, barcode scanning, swiping or tapping. So if the website’s content is simply miniaturized for mobile, it fails to take advantage of some of the powerful features that tablets and smartphones offer.

While I can go on-and-on about the problems with miniaturization (and its twin brother, screen scraping), for once, I’ll use a comic to illustrate our point of view (shared by Brad Frost during this week’s Breaking Development Conference in Dallas). Cheers!

We’ve written several articles, hosted a number of discussions and argued on numerous panels against miniaturization. The reason is quite simple – shrinking down web assets and stripping features to a minimum to fit a smaller mobile screen significantly limits ... Read More


Look! Trilibis is on TV!

September 14th, 2012 by

Yesterday brought quite the commotion to our office in San Mateo! As part of NBC Bay Area coverage on the release of the iPhone 5, Scott Budman, the Tech and Business reporter for NBC,  stopped by the office to get our opinion on what the additional half inch of screen real estate means for developers and brands.

Expanding the smartphone screen area is not a new trend for mobile device makers. In Apple’s case, even half an inch in screen length presents a big opportunity for developers to incorporate additional functionality and content for their users and ultimately create better engagement. Likewise, others might take advantage of the extra space through advertising, making them less intrusive given that there is more room to display content. Monetization on mobile is something that many companies are struggling to keep up with (i.e. Facebook). A tiny increase in screen might be just the answer they are looking for.

You can check out the full segment below.

Let us know what you think of the updated 4in screen in the comments or on Twitter @TrilibisMobile.

Yesterday brought quite the commotion to our office in San Mateo! As part of NBC Bay Area coverage on the release of the iPhone 5, Scott Budman, the Tech and Business reporter for NBC,  stopped by the office to get our opinion ... Read More


Basic Rules of Mobile Web Development

August 6th, 2012 by

We recently had the pleasure of continuing our relationship with Mobile Marketer, the news leader in mobile marketing, media and commerce, by submitting an article for their annual Classic Guide to Mobile Creative. The guide was made public last week, and I am pleased to share with you our contribution titled ”Basic Rules of Mobile Web Development”, written by yours truly. In this article I explore strategy, design and creating customer value–ideas all brands must carefully consider when developing a mobile web experience.

You can find my “Basic Rules of Mobile Web Development” article below, or I also highly recommend downloading the entire Classic Guide to Mobile Creative, which features more insightful articles from other mobile veterans. Enjoy!

Read the rest of this entry »

We recently had the pleasure of continuing our relationship with Mobile Marketer, the news leader in mobile marketing, media and commerce, by submitting an article for their annual Classic Guide to Mobile Creative. The guide was made public last week, ... Read More


Mobile Web Development Examples – The Good, The Bad, The Ugly (April 2012)

April 27th, 2012 by

This is our first entry into a periodical series looking at some of the latest and greatest achievements in mobile web development. Not intended as criticism, but rather as an exploration into the possibilities and realities of mobile web.

With the HTML5 standard almost baked and the latest Javascript and CSS styling, mobile web has taken some huge steps in the last year. Whether you like it or not, HTML5 is still a buzzword in the web developer community…and possibly even more so in the mobile community. The buzz shows no signs of slowing either — as a recent announcement from the W3C said, they are in the midst of finalizing the HTML5 standard and looking forward to HTML6.

Here at Trilibis, we are equally excited, albeit a bit hesitant, about where mobile web development is headed with the likes of HTML5. At any rate, we thought it’d be fun to periodically showcase a few standout mobile sites to get some real world examples of exceptional creativity and strength in mobile design. So without further ado…

 

Read the rest of this entry »

This is our first entry into a periodical series looking at some of the latest and greatest achievements in mobile web development. Not intended as criticism, but rather as an exploration into the possibilities and realities of mobile web. With the HTML5 standard almost baked ... Read More


Reflections on our Mobile Strategies Forum

April 13th, 2012 by

Last week, we hosted a Mobile Strategies Forum along with our partners Webtrends and Merkle at the Golden Gate Club in the Presidio, San Francisco.

The idea for the event grew out of a lack of satisfaction around most industry conferences.  Instead, of the usual talking heads giving presentations on recent industry data or pay-to-play panels of people trying to pitch their services by way of sharing information, we wanted to create a forum around education and information with some of our peers in mobile.  This invite only event pulled together mobile executives from brands, media companies and solutions providers for a series of round-table discussions covering all facets of mobile strategy.

Read the rest of this entry »

Last week, we hosted a Mobile Strategies Forum along with our partners Webtrends and Merkle at the Golden Gate Club in the Presidio, San Francisco. The idea for the event grew out of a lack of satisfaction around most industry conferences.  Instead, ... Read More